I love Google for all the free traffic it sends me but trying to please the big G is getting harder and harder with all the updates like Panda, Penguin that seem to be coming out on a weekly basis.
I used to think SEO was easy but I find it’s now becoming a game that is too exhausting because Google seems to be changing it’s algorithms more than the Google boys change their underwear.
The good news is that Google is not the be-all and end-all of website traffic. After all, your goal is to get traffic, not to be on page 1. There are plenty of marketers who can brag about getting to page 1 position #1 but aren’t making any money. So realize that it’s all about traffic and conversions… and Google really is just one out of a million different traffic sources you can use to get traffic to your website.
There probably are more than 1 million ways but here are seven that you can start implementing today to get reliable website traffic.
1. Swap Links With Other Website Owners
This is the most fundamental of all traffic generation methods, but little of it goes on these days.
It takes 5 minutes to send an email to a website owner and another 30 seconds to add a link to your site, but your link will stay there for as long as you and the other guy are in business.
2. Article Submission
I don’t care what people say about article marketing.. it still works and is going to work for a long time yet. If your article is good quality, it will get read and possibly shared by other bloggers and ezine owners and general internet users via social networks.
3. Buy Traffic
Free traffic sources are great, but sometimes it takes a long time to see traffic flow. Buying traffic is how to get instant traffic to your site and if you’ve got a good funnel in place, you can get a positive ROI on it. A lot of marketers don’t look at buying traffic as an investment, just a cost they try to avoid – but why wouldn’t you want to pay $1 per click if you can make $2 back?
Good paid traffic sources include PPC (7search.com, MSN adcenter, Google Adwords) then there are ezine ads, solo ads, banner ads, media buys, classified ads. There is no shortage of paid traffic services online.
4. Video Sharing Sites
Youtube is huge and the ‘how-to’ category is climbing up the ranks of the most searched category on Youtube – now currently in third position. Making a quick screen capture video with Jing or a vlog directly on youtube is easy to and quick. Much faster than typing out an article. Don’t forget that videos get shared around more than anything else online.
You’ve probably heard of PDF and document sharing sites like scribd.com and docstoc.com and slideshare, but if not you should definitely add these to your traffic gen arsenal. But not only are free PDF sharing sites good for getting traffic, selling them is also a very powerful tactic. If you include links back to your website and sell the ebooks with master resell rights or PLR, they can get spread around to the far corners of the internet.
6. Forum Links
For highly targeted traffic, participating and becoming known in an online forum in your market can send you lasting website visitors. Make sure you have a link in your signature and you are adding value to the community and posting intelligent comments. If you are really hardcore about your niche, why not start a forum of your own?
This method requires you have a product or service that you’re selling, so it’s kind of an advanced method. But the traffic affiliates can send to your site is usually high quality and you as the website owner don’t have to do anything to get it. Of course you will be sharing revenue from the sales they generate in the form of commissions but for auto-pilot traffic, there aren’t too many traffic sources that beats affiliates.
Like I said, there are a million different traffic generation methods and 99% of them don’t have anything to do with Google. So try to get into the mindset that you don’t have to rely on them and no matter what the next Google update is, you won’t even need to batter an eyelid.
I’d love to hear your comments on this and add any more traffic sources that you use.
To your success,