Without Doing This First, You’re Almost Guaranteed To Fail

How do you get the prospect to take that step from just being a ‘looker’ to becoming a ‘buyer’?

The best way that I’ve found to help people move across the line is to GIVE first.

Offer a free gift, free advice, a free trial or free sample.

Then put a HOT product (that they actually want) in front of them to make a sale. (note the words ‘that they actually want’)

That’s been a marketing method that has been around and working since marketing began!

It’s super hard to sell anything if you are just a random business or random person online. And for almost everyone, at first sight, you are. So if you’re struggling, try the ‘give first’ method.

The trust/credibility part comes first.

The internet is full of skeptics. I’m a skeptic myself. You probably are too.

“If it sounds too good to be true, then it probably is…” and on the internet it almost always is!

As a business person, you need to break down the barrier that people automatically have when they come to your website or read an email.

Giving away a free gift or sample is one way to break that wall down.


Your job as a marketer is to get your audience to know, like and trust you and your product an move them along the path to becoming a customer.

If you’re the face of your business, then video helps a LOT to show you’re a real person and not a crazy scammer hiding behind the computer screen.

Then be in touch with them through media channels and provide useful info to your audience on a regular basis.

My #1 fav is email. I can set up emails to go out automatically. I send email on a regular basis – both via live broadcasts and automatically through my autoresponder sequence.

It doesn’t matter which vehicle you use to deliver your messages – email, facebook, youtube, twitter  – just that you do it, and do it regularly.

I like to tell personal stories about my weekend adventures with my family.

Like how I stacked it bad while snowboarding last weekend! And how now I have a cold! (drat)

But I also love to share what I’ve learned about marketing. Which after all, is what my customers want to know, right?

It’s all about breaking down the walls of skepticism and building a ‘relationship’ with your audience. 

If you’re the face of your business, people are buying you. Not necessarily your course.

In short, be cool. Be helpful.

And it’s easy to be cool. Just treat others the same way you’d expect to be treated.

If you’re the expert in your audience’s eyes, act how an expert should act.

Without doing this first, it’ll be hard as nails to see your business and sales grow.

Stuart Stirling

– IM Expert

Selling Other People’s Products Vs. Selling Your Own

What is better?

Create and sell your own product, or sell someone else’s and get a commission?

If you’re totally new to online marketing, I would recommend starting with selling another person’s product. We call this business model ‘Affiliate marketing’.

Your job then is to just promote a product, send traffic to your link and get paid a commission for any sales you refer.

This way you can skip the job of creating the product, website, graphics, customer support etc, and just focus on selling.

But is it affiliate marketing really the better business model?

Is it easier, more profitable, more enjoyable to be a product creator/owner or an affiliate?

First, let’s take a look at the Pros and Cons of Affiliate Marketing .…

The Pros:

Low Investment – Both in time and money as it doesn’t take long to find affiliate offers to promote and it also doesn’t cost anything to become an affiliate marketer other than your computer and internet connection costs.

Plenty Of Choice – There are many products that you can promote. In fact, you could probably add ‘too many products to promote’ to the list of cons for an affiliate but we will stick with it being in our favour because we can use top affiliate programs like Zaxaa, JVZoo and Clickbank to find top selling products to promote and if we know of any top marketers who have their own products we might find some gems to promote right under our nose. Wink! Wink!

No Support Or Customer Service – As an affiliate you don’t have to worry about buyers contacting you with their support issues as the product owner will deal with them directly.

The Cons:

You Are Building Someone Else’s Buyers List – A golden rule of affiliate marketing, whilst not set in stone is to build your own list before you promote affiliate offers to them. If you just send cold traffic to an affiliate offer you are likely never to hear from them again and even if they didn’t buy anything, the product owner will have done his best to add them to his list and the ones that did buy will be on his buyers list for future promotions. If you can add them to your list first, then all the better for you.

Bad Product Owner = Bad Business For You – If you find top product owners to promote their products this shouldn’t be too much of a problem as most of them value their reputation, but there are always those that don’t provide great support and this can mean you might lose credibility with your customers. Say you build a list of subscribers and you recommend something to them that proves to be a pile of junk do you think they will be eager to follow more recommendations from you? Of course not! So that is why we need to do our due diligence up front.

No Control Over The Product – As you don’t own the product you have no control over it at all. The owner sets the price and has total control of what’s on the sales page including bonuses. You can add your own bonuses to sweeten the deal and this process is easier on some affiliate platforms than others.

Now, The Pros And Cons Of Being A Product Owner/Seller….

The Pros:

You Are In Control – You have total control over the content of the product, the copy on the sales page and the price you sell it at. You also get to choose which marketplace to sell from or even more than one, the choice is yours.

You Keep All The Money – As the product owner all revenue made from sales goes to you. Well almost all! I say “almost” because you will have to pay a fee to the marketplace you sell from and even if you just add a Paypal buy button to your sales page you still pay a fee to PayPal. There’s always someone who wants a share.  😊

Another thing to consider is that by putting your product up for sale at places like Zaxaa, JVZoo and Clickbank you hopefully will get affiliates promoting your products for you and they will be paid a commission which as owner you set the amount.

Affiliates Can Be Good For You – If you attract lots of affiliates who send lot’s and lot’s of traffic to your sales page you can build a list of buyers but also by using a free offer via an exit pop you can build a list of prospects and then you have an audience for any future products you release.

If your products are top quality your affiliates will be only too happy to promote any future offerings you have.

It Pays To Produce – If you create a great product and you build a list of buyers you are on your way to financial freedom BUT!…

I only said that you are ‘on your way’ and not that you have cracked the code. You still have plenty of work to do but the good news is you now know what needs doing so you can rinse and repeat and as your customer base and your list of affiliates grows so does your wealth. Now, I can’t say that you will go on to be financially free because I don’t know how much work you are prepared to put in, but I will say that if you put the effort in you will reap the rewards.

The Cons:

Requires Investment – Creating your own product to sell takes investment in both time and money and can seem like a daunting task if you don’t really have any experience in Internet Marketing. Firstly, the time required initially will depend on your experience as you research your chosen subject. Secondly, you can’t create a product and put up a sales page for free because you need a professional looking sales page which requires professional looking graphics. Sure, you can throw up a basic page with a sales button, but you are looking long term here so start off as you mean to go on. As part of your research check out other products like yours and see which sales pages catch your eye.

They Need Your Support – You simply cannot afford to provide substandard customer service, or your business will fall flat on it’s face and once you lose them you are very unlikely to get them back. Make sure you keep up to date with support issues because if your customers feel they are being ignored they will go elsewhere. If you can afford it, you might want to look at outsourcing your support as it can be very time-consuming answering tickets daily. Outsourcing might not be an option at first but once you start earning good amounts having a good support team is worth its weight in gold.

I am fortunate in having a top guy from the UK to look after my support for me. Not only is he on the ball answering tickets quicker than a speeding bullet but he is probably the most handsome support guy on the web today! 😊😊😊😊

You Have To Know What You Are Talking About – Whilst you don’t have to be the best in the world at what you do, you do have to have some knowledge of what you are trying to sell. If you have zero expertise in any area of Internet Marketing then, in my opinion, you should choose an area you are interested in like traffic generation, list building, social media or whatever you like and become an expert.

You don’t need a university degree in your given subject, but you simply must be able to walk the walk not just talk the talk. For example, if you create a traffic generation guide and you only have 100 visitors a week to your own site no one will take you seriously.

It Could End In Tears – Having a product for sale, whilst being a great way to earn money, it isn’t guaranteed. Just by putting something on any affiliate platform doesn’t mean it will sell and even when you get multiple affiliate requests it doesn’t mean they will sell many copies at all. For example, I had a request for affiliate approval on JVZoo from a guy who had been an affiliate for 4 years. Guess how many sales he made. Yep, zero! Then you get the ones who have 25% refund rates on things they promote. Stay well clear of those guys!

I am not trying to frighten you off recruiting affiliates, but you do need to check out each affiliate platforms method of paying affiliates.

So, by having your own product for sale doesn’t mean you can sit back and watch the money roll in, you still have work to do and by recruiting affiliates you have an army of people spreading the word about you and your product and are not just on your own.

In Conclusion:

So, what’s it to be? What’s best, owning your own product or being an affiliate?

I hope I am not going to disappoint you with my take on this, but I say DO BOTH!

If you have your own product and are steadily building a list of buyers, you can promote affiliate offers to them whenever you like. Now, I am not going into detail about how to do email marketing here but suffice to say, treat your customers well and they will treat you well. This means don’t force promo after promo on them, give them some great free content along the way and now and again recommend something to them.

If you decide to start off as an affiliate before creating your own product, that’s fine, just make sure that wherever possible you are putting them on your list before promoting to them. One way to do this is to download one of my free turnkey cash kits and set it up to start building your list.

Once you’ve built your list, you then you will have that audience to send emails to when you do launch your own product.

To your success!
Stuart Stirling


13 Essential Resources For Internet Marketers

I’ve put together this list of some of my most favourite resources that I use religiously in my online business.
Using tools in your business helps you automate and make light work of otherwise lengthy tasks.
Although most of these are free, the paid ones are every cent worth the cost!
1. Roboform – remembers passwords and profiles
2. Jing – screen capture software (free)
3. Audacity – audio recording/editing software (free)
4. CCleaner – clean your PC to make it faster (free)
5. Filezilla – FTP client software (for uploading files from PC to server, free)
6. Pixabay – Free images to use on your sites (check the licence of each image before use)
7. Skype – free skype to skype calls
8. Skype call recorder (free and paid)
9. Convertri – Page builder (not free)
10. Aweber – Email autoresponder (not free)
11. Namecheap – Domains and hosting (not free)
12. Soluto – increases your PC start up speed (free)
13. Click magick – click and conversion tracking software (cloud-based)
These are just the most essential tools that I use on a daily basis to run my business.
There are a few others, including Google drive, Google analytics, Amazon S3 etc but I don’t consider these essential.
If you have any other recommendations of tools that you use in your digital business, please add them below in the comments!
Stuart Stirling
– Internet lifestyle business expert

Struggling to Get Subscribers & Sales?

The beginning is always the hardest!

You try and try and try but see nothing in return for all your hard work!

I know your pain!

I used to write articles and submit them to EzineArticles and publish them on Squidoo pages back in the day. It would take me aaaaages to get traffic and the subscribers I got from them trickled in slowly. I used to send emails to safelists and get 5 or 10 subscribers at a time. It was a long, slow process, but I eventually got there.

So before you give up or smash your computer, here are a couple of pointers for you to keep in mind.

  1. Everyone starts at the beginning.

  2. Business (and life) is a marathon, not a sprint.

  3. Internet marketing is a numbers game.

  4. Anything worthwhile takes time to build.

  5. FOCUS is soooo important.

  6. Keep chipping away! Businesses build up slowly.

  7. “Just keep swimming!”  as Dory the fish would say.

  8. Eventually, the snowball effect will kick in.

  9. Slowly, but surely, things will happen for you!

  10. Everyday is a new day! Today, right now, you can make a decision to be the best you can be!

This post wasn’t meant to get too much into personal development, but these things will help you to get in the right mindset that is necessary for success.

Mindset is the difference between those who just dream and those who actually achieve.

Now, before I end, there are a couple of specific marketing related tips that I want to share.

There is a difference between cold traffic and warm traffic.

Cold traffic is the group of people going to your site that don’t know you, have never seen you or your business before and/or is not coming from an endorsed source. This is what you get when you place ads on Google adwords or Facebook or rent an email list for a solo ad etc.

Warm traffic are the group of people that already know you and your brand. These are the people who are subscribed to your email list, your Youtube channel, Facebook group members, your Twitter followers etc. They know what you’re about and what you sell.

Don’t make the mistake of treating these two groups the same! There is a big difference between cold and warm traffic!

The general rule is that when advertising to cold traffic, you want to turn them into warm prospects and keep them within reach of your future messages.

A good way to build your audience is to offer them something for free and ask for their email in exchange for it. In other words, send cold traffic to a squeeze page and build a list

Getting subscribers to your email list makes it super easy to be able to follow up with them any time you like. You just send an email!

Once they become warm, then you can send them directly to your offer page for a paid product. They’ll be much more interested and inclined to buy at this stage because they’ve gotten to know you. I talk more about building trust and a relationship with your audience in this post if you want to continue reading.

Hang in there! You can do it!

I’ve laid out what you need to do to get a good foundation to work from in this post. Now it’s just a matter of you going out there and doing it!

Stuart Stirling

– IM Expert

How To Create A Banner Ad In 2 Minutes Using Easy Ad Wizard

I often need to make banners in a hurry and don’t want to mess with Photoshop or pay a designer. That’s the reason I got an account at Easy Ad Wizard.

Watch the video below to see how I make banners quickly using this tool.

“Pro Tip” about doing banner advertising!

A mistake I see affiliate marketers doing especially, is that they’re using the same banner ad graphics as everyone else!

When there are a dozen other marketers using the same banner, and everyone has seen it a million times, people will start to ignore it.

If you want to stick out and look different, you need to have a unique banner. 

You’ll get more clicks on your banners (CTR) by looking different.

And it’s easy to make unique, yet professional looking banner graphics with Easy Ad Wizard.

So check out Easy Ad Wizard and get your account if you need something like this.

I think it’s a bargain as it saves you money and time. For myself, it’s already paid for itself.

Your mate,

p.s. These are the banners I made using EAW in a few minutes.

8 Things NOT To Do In 2018

How’s your 2018 treating you so far? We’re nearly 2 weeks in! I hope you’re chipping away at your goals for this year!

Last week, I published 8 things to DO in 2018 to crush your competitors.

To follow up, here are 8 things you SHOULD NOT DO in 2018 that will leave you behind and failing badly! So let’s dig right in.

  1. Do Not Let Negativity Creep Into Your Mind From…

    …your own thinking nor from other people!

    You can become your own worst enemy when negativity creeps into your mind and sometimes it creeps in unannounced. You can be going along happy in what you are doing then all of a sudden BAM! Niggling doubts from the voice inside your head telling you “it’s all a waste of time” or “you’re never going to achieve your goals” creep in and can kill your progress.

    You’ve got to recognize that it’s just your brain. Also know that there is another side of you that uplifts you and encourages you. If you decide, you can shut the negative voices out and only listen to the positive. It’s hard at first but it’s a very powerful ability and skill that you need as an entrepreneur.

    If you surround yourself with negative people then it’s inevitable that some negativity will rub off and this can seriously affect your progress. This is true offline as well as online. Try to become involved with positive thinking people and just like negativity, positivity will rub off too.

  2. Do Not Fall For Fakes And Scamsters

    Research who you’re about to hand over money to before you do it. It seems like every corner we turn, whether it’s online or off, there is always someone willing to take our hard earned cash in return for nothing.

    Whilst most digital product sellers will have a refund period it is worth checking their credentials before purchasing and don’t be taken in by online reviews. Unless the site you are reading the review is a recognised authority site done by someone you know and trust, then take reviews with a pinch of salt.

    A lot of “reviews” are just a thinly disguised cover to sell you stuff so the affiliate can make a sale and earn a commission. Unless you know and trust who you are buying from spend a little time researching them.

  3. Do Not Buy Anything You Can Not Use in The Next 30 Days

    Shiny object syndrome is real! Don’t convince yourself that you need to buy something if you are not going to use it.

    How many things have you bought online that are just sitting on your hard drive in places you forgot exist? Me too!

    We all struggle with buying things we don’t really need. I blame the marketers for being too good at what they do! It all comes back to the search for the push button solution that is proving harder to find than the Holy Grail.

    The truth is that these shiny objects don’t really solve all your problems. They might give you a shortcut but underneath it all, a lot of blood, sweat and tears is needed to build a long-term business online.

    Before you buy something next, ask yourself, ‘Can I I use this immediately (or 30 days) in my business?’ If the answer is no, then move along and get back to work. I say “in the next 30 days”, but you could extend that period of time to infinity. If you’re not going to use it, you don’t need it.

  4. Do Not Try to Do Everything Yourself

    Places like Fiverr give you great deals for jobs that experts are doing. Doing everything yourself will slow you down and the final product probably won’t be as good as if an expert did it.

    Personally I suck at graphics and having great graphics on your website as opposed to ones you’ve tried to create yourself can make or break your site. Unless you are good with graphics you too might want to outsource the gig.

    The other big benefit is that it frees up your time when you outsource tasks. The internet marketing game is really one big race to see how much money everyone can make – so the faster you can get traffic, release products, etc. the faster you can make money. Needless to say, if you’re tackling everything on your own, you’ll be moving slowly.

  5. Do Not Be A Consumer Only – You Must Produce Too!

    Are you a ‘spend spend spend’ type of person? I feel your pain, it is too easy to click the ‘Buy Now’ button but you need to get your buy buttons out there yourself if you want to see some of that money coming in, instead of always going out!

    Whether it’s your own product that you create from scratch, or some PLR that you have rights to, you simply have to be selling instead of being sold to.

    It’s a mind-shift and it takes a leap of faith and courage to start asking for people’s money. Challenge yourself this year to make the move from ‘buyer’ to ‘seller’.

  6. Do Not Compare Yourself To Others

    I’m not talking in the locker room here. 🙂

    Don’t get hung up on what other people are doing and concentrate on number one. I don’t think we need to get into self improvement strategies here but if you start worrying about what other people are doing then those negative thoughts we discussed in number one will consume you. Just remember, everyone has to start at the bottom and work their little A off to get to the top.

    All the vacations, nice houses, cars and such you see your friends and peers doing on Facebook (real or not) didn’t come for them overnight. Don’t get down on yourself if you don’t have what they have.

    Compare yourself to yourself last year. If you’re moving forward and building your business, even slowly, that’s something to be happy about.

  7. Do Not Get Sucked Into Facebook News Feed

    Are you addicted to Facebook?  Here’s how to take control of your time again.

    Install Google Chrome browser and then install the ‘Kill News Feed’ extension

    Some people spend all day on social media and that’s great if you don’t need to be somewhere else. Somewhere like making some money!

  8. Do Not Expect Opportunities To Fall Into Your Lap

    Basically, you can be one of two types of person. A “go-getter”? Or are you just going where ever life takes you?

    If you’re the latter, and you hope that ‘fate’ will somehow deliver the perfect life to you, then that is very wishful thinking and there is no guarantee that the dream lifestyle will happen.

    If you don’t have a plan and don’t follow that plan, you’ll become a part in someone else’s plan. It’s as simple as that! You need to be proactive and MAKE THINGS HAPPEN the way you want!

    Waiting for that email to drop into your inbox with a link that brings you untold riches will never happen! Or waiting for some big business owner to offer you a JV partnership is not going to happen. You have to go out and seek those opportunities.

    Make 2018 YOUR YEAR! Plan ahead the path you want to take and don’t get distracted by all those things that usually stops you from progressing.

Your mate,

Stuart Stirling

Happy New Year! 8 Things to Do In 2018 To Crush Your Competition

Happy new year! I’m outrageously excited about the new year! Why? Because for the last 3 years, I was running an offline business which meant that my time online was severely limited. So I’m excited to be back online in 2018!

Now let’s talk about you! I’m hoping I can help you have a successful 2018 too!

And to start off, here are 8 things you should do in 2018 to make more money and crush your competitors!

  1. Grow Your Audience (and more than just your email list)

    In 2018, there are many more channels to share your story and offers than just with your ’email list’. Don’t get me wrong though, your Email lists are probably still going to be #1 for generating sales – and are not to be ignored by any means – but if you want to get people’s attention and really create a ‘tribe’ , then you need to use multiple channels along side email.

    People want and are finding their ‘place’ to belong in Facebook groups and Youtube channels. If you want to standout in your niche as an expert and leader, growing your ‘tribe’ for your brand on multiple platforms is a must.

  2. Feed DAILY content to your tribe.

    People are addicted to FB, Youtube, Instagram, email, Pinterest, etc. They check it daily and are looking for your content and other favorites. If you aren’t posting something daily (or almost daily) you could be forgotten as soon as your competitors release their daily content.

  3. Create More than You Consume

    It’s too easy to spend (and waste) time looking at Instagram photos and memes on facebook. I am totally guilty of that! We have to be careful and tell ourselves to stop – and get back to work, because soaking up too much content, even if it’s relative to your business, will not take you where you want to go.

    YOU have to be the one who is creating the content. One of my goals for 2018 is to create much more than I consume. I aim for a ratio of 80/20. I will focus on creating daily content for my email lists (emails/blogs/videos), and paid products (courses/software/services).

  4. Get Your Product Out There

    Don’t wait for your product to be perfect or for your product range (or sales funnel) to be complete. Start with the bare minimum and selling as soon as you can. Work on adding the next product to your funnel asap and get it in there as soon as possible.

    I’m sure you’ve heard the saying ‘Ready, Fire, Aim’. I follow this ideology with my business and most things in life too (mainly because I’m terrible at planning – but it works out to be great for me ) and I highly suggest you do too! Perfectionism will kill your business before you get started.

  5. Watch out for Liars, Fakes, Scammers

    There will always be fakers, liars and scammers online. And the worst part is, it’s very hard to tell who is BS’ing you and who is telling the truth. My advice is, if there is anyone who seems a little suspicious and what they say sounds ‘too good to be true’, watch them very carefully over a period (weeks or months) before you make any decision to invest with them. You can always tell them by their fruit. If they are walking the walk, and not just talking the talk, then you can assume they’re legit. Do your research though!

  6. Learn a New Skill (or really polish an existing one)

    The online business world is requiring more and more specialists in certain areas. I highly suggest you expand your skill-set or really polish one skill that you already have in 2018.

    Your skills are your biggest asset – NOT your email list, not your products, not your network. If you have the skills to create products, or write sales letters, or delegate tasks and manage projects, then no matter what happens , if your sites go down, or you lose your lists, you’ll have the skills to rebuild!

  7. Reinvest your profits into Advertising for your business

    This is another thorn in my side! If there is something I’ve been terrible at the past few years, it’s reinvesting in my business. I love to buy tools, materials and software that help me create content, products and sites, but when it comes to spending money on advertising, I kind of sweep the idea under the rug. Let’s be honest, setting up advertising campaigns is as about as fun as pulling teeth! But it’s something that all online marketers need to focus on to have a business that grows at a constant rate, and I recommend you do it too.

    For the MMO niche, I am going to be looking at Solo ads, banner ads, and PPC ads. I have done it in the past, but usually just in spurts. My advice to you if you’re just starting to run paid ads, is to start small! $50 to $100 will get you a decent amount of traffic.

  8. Spy On Your Competitors and Copy What’s Working

    It’s pretty easy to spot the guys and girls who are absolutely killing it online. The ones who are ‘walking the walk’. If that’s the kind of success that you want, then you’ll need to spy on them and reverse engineer what they’re doing. Of course, you can’t flat out copy their websites and blog content. You should put your own twist and personality on it.

    The problem is, that there is only so much that you can see from the surface. Most 7 figure earners out there have many underlying systems that makes them earn that much. They have staff, outsource teams, systems in place that do a lot of the work in the background. If there is a chance to join a mastermind group or coaching program, then I highly recommend it. No matter where you are, there is always much more that you can learn!

If you can pull off these 8 things in 2018, I’m sure you’ll be smoking hot as you go to enter 2019!

Let me know what you think by leaving a comment below.

To a MASSIVELY successful year!
Stuart Stirling