“I’m A Nobody, Why Would Anyone Buy My Products!?”

I remember having these exact thoughts when I first started out….

“What makes ME qualified to sell to anyone?”

“Who on earth would ever buy from me? “

Maybe you’re having these same feeling too if you’re just getting started with your internet business. It’s normal to feel this way, but that’s not to say you should.

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If you have these feelings and thoughts, you need to try to quickly overcome them. In other words “Get over it!” Those feelings are just going to slow you down. You can overcome them by understanding one main concept.

You don’t need to be the smartest, most successful, experienced person in your niche to start selling, or start a business. You just need to be brave and put yourself (and your products) out there!

Like the old saying goes, “Ready, Fire, Aim!” Just shoot it out and re-asses later. In other words, forget about perfection!

You don’t need to have the most amazing product on the market right from day one to start selling it. Some people are terrified to sell a product because they think the customer will hate it and end up failing.

If that’s the case, sell it anyway and ask the customer what they thought. If it is rubbish, they’ll tell you and you may have to give a refund. But they might love the product. Either way, you will gain valuable feedback.

The faster you fail, the faster you can learn from it and improve.

Every time you fail, the closer you are to succeeding.

I love basketball, the NBA in particular. But not everyone who plays is an All star. Not every player is as dominant and athletic as Lebron James. Not everyone can jump as high hand dunk it as hard as Blake Griffin. There are hundreds of players ranging from mediocre to skilled to exceptional.

But they ALL play the game. They’re all training and ‘selling’ themselves on the court to the fans and to their coaches and team mates.

So take this example or think of any sport or you like and you’ll see it’s made up of a broad array of ‘players’ at different levels.

Business is the same. You just have to decide to play the game. Yes, you’ll start out at the bottom. Yes, you may feel inadequate at first. You may have to “fake it till you make it” a little. I confess, I did. (the only real person you really need to convince though, is you. remember that.)

Now if you’re going the personality marketing route, then there is a certain level of expertise you need to obtain if you want people to buy from you.

You do actually need to know what you’re talking about before you start going public with your content in blog or videos, or whatever. And your product actually needs to do what is says on the box. (i.e. help your customer. )

But the get to that point is easy. You simply study your niche. Study your target market. Observe other marketers. Hang out in forums and join the conversations. Study the niche topics and become an expert in it. It doesn’t take long. Another interesting fact is that every successful marketer or business owner you see is still learning. They’re still honing their skills.

You must too, otherwise you’ll be left in your competitor’s dust. If you want your slice of the customers, you must compete with showing them YOU also know what you’re talking about and your products ALSO solve their problems.

Don’t expect success to come overnight either. Lebron James didn’t get the MVP award his first year. He trains hard to improve. You should too. But you can still be in the game while you’re working on it.

So if you’re reading this and are still on the fence about putting your product or service out there, just do it. Be brave and let it fly. See what happens. What’s the worst that could happen?

Stuart Stirling

How To Start An Affiliate Marketing Business In One Day

… and I should add, even if it’s your first day online, and only have $50 or less to spend.

And I’m not talking about getting in a “home business” program. They’re fine if you want to get started in the “home business” niche…but…

I want to give you a formula you can use for ANY niche you decide to enter into.

Follow the steps below and you’ll feel like this guy at the end of the day…

IRock-StuartStirling

I was recently asked by a customers who is trying to promote a weight loss product – acai berries to be exact.

She asked me the best ways to promote her affiliate link without buying ads, or without using article marketing because article directories won’t allow any articles that promote or talk about acai berries!

I gave my advice in a couple of steps….

1.  If article marketing is out, get traffic with Youtube videos.  Create videos with helpful content about acai berries and weight loss and upload them, with your titles containing keywords.

2. Put a link in the description to a lead generation page (squeeze page). When they land on your squeeze page, offer them a free “giveaway” product if they optin to your email list (autoresponder). For example, a free teaser report about the benefits or dangers of acai berries.

The other option, and this is much more effective for cold traffic (i.e. traffic from Youtube) is to make the offer on your squeeze page “blind copy”.

Blind copy means you don’t actually let the reader know that you’re talking about acai berries – You hide the fact that it’s anything to do with acai berries and just refer to it as a “weight loss super food”, or something along those lines. The main reason for using blind copy is to muster up some curiosity in their mind so the reader can’t help but to opt-in in to learn more.

3. Another way to drive traffic for free would be by posting in weight loss or mummy, chat forums and social media sites (groups).. and putting your link in your forum signature file! Again you want to send people to your squeeze page so you build your email list. Your email list is your most important asset as an internet marketer. With a list, you can follow-up with them at any time and use the emails to build that all-important relationship.

So that’s the ‘what to do’….

The ‘how to do it’ is explained in this next part.

This involves actually going out and doing work. However, none of these tasks are overly technical or require a phd in computer science. Admittedly, these are the bare essentials, but they’re enough to get you started running a proper, reliable affiliate marketing business.

  1. Write a 5~10 page report in Word about acai berries and how they help you burn fat.
  2. Turn your report into a PDF using Doc2pdf.net
  3. Get an ecover for it on fiverr.com
  4. Use a site like 1MinuteSites.com to create your landing pages (squeeze pages etc),
  5. Get an autoresponder (email management software) like Aweber or Pure Leverage so you can start your list building
  6. Focus on the traffic methods I explained above to promote and give away the free report.

That there is a quick outline of a basic, but complete affiliate marketing business model. You could literally get this kind of business up and running in one day and for less than $50.

Internet marketing doesn’t need to be complex. You just need the right pieces in place. I’ve listed the bare essentials of how to set up a list building system and two examples of how to promote  for free, apart from article marketing.

Stuart Stirling

p.s. For slightly more detailed steps, check out my Newbie Start Up Guide [use coupon:  f38c461d9f  to whack a little off the price.. even though it’s already super affordable 😉 ]

How I Got A Page One Google Listing In Less Than 2 Hours

Google Hangout!

It’s how I got a page 1 listing in less than a couple of hours with a 5 minute ‘Hangout’. See the proof below:

This good news comes at a great time because RunClick webinar plugin which works with WordPress and Google Hangouts has just been released.

I am affiliate promoting the plugin so I thought it would be fitting to actually make a Hangout to promote a plugin that works with Hangouts.

The whole idea behind this particular video was to explain the bonus package for customers who purchase the plugin through my affiliate link. So the keywords I chose to target was “runclick bonus”.

After recording the Hangout (I didn’t even have to upload it because it automatically is listed in my Youtube account within minutes of ending), I went to check a few search terms and, BOOM!! My Hangout was there!

I’ve been hearing marketers go on about Hangouts and how you can rank quickly and easily with them, and now I can can attest to the fact. Hangouts rank!

first page of google with a hangout

(UPDATE: Two days later and my Hangout is still ranked on page 1… although it has dropped a few spots… a few social bookmarks with Socialadr should fix that though.)

There is no better time to get started with Hangouts if you’re not already. They are amazing for not only SEO, but for connecting with your audience, building up your brand and credibility and for selling things too!

To run your Hangouts like a pro, go with Runclick. For just a one time fee, you can run unlimited webinars with unlimited seating. Other companies like GotoWebinar will cost you hundreds each month and have a limit to their maximum capacity.

Walt Bayliss (another fellow Aussie marketer) is the man behind it and his products and training is super solid. I grabbed the complete Runclick package from him and I highly recommend it.

If you decide to buy Runclick, do it through this page so you qualify for the bonuses. Make sure to pick up the developers licence and the templates too so you get the very most out of the system.

To your success,
Stuart Stirling

How To Attract & Get Affiliates Promoting More

A strong team of affiliates can be responsible for driving an amazing amount of traffic and sales to your products.

If you haven’t set up an affiliate program for your products yet, I highly recommend you get started asap. The easiest solution I found is Zaxaa. They manage the payment checkout and delivery of your product seamlessly, plus let you run your own affiliate program, with instant payments if you choose.

I’m using Zaxaa for a lot of my Internet marketing training products and tools paying instant commissions. Take a look and sign up for affiliate notices and training here http://InstaCommish.com

kick-ass-aff-program

So once you have an affiliate program with your product, the next challenge is to recruit affiliates and motivate them to promote.

Your Offer/Product Must Convert

First and foremost, you’ve got to have a killer product and/or offer that is going to convert like gangbusters. If the product sucks and the sales copy sucks, then affiliates are not going to waste time sending traffic. These are the two MUSTS to get right if you want affiliates to promote you.

Offer a Hefty payout

What gets affiliates excited is the big dollar signs. Yeah 100% commissions is cool but 100% of a $5 sale and nothing on the back-end is hardly attractive.

Compare that to a funnel with $7, $97 & $197 products, and you pay out 50%. You’re giving affiliates quite a nice payday when the sales in the back-end go off!

Run contests

Contests gets your competitive affiliate excited to promote as it is a chance to get their name in lights. Plus they get a lot of satisfaction from beating other affiliates. Make sure to offer prizes to affiliates, such as money or actual physical prizes too. Or you could bump up commissions for the duration of the contest.

Provide Promo Tools

The more tools you have the better. Affiliates can be lazy and if you don’t have at least the basic promo tools, such as banners and email swipes, then it’s a real turn-off for affiliates. You need to make their job as easy and quick as possible.

Train Your Affiliates

When you train and provide tips and resources for your affiliates, they’ll then be able to market with much better results. You can provide training via email, pdfs, hangouts etc. If you show them how they can get results and make money, they’ll be happy to keep promoting you.

Send Them Email Swipes

Sometimes affiliates can be so lazy that they won’t even log in or go to your affiliate tools page to copy the swipe email. The way to fix that is to email them the swipe copy right to their inbox. This ,means one less step for your affiliate to take.

Reward High Performing Affiliates With A Commission Boost

Give your top performing affiliates a commission boost or gift like extra cash as a reward for their hard work. You can give them these gifts as unexpected gifts or when they reach a Milestone that you’ve made public. A surprise reward is always going to be more memorable though.

See how I run my affiliate program at http://InstaCommish.com – It’s still a work in progress, but you may be able to get ideas for setting up a product range and running your own affiliate program through systems like Zaxaa.

To your success,
Stuart Stirling

Runclick Webinar Software Review & Bonus

Google Hangouts makes it easy for anyone to do live presentations, webinars, interviews and group calls. This is a massive opportunity for business owners to connect with their clients and customers and deliver their sales message.

Walt Bayliss’ new Runclick Plugin for Google hangouts makes it even easier and efficient too run professional-level webinars on your site.

Here’s my ClickRun Review video (Yep, I used a Hangout to make it)

Ready to buy? Get this awesome $500+ bonus package when you buy a copy… (this one too is a Google Hangout)

Here are some of the main benefits you get with Runclick Webinar Plugin for WordPress.

  • No monthly fees. Buy once and run unlimited webinars on unlimited sites
  • Get an edge on your competition by running professional webinars
  • Run Evergreen webinars – make sales on auto-pilot
  • Have others share your hangout sign up page (using the #1 bonus “Runclick Plus” plugin from the bonus package)
  • Easy install on WordPress

This is a great product from Walt and I recommend it 100%.

Get your copy here (make sure to buy through this page to get your bonuses)

Stuart Stirling

Have Small Successes Daily To Get More Done

“The to success is list building.”, “The key to success is traffic and conversions.”

Those are important keys, but what really lies under it all is how we spend our time when we sit down to work on the computer to achieve a bigger email list or get higher conversions.

In a word – PRODUCTIVITY.

Because when you work at home, it’s a battle to stay focused and get real work done!

Working at home needs you to be self-motivated, and more so, self-disciplined.

Here is a productivity hack you can apply to your work habits to get your day started right and set yourself up for success that day.

I find in my own work, the days when I start out doing an income-generating task first, I stay focused and have a very productive work day.

On the other hand, the days when I lazily check email first thing while flicking between Facebook are some of the most unproductive days.

There is one other very important point to staying productive – and that is to have a PLAN.

The simplest form of a plan is your to-do list, but the more detailed you can make your plan, the better you can manage your time.

The advantages of planning are expansive. The bigger and more detailed your plan, the greater things you can achieve. You can either pan for success, or plan for failure by not planning.

Get a plan, get a good start to your days so you can power on through and achieve your goals!

Stuart Stirling

 

 

Checklist For Using PLR To Create Your Own Unique Product

My GOODNESS, I love PLR! Whoever invested the concept of licencing is a genius and I want to shake his hand. (or hers).

To tell the truth, I’m one of the laziest marketers you may ever meet. That isn’t to say that I don’t do anything. I do actually get a lot done – but I’m lazy. I like to work smarter and not harder.

That’s one of the major reasons why I love buying products with PLR. If you’re unfamiliar with PLR – it stands for ‘Private Label rights’. Meaning that if you own the PLR, you have the permission to completely brand and sell the products as your own.

So in short, PLR = instant product.

Plr is a massive shortcut to product creation. The product is already created, you can simply re-name it, call it yours and sell the crap out of it. Perfect for lazy marketers like me.

Business is a numbers game. The more products you can have out there in the market place, the more income and customers you can attract. By using PLR, you can simply get more products out faster.

I use plr quite extensively for a lot of my products I sell and content I give away (this article however is written by yours truly), simply because I can create more products and sell more in a shorter time. I like product creation, but I much prefer selling!

3-sell-more-ebooks

My business seriously would NOT be around today if it wasn’t for good quality PLR products. I find PLR products from a bunch of sources. I find them in the WF WSO section through to receiving emails from plr vendors.

Once you buy one plr product, you can usually find a lot of different plr offers because the marketers and product creators like to promote each others offers.

So I love to check out all kinds of plr offers. I have a problem though. And I know others have the same problem too.

That is, I buy too much PLR. We always have the intention to modify it and sell it asap but when life and other things in business get in the way, the products seem to pile up.

I have to manage my time so I can set up the PLR and get the product out the door, so I can turn it into some cash instead of leaving it doing nothing on my hard-drive.

Here’s my simplified cheat-sheet for setting up plr products and selling it fast…

1. The product MUST be high-quality. No matter if you’re giving it away or selling it. You just can’t be flogging junk products. Of course you can and should edit and re-write any part you want to make the product as best as you can. It’s just a huge time-saver to start with quality plr.

2. The product MUST be in demand. It’s no good to sell something that people just don’t want.

3. Re-write the sales letter. I re-write sales letters myself as I know a thing or two about copywriting. If you can’t or just don’t have time, hire a copywriter. Most PLR products come with lousy sales letters that just don’t convert. A good sales letter is essential.

4. A new product graphic. Screw getting a whole new minisite design. You can splash out and get a slick new design from top to tail but you don’t need one. You can get away with a Fiverr gig for a new ecover.

5. Add bonuses to your front end offer. This is a given but bonuses increase sales like crazy. I use PLR products for bonuses too.

6. Add Upsells and Downsells to your funnel. Your upsells/downsells have to be related and provide extra on what you’re selling on the front end. A well thought-out funnel can double or triple your revenue.

7. Set it up on a shopping cart system that is easy to use. I use Zaxaa now almost exclusively after trying several different solutions. You can simply just use a plain-Jane Paypal button to take payments and deliver your download to your customer.

8. Keep pumping out products! This really is the key to building your business. The more order buttons you have out here in cyber space, the more chances you have of making sales. I keep my sniffer out for new PLR and resell rights products that I can set up or add to my funnels.

Using PLR really is the lazy man’s online business. Like I mentioned in the beginning of the article, I love PLR because the products are already done, meaning I can get more products out faster. For step-by-step details on how to set up and sell your PLR products fast like I do, I recommend the PLR Paydirt video training course.

So what are you waiting for? Use these steps to start pumping out and selling more products fast, the lazy way using your Plr!

Stuart Stirling