To follow up, here are 8 things you SHOULD NOT DO in 2018 that will leave you behind and failing badly! So let’s dig right in.
Do Not Let Negativity Creep Into Your Mind From…
…your own thinking nor from other people!
You can become your own worst enemy when negativity creeps into your mind and sometimes it creeps in unannounced. You can be going along happy in what you are doing then all of a sudden BAM! Niggling doubts from the voice inside your head telling you “it’s all a waste of time” or “you’re never going to achieve your goals” creep in and can kill your progress.
You’ve got to recognize that it’s just your brain. Also know that there is another side of you that uplifts you and encourages you. If you decide, you can shut the negative voices out and only listen to the positive. It’s hard at first but it’s a very powerful ability and skill that you need as an entrepreneur.
If you surround yourself with negative people then it’s inevitable that some negativity will rub off and this can seriously affect your progress. This is true offline as well as online. Try to become involved with positive thinking people and just like negativity, positivity will rub off too.
Do Not Fall For Fakes And Scamsters
Research who you’re about to hand over money to before you do it. It seems like every corner we turn, whether it’s online or off, there is always someone willing to take our hard earned cash in return for nothing.
Whilst most digital product sellers will have a refund period it is worth checking their credentials before purchasing and don’t be taken in by online reviews. Unless the site you are reading the review is a recognised authority site done by someone you know and trust, then take reviews with a pinch of salt.
A lot of “reviews” are just a thinly disguised cover to sell you stuff so the affiliate can make a sale and earn a commission. Unless you know and trust who you are buying from spend a little time researching them.
Do Not Buy Anything You Can Not Use in The Next 30 Days
Shiny object syndrome is real! Don’t convince yourself that you need to buy something if you are not going to use it.
How many things have you bought online that are just sitting on your hard drive in places you forgot exist? Me too!
We all struggle with buying things we don’t really need. I blame the marketers for being too good at what they do! It all comes back to the search for the push button solution that is proving harder to find than the Holy Grail.
The truth is that these shiny objects don’t really solve all your problems. They might give you a shortcut but underneath it all, a lot of blood, sweat and tears is needed to build a long-term business online.
Before you buy something next, ask yourself, ‘Can I I use this immediately (or 30 days) in my business?’ If the answer is no, then move along and get back to work. I say “in the next 30 days”, but you could extend that period of time to infinity. If you’re not going to use it, you don’t need it.
Do Not Try to Do Everything Yourself
Places like Fiverr give you great deals for jobs that experts are doing. Doing everything yourself will slow you down and the final product probably won’t be as good as if an expert did it.
Personally I suck at graphics and having great graphics on your website as opposed to ones you’ve tried to create yourself can make or break your site. Unless you are good with graphics you too might want to outsource the gig.
The other big benefit is that it frees up your time when you outsource tasks. The internet marketing game is really one big race to see how much money everyone can make – so the faster you can get traffic, release products, etc. the faster you can make money. Needless to say, if you’re tackling everything on your own, you’ll be moving slowly.
Do Not Be A Consumer Only – You Must Produce Too!
Are you a ‘spend spend spend’ type of person? I feel your pain, it is too easy to click the ‘Buy Now’ button but you need to get your buy buttons out there yourself if you want to see some of that money coming in, instead of always going out!
Whether it’s your own product that you create from scratch, or some PLR that you have rights to, you simply have to be selling instead of being sold to.
It’s a mind-shift and it takes a leap of faith and courage to start asking for people’s money. Challenge yourself this year to make the move from ‘buyer’ to ‘seller’.
Do Not Compare Yourself To Others
I’m not talking in the locker room here. 🙂
Don’t get hung up on what other people are doing and concentrate on number one. I don’t think we need to get into self improvement strategies here but if you start worrying about what other people are doing then those negative thoughts we discussed in number one will consume you. Just remember, everyone has to start at the bottom and work their little A off to get to the top.
All the vacations, nice houses, cars and such you see your friends and peers doing on Facebook (real or not) didn’t come for them overnight. Don’t get down on yourself if you don’t have what they have.
Compare yourself to yourself last year. If you’re moving forward and building your business, even slowly, that’s something to be happy about.
Do Not Get Sucked Into Facebook News Feed
Are you addicted to Facebook? Here’s how to take control of your time again.
Some people spend all day on social media and that’s great if you don’t need to be somewhere else. Somewhere like making some money!
Do Not Expect Opportunities To Fall Into Your Lap
Basically, you can be one of two types of person. A “go-getter”? Or are you just going where ever life takes you?
If you’re the latter, and you hope that ‘fate’ will somehow deliver the perfect life to you, then that is very wishful thinking and there is no guarantee that the dream lifestyle will happen.
If you don’t have a plan and don’t follow that plan, you’ll become a part in someone else’s plan. It’s as simple as that! You need to be proactive and MAKE THINGS HAPPEN the way you want!
Waiting for that email to drop into your inbox with a link that brings you untold riches will never happen! Or waiting for some big business owner to offer you a JV partnership is not going to happen. You have to go out and seek those opportunities.
Make 2018 YOUR YEAR! Plan ahead the path you want to take and don’t get distracted by all those things that usually stops you from progressing.
Happy new year! I’m outrageously excited about the new year! Why? Because for the last 3 years, I was running an offline business which meant that my time online was severely limited. So I’m excited to be back online in 2018!
Now let’s talk about you! I’m hoping I can help you have a successful 2018 too!
And to start off, here are 8 things you should do in 2018 to make more money and crush your competitors!
Grow Your Audience (and more than just your email list)
In 2018, there are many more channels to share your story and offers than just with your ’email list’. Don’t get me wrong though, your Email lists are probably still going to be #1 for generating sales – and are not to be ignored by any means – but if you want to get people’s attention and really create a ‘tribe’ , then you need to use multiple channels along side email.
People want and are finding their ‘place’ to belong in Facebook groups and Youtube channels. If you want to standout in your niche as an expert and leader, growing your ‘tribe’ for your brand on multiple platforms is a must.
Feed DAILY content to your tribe.
People are addicted to FB, Youtube, Instagram, email, Pinterest, etc. They check it daily and are looking for your content and other favorites. If you aren’t posting something daily (or almost daily) you could be forgotten as soon as your competitors release their daily content.
Create More than You Consume
It’s too easy to spend (and waste) time looking at Instagram photos and memes on facebook. I am totally guilty of that! We have to be careful and tell ourselves to stop – and get back to work, because soaking up too much content, even if it’s relative to your business, will not take you where you want to go.
YOU have to be the one who is creating the content. One of my goals for 2018 is to create much more than I consume. I aim for a ratio of 80/20. I will focus on creating daily content for my email lists (emails/blogs/videos), and paid products (courses/software/services).
Get Your Product Out There
Don’t wait for your product to be perfect or for your product range (or sales funnel) to be complete. Start with the bare minimum and selling as soon as you can. Work on adding the next product to your funnel asap and get it in there as soon as possible.
I’m sure you’ve heard the saying ‘Ready, Fire, Aim’. I follow this ideology with my business and most things in life too (mainly because I’m terrible at planning – but it works out to be great for me ) and I highly suggest you do too! Perfectionism will kill your business before you get started.
Watch out for Liars, Fakes, Scammers
There will always be fakers, liars and scammers online. And the worst part is, it’s very hard to tell who is BS’ing you and who is telling the truth. My advice is, if there is anyone who seems a little suspicious and what they say sounds ‘too good to be true’, watch them very carefully over a period (weeks or months) before you make any decision to invest with them. You can always tell them by their fruit. If they are walking the walk, and not just talking the talk, then you can assume they’re legit. Do your research though!
Learn a New Skill (or really polish an existing one)
The online business world is requiring more and more specialists in certain areas. I highly suggest you expand your skill-set or really polish one skill that you already have in 2018.
Your skills are your biggest asset – NOT your email list, not your products, not your network. If you have the skills to create products, or write sales letters, or delegate tasks and manage projects, then no matter what happens , if your sites go down, or you lose your lists, you’ll have the skills to rebuild!
Reinvest your profits into Advertising for your business
This is another thorn in my side! If there is something I’ve been terrible at the past few years, it’s reinvesting in my business. I love to buy tools, materials and software that help me create content, products and sites, but when it comes to spending money on advertising, I kind of sweep the idea under the rug. Let’s be honest, setting up advertising campaigns is as about as fun as pulling teeth! But it’s something that all online marketers need to focus on to have a business that grows at a constant rate, and I recommend you do it too.
For the MMO niche, I am going to be looking at Solo ads, banner ads, and PPC ads. I have done it in the past, but usually just in spurts. My advice to you if you’re just starting to run paid ads, is to start small! $50 to $100 will get you a decent amount of traffic.
Spy On Your Competitors and Copy What’s Working
It’s pretty easy to spot the guys and girls who are absolutely killing it online. The ones who are ‘walking the walk’. If that’s the kind of success that you want, then you’ll need to spy on them and reverse engineer what they’re doing. Of course, you can’t flat out copy their websites and blog content. You should put your own twist and personality on it.
The problem is, that there is only so much that you can see from the surface. Most 7 figure earners out there have many underlying systems that makes them earn that much. They have staff, outsource teams, systems in place that do a lot of the work in the background. If there is a chance to join a mastermind group or coaching program, then I highly recommend it. No matter where you are, there is always much more that you can learn!
If you can pull off these 8 things in 2018, I’m sure you’ll be smoking hot as you go to enter 2019!
Let me know what you think by leaving a comment below.
If you’re building a list and you should be, you usually have to choose between your subscribers having to confirm their subscription (opt-in) or not.
There is much debate between marketers about which is better. But let’s first have a look at the pros and cons of each option…
Double Opt-in subscribers…
… Have to confirm their subscription by clicking a link in a confirmation email which means the email address they used is a valid one and not a fake or throwaway one. A fake email address will never receive any follow ups and a throwaway one is generally used by people who very rarely if ever check that inbox.
Pros of Double Optin:
Because the subscriber has used a genuine email address the chances of further engagement are greater.
If you use an email service provider like Aweber you will pay them per the number of subscribers you have. Having only genuine subscribers means you are not paying a fee for dead email addresses.
Cons of Double Optin:
It is one extra step for your subscribers to do before they access the content you provide. This can result in customers not bothering or forgetting to confirm their subscription or the confirmation email may go in their spam folder.
It can be off putting and seem a little spammy for a customer to receive many emails when they first sign up. If you send a confirmation email followed by a welcome email and that is quickly followed by your first offering of content then this could put some off remaining a subscriber.
Single Op-in subscribers…
… Only have to submit their email once for immediate access to your content. No need for them to confirm their email address.
Pros of Single Optin:
You have no worries about your subscriber forgetting to confirm their email address or that they miss your confirmation email because of spam. Single optin subscribers are added immediately to your list.
You can immediately follow up with them and not have to wait for them to confirm.
Cons of Single Optin:
There WILL be sign ups using fake emails if you offer your content immediately.
Even if a subscriber doesn’t use a fake email they could miss type their address and it would still join your list.
Major email service providers recommend double optin to ensure you get the best service they can provide.
Some countries have laws about privacy that will mean you must use double optin when offering your content to them.
Whichever method you use is down to personal choice and now you know some of the pros and cons for each method you are better armed to decide.
If you are selling something on platforms like JVZoo for example, you can integrate the major email players in to your product and therefore single optin should be fine as people don’t use fake email addresses when buying things.
If you are using a squeeze page with a free offer to attract subscribers, then it might be best to use double optin to eliminate dead emails. If they can’t be bothered to confirm their email they are hardly likely to become a paying customer and you don’t really want to pay a monthly fee for non-existent email addresses.
The code for the above example would be <a href=”http://www.turnkeycashkits.com”>Turnkey Cash Kits</a>.
That is the format you would use to create anchor text directly into the code, but most website editors allow you to add text and then add a link to the text using the editor. The link symbol looks like a link in a chain.
A word of warning!
Many years ago, you could keyword stuff your articles and link to as many sites as you liked but Google stopped this and will penalise your site if you try it nowadays.
When using links in web pages it is important that the link destination is relevant to the page it originates from.
For example, if you are writing about Golf you wouldn’t want to have a link going to a Dog Training site. You get the picture!
Different Types Of Anchor Text
Images – When adding an image to a website Google will use the ‘alt text’ specified as the anchor text.
Generic – Using a term or phrase like ‘Click Here…’ is a generic anchor.
Partial Match – Anchor text that has a variation of the keyword on the page is a partial match anchor. For example, ‘list building help’ linking to Turnkey Cash Kits.
Exact Match – If your anchor text mirrors what is on the page it links to then that is an exact match anchor text. For example, ‘Traffic Generation’ linking to a site about traffic generation.
As mentioned earlier, be careful with keywords and anchor texts and don’t overdo it. Having too many links with the same keywords might alert Google to spammy practices. Even linking to other pages within your own site should be done with thought. Only link to other relevant pages and try to use natural text phrases rather than just keywords.
p.s. Got a question about Anchor text? Pop it in the comments below.
Leads Leap is one of the rare, long-time Advertising resources for Internet marketers which has become better and better over the years.
I’ve been a happy member for around 8 years and I’ve continued to receive high quality traffic (Over 79K visitors to my websites and counting) and leads from it.
What is Leads Leap?
It’s a text link advertising exchange platform for Internet marketers in the ‘make money online’ niche. You can advertise your websites, affiliate links and programs, and get real visitors.
With the upgrade to 2.0, they’ve introduced a traffic exchange so you can earn credits (clicks) by clicking on other members’ ads.
They offer free ads (for free members) and Pro ads for Pro members which get a whole lot more exposure than free member ads.
I’m a Pro member, so I pay the $27 per month to have my ads running on autopilot. This is a small price to pay for the peace of mind of having non-stop traffic and leads. Plus the commissions I earn each month from referrals, more than pays for my membership.
How I’ve Gotten Over 79,000 Clicks From Leads Leap
4) On the LeadsLeap Widget which is placed on more than 4000 websites, (I’ve got my Leads leap widget at the bottom of this post)
5) In the Ad widget in The Real Tracker (a click tracking tool available to leads leap members).
And, I’ve Made Over $4,013 In Affiliate Commissions By Referring Others
Another reason to love Leads leap is the affiliate (referral) program that pays out 50% (I think that’s right) commissions on Pro member upgrades. And it’s RECURRING commissions, which is what I’m all about. My monthly commission pays for my pro membership with leaves me with a lot left over.
Advertise your squeeze page. Don’t advertise someone else’s website as an affiliate. The exception is something like 30 Minute list where you can build your list while promoting.
Track your ads. Use tracking links (I use Ad trackz Gold) to track clicks, conversions and sales. See the Video #2 above for the kind of tracking I do.
How To Install Thee Leads Leap Widget to Get Free Traffic
After signing up for your account, you’ll be able to create a widget and get the code to put on your website. (My widget is below this post).
Every impression and click you generate earns you credits which turns into advertising for you in the network. So, installing the widget is an important step because it’s what makes the system work.