If you’re trying to make money online, do you have a blog? If not, I recommend you pull your finger out and get one.
There are so many benefits and ways to make money with blogs that I could create a whole course about it (many already have).
Whether you’re promoting yourself and your own products or promoting other people’s products, you can’t go past a blog as a promotion tool.
Here are a few big benefits of having a blog and how you should use a blog to become more successful online.
1. A Blog Brands YOU. One of the biggest mistakes I see many marketers make is that they don’t brand themselves. People don’t trust a faceless website. People want to buy from a real person…someone they trust.
Blogs can be used for branding of a product too but they are great for branding YOU, a real person, because of the way blogs can be updated with articles, photos….and the way other people can interact on blogs gives them a more personal touch than a static HTML website.
2. Blogs are Quick & Easy to use. You don’t want to be making files and uploading them to your website every time you want to add some info..that takes too long! Blogs make it quick and easy to publish new content to the web. You just type and hit the publish button.
I love WordPress blogs and they are have become so advanced with all the plugins etc. but I’m amazed at how they are still so user friendly! You don’t need to be a computer geek to use a blog.
3. Blogs get Traffic! We all know that website traffic is the fuel that keeps our businesses running, and blogs are great traffic magnets! Google loves blogs and so do real people.
Blogs can be optimized for both the search engines to get free search engine traffic and for real people so they can keep coming back (and also to get them to click to other sites hint: affiliate links).]
Ok, I could go on and on but I’ll cut it there as I think these are the top 3 reasons why marketers need a blog.
If you can think of any more reasons that should be on this list, please leave them below in your comment. I’d love to hear your input.
Stuart “blogger” Stirling