The biggest secret to becoming a master marketer is simply adopt and emulate marketers who have already mastered the art.
So then, naturally you’d be asking what are the skills that great marketers possess? What makes them different to the average marketer who gets average results.
I don’t claim to be the word’s greatest marketer or have any outstanding skills, but I strive to learn from and try to emulate them. So I’m always looking very closely at those more successful than me so I can think act and run my business like them. Here are a few skills I have noticed among the great marketers I’ve had dealing with.. whether on a personal level or looking at from a distance.
Persuasion – This would have to be #1 skill when it comes to marketing. Marketing really is just persuasion. You’re trying to persuade people into trading their dollars and time for whatever it is you’re selling. From crafting offers, writing sales copy and emails to working with business partners, JVs and affiliates, your success is largely determined by how good your persuasion skills are.
Time management – Every entrepreneur or self employed business person will testify that time management is key to getting ‘productive’ things done. I can tell you as a work at home dad, it’s one of the biggest challenges I face. It takes real self-discipline to use (the limited) time you have to the best you can to get productive work done. This could really be the difference between the speed at which one succeeds. Sure if you learn the other skills but are slow at implementing them, then it’s naturally going to take you longer. As they say, “money loves speed”.
Delegation – Everyone has just 24 hours in a day, 2 hands and 1 brain. The masters of marketing have a team around them to tear through the work so they can ‘run the show’. The biggest trap online entrepreneurs get into is trying to do everything by themselves. It’s inevitable that you will hit a plateau very quickly if you stick on this path. The only way to grow is to delegate work (outsource) to competent staff around you. It may take a little time to train them in the beginning, but it’s worth it to have more hands on the job and your mind free for the long-term success of your business.
Patience – Success simply doesn’t come over night and I’ve never seen any truly successful person who is always looking for the quick buck. The successful marketers are always level headed, calm and relaxed. Possibly because they’re already successful and don’t need to worry about money coming in, but I would think this is a skill or trait they’ve always had. They realize that for true success, you need a plan, and there are several steps in a good plan, and sometimes it just takes time for that plan to unfold. The result of waiting and executing a bigger plan however results in a much greater pay day.
Persistence – Winners never quit. Rocky was spot on there. Winners get to be winners because they never quit. This goes for any successful person regardless of it’s a marketer, sports person, actor or professional. Persistence is the key. If you really want to be successful, you have to hold on through the rough times. And realizing there are going to be rough times is a part of being in business or life. Expect there to be hard trials but remember just like there is night and day, if you hold on and try to overcome the hurdles, you will come out on top. It’s easy to quit, but quitting won’t get you to where you want to go.
To your success,
p.s. What other skills have you noticed that successful marketers posses? I know they have a lot so feel free to add your thoughts in the comments below.