Happy New Year! 8 Things to Do In 2018 To Crush Your Competition

Happy new year! I’m outrageously excited about the new year! Why? Because for the last 3 years, I was running an offline business which meant that my time online was severely limited. So I’m excited to be back online in 2018!

Now let’s talk about you! I’m hoping I can help you have a successful 2018 too!

And to start off, here are 8 things you should do in 2018 to make more money and crush your competitors!

  1. Grow Your Audience (and more than just your email list)

    In 2018, there are many more channels to share your story and offers than just with your ’email list’. Don’t get me wrong though, your Email lists are probably still going to be #1 for generating sales – and are not to be ignored by any means – but if you want to get people’s attention and really create a ‘tribe’ , then you need to use multiple channels along side email.

    People want and are finding their ‘place’ to belong in Facebook groups and Youtube channels. If you want to standout in your niche as an expert and leader, growing your ‘tribe’ for your brand on multiple platforms is a must.

  2. Feed DAILY content to your tribe.

    People are addicted to FB, Youtube, Instagram, email, Pinterest, etc. They check it daily and are looking for your content and other favorites. If you aren’t posting something daily (or almost daily) you could be forgotten as soon as your competitors release their daily content.

  3. Create More than You Consume

    It’s too easy to spend (and waste) time looking at Instagram photos and memes on facebook. I am totally guilty of that! We have to be careful and tell ourselves to stop – and get back to work, because soaking up too much content, even if it’s relative to your business, will not take you where you want to go.

    YOU have to be the one who is creating the content. One of my goals for 2018 is to create much more than I consume. I aim for a ratio of 80/20. I will focus on creating daily content for my email lists (emails/blogs/videos), and paid products (courses/software/services).

  4. Get Your Product Out There

    Don’t wait for your product to be perfect or for your product range (or sales funnel) to be complete. Start with the bare minimum and selling as soon as you can. Work on adding the next product to your funnel asap and get it in there as soon as possible.

    I’m sure you’ve heard the saying ‘Ready, Fire, Aim’. I follow this ideology with my business and most things in life too (mainly because I’m terrible at planning – but it works out to be great for me ) and I highly suggest you do too! Perfectionism will kill your business before you get started.

  5. Watch out for Liars, Fakes, Scammers

    There will always be fakers, liars and scammers online. And the worst part is, it’s very hard to tell who is BS’ing you and who is telling the truth. My advice is, if there is anyone who seems a little suspicious and what they say sounds ‘too good to be true’, watch them very carefully over a period (weeks or months) before you make any decision to invest with them. You can always tell them by their fruit. If they are walking the walk, and not just talking the talk, then you can assume they’re legit. Do your research though!

  6. Learn a New Skill (or really polish an existing one)

    The online business world is requiring more and more specialists in certain areas. I highly suggest you expand your skill-set or really polish one skill that you already have in 2018.

    Your skills are your biggest asset – NOT your email list, not your products, not your network. If you have the skills to create products, or write sales letters, or delegate tasks and manage projects, then no matter what happens , if your sites go down, or you lose your lists, you’ll have the skills to rebuild!

  7. Reinvest your profits into Advertising for your business

    This is another thorn in my side! If there is something I’ve been terrible at the past few years, it’s reinvesting in my business. I love to buy tools, materials and software that help me create content, products and sites, but when it comes to spending money on advertising, I kind of sweep the idea under the rug. Let’s be honest, setting up advertising campaigns is as about as fun as pulling teeth! But it’s something that all online marketers need to focus on to have a business that grows at a constant rate, and I recommend you do it too.

    For the MMO niche, I am going to be looking at Solo ads, banner ads, and PPC ads. I have done it in the past, but usually just in spurts. My advice to you if you’re just starting to run paid ads, is to start small! $50 to $100 will get you a decent amount of traffic.

  8. Spy On Your Competitors and Copy What’s Working

    It’s pretty easy to spot the guys and girls who are absolutely killing it online. The ones who are ‘walking the walk’. If that’s the kind of success that you want, then you’ll need to spy on them and reverse engineer what they’re doing. Of course, you can’t flat out copy their websites and blog content. You should put your own twist and personality on it.

    The problem is, that there is only so much that you can see from the surface. Most 7 figure earners out there have many underlying systems that makes them earn that much. They have staff, outsource teams, systems in place that do a lot of the work in the background. If there is a chance to join a mastermind group or coaching program, then I highly recommend it. No matter where you are, there is always much more that you can learn!

If you can pull off these 8 things in 2018, I’m sure you’ll be smoking hot as you go to enter 2019!

Let me know what you think by leaving a comment below.

To a MASSIVELY successful year!
Stuart Stirling

 

Double Or Single Optin: Which Is Better?

If you’re building a list and you should be, you usually have to choose between your subscribers having to confirm their subscription (opt-in) or not.

There is much debate between marketers about which is better. But let’s first have a look at the pros and cons of each option… 

Double Opt-in subscribers…

… Have to confirm their subscription by clicking a link in a confirmation email which means the email address they used is a valid one and not a fake or throwaway one. A fake email address will never receive any follow ups and a throwaway one is generally used by people who very rarely if ever check that inbox.

Pros of Double Optin:

Because the subscriber has used a genuine email address the chances of further engagement are greater.

If you use an email service provider like Aweber you will pay them per the number of subscribers you have. Having only genuine subscribers means you are not paying a fee for dead email addresses.

Cons of Double Optin:

It is one extra step for your subscribers to do before they access the content you provide. This can result in customers not bothering or forgetting to confirm their subscription or the confirmation email may go in their spam folder.

It can be off putting and seem a little spammy for a customer to receive many emails when they first sign up. If you send a confirmation email followed by a welcome email and that is quickly followed by your first offering of content then this could put some off remaining a subscriber.

Single Op-in subscribers…

… Only have to submit their email once for immediate access to your content. No need for them to confirm their email address.

Pros of Single Optin:

You have no worries about your subscriber forgetting to confirm their email address or that they miss your confirmation email because of spam. Single optin subscribers are added immediately to your list.

You can immediately follow up with them and not have to wait for them to confirm.

Cons of Single Optin:

There WILL be sign ups using fake emails if you offer your content immediately.

Even if a subscriber doesn’t use a fake email they could miss type their address and it would still join your list.

Major email service providers recommend double optin to ensure you get the best service they can provide.

Some countries have laws about privacy that will mean you must use double optin when offering your content to them.

In Conclusion:

Whichever method you use is down to personal choice and now you know some of the pros and cons for each method you are better armed to decide.

If you are selling something on platforms like JVZoo for example, you can integrate the major email players in to your product and therefore single optin should be fine as people don’t use fake email addresses when buying things.

If you are using a squeeze page with a free offer to attract subscribers, then it might be best to use double optin to eliminate dead emails. If they can’t be bothered to confirm their email they are hardly likely to become a paying customer and you don’t really want to pay a monthly fee for non-existent email addresses.

Happy list building!

Stuart Stirling

What Is Anchor Text?

What Is Anchor Text?

In a nutshell, anchor text is the clickable text you see on websites.

For example, if I wanted to create a link to one of my websites, it would look something like this….

“Build your list and make money on auto pilot for free with my Turnkey Cash Kits!”

I’ve made “Turnkey Cash Kits” the anchor text.

The code for the above example would be <a href=”http://www.turnkeycashkits.com”>Turnkey Cash Kits</a>.

That is the format you would use to create anchor text directly into the code, but most website editors allow you to add text and then add a link to the text using the editor. The link symbol looks like a link in a chain.

A word of warning!

Many years ago, you could keyword stuff your articles and link to as many sites as you liked but Google stopped this and will penalise your site if you try it nowadays.

When using links in web pages it is important that the link destination is relevant to the page it originates from.

For example, if you are writing about Golf you wouldn’t want to have a link going to a Dog Training site. You get the picture!

Different Types Of Anchor Text

Images – When adding an image to a website Google will use the ‘alt text’ specified as the anchor text.

Naked Linkwww.stuartstirling.com is a naked anchor.

Branded Link – Using ‘Turnkey Cash Kits’ to link to http://www.turnkeycashkits.com is an example of a ‘Branded’ link.

Generic – Using a term or phrase like ‘Click Here…’ is a generic anchor.

Partial Match – Anchor text that has a variation of the keyword on the page is a partial match anchor. For example, ‘list building help’ linking to Turnkey Cash Kits.

Exact Match – If your anchor text mirrors what is on the page it links to then that is an exact match anchor text. For example, ‘Traffic Generation’ linking to a site about traffic generation.

As mentioned earlier, be careful with keywords and anchor texts and don’t overdo it. Having too many links with the same keywords might alert Google to spammy practices. Even linking to other pages within your own site should be done with thought. Only link to other relevant pages and try to use natural text phrases rather than just keywords.

Stuart Stirling

p.s. Got a question about Anchor text? Pop it in the comments below.

What Are Solo Ads & How You Can Use Them To Build A List

Solo ads are one of the fastest ways to build your own email list and make money on the net.

They’ve been at the top of my favorite ‘go-to’ methods for getting traffic to my websites for ages.

Here’s a short video teaching you about Solo Ad Basics & Must-Do’s When Using Solo Ads

Unfortunately, there are a lot of scammers out there who deliver garbage solo traffic.
I have been burned on a TON of Solo ads that I’ve bought over the years. It’s not a nice feeling.

It actually made me HATE solo ads for a while. But not all are bad. Luckily, I’ve been able to sort the wheat from the chaff.

Here is a list of reliable, quality Solo ad vendors that I and a business associate have used and compiled.

That will really help you as it will allow you to skip the time consuming and expensive trial and error phase of solo ad buying.

And also remember to TRACK everything.

Good luck and keep trying with solo ads. Not every one will be a home run. You need to test and tweak. More insights on that topic for another blog post.

Stuart Stirling

 

My Leads Leap Review – How I’ve Gotten More Than 79,000 Clicks

Leads Leap is one of the rare, long-time Advertising resources for Internet marketers which has become better and better over the years.

I’ve been a happy member for around 8 years and I’ve continued to receive high quality traffic (Over 79K visitors to my websites and counting) and leads from it.

What is Leads Leap?

It’s a text link advertising exchange platform for Internet marketers in the ‘make money online’ niche. You can advertise your websites, affiliate links and programs, and get real visitors.

With the upgrade to 2.0, they’ve introduced a traffic exchange so you can earn credits (clicks) by clicking on other members’ ads.

They offer free ads (for free members) and Pro ads for Pro members which get a whole lot more exposure than free member ads.

I’m a Pro member, so I pay the $27 per month to have my ads running on autopilot. This is a small price to pay for the peace of mind of having non-stop traffic and leads. Plus the commissions I earn each month from referrals, more than pays for my membership.

How I’ve Gotten Over 79,000 Clicks From Leads Leap

Join Leads Leap Here: http://www.stuartstirlingonline.com/likes/leadsleap

My traffic has grown over the years, because I’ve been building my downline and my ads show to those in my downline.

LeadsleapUniques

I’m getting about 25 to 35 unique visitors per day to my sites. My site gets about a 5% sign up rate from cold traffic, so that means about 2 new fresh leads a day.

How To Set Up Your Ads

Where Are Your Ads Shown?

1) On the Leads Leap blog, (check out the blog here)

2) Inside the Member’s Area (sidebar),

3) Inside the Newsletter Emails to the members,

4) On the LeadsLeap Widget which is placed on more than 4000 websites, (I’ve got my Leads leap widget at the bottom of this post)

5) In the Ad widget in The Real Tracker (a click tracking tool available to leads leap members).

And, I’ve Made Over $4,013 In Affiliate Commissions By Referring Others

Another reason to love Leads leap is the affiliate (referral) program that pays out 50% (I think that’s right) commissions on Pro member upgrades. And it’s RECURRING commissions, which is what I’m all about. My monthly commission pays for my pro membership with leaves me with a lot left over.

Pro Tips

Advertise your squeeze page. Don’t advertise someone else’s website as an affiliate. The exception is something like 30 Minute list where you can build your list while promoting.

Track your ads. Use tracking links (I use Ad trackz Gold) to track clicks, conversions and sales. See the Video #2 above for the kind of tracking I do.

 

How To Install Thee Leads Leap Widget to Get Free Traffic

After signing up for your account, you’ll be able to create a widget and get the code to put on your website. (My widget is below this post).

Every impression and click you generate earns you credits which turns into advertising for you in the network. So, installing the widget is an important step because it’s what makes the system work.

Where to Sign Up

Here is my affiliate link to Join Leads Leap.

http://www.stuartstirlingonline.com/likes/leadsleap

First, you sign up for a free account, then you’ll see an offer to upgrade to Pro at a discounted rate for the first 14 (?) days after you sign up.

Try the Pro membership. It’s well worth it if you, a) use the ads/traffic to build your list, b) refer others and earn commissions.

Watch this space for more videos and info about Leads Leap. There is actually much more to it than I have put here so far.

Cheers,
Stuart Stirling

 

Gary Vaynerchek Talks Patience & Passion & The Art Of The Hustle

Yet another Gary Vaynerchek video for you today. This guy is full of energy and I want some if that! I hope his passion runbs off on you too, so here’s your daily dose of Gary for today.

This is an old one, where he talks about Patience and Passion.

Watch for the part in the middle about ‘Legacy is greater than Currency’. He talks about doing remarkable things – things that will people will remember you for – things your grandchildren will be proud of you for.

Thanks Gary. Rock on!

Stuart Stirling

Celebrate Success – Not Just Money (Video)

I got a commission check yesterday from Aweber, my #1 recommended autoresponder service for beginners to Internet and email marketing.

It’s not a huge amount, but it’s always good to get paid for recommending a product to others. The dollar amount is something to be happy about, but it also means that I was instrumental in helping others get started with their list building! That is also something to be proud of!

So when you get a commission or launch and make a gob of money – yes, feel good, tell others, but also tell others that you got that money (or other result) as a result of helping others.

Because sales is always a 2-way trade. Too many sellers/marketers seem to forget the buyer in the picture, and only focus on the money they get.

I don’t know about you, but I don’t like to show off the money I make or the accomplishments I make, but I’m happy to share the results I can get for others, because that too is what I call success.

Be good, be you!

Stuart Stirling

p.s. Subscribe to my Youtube channel for more video tips.