Squeeze Page Split Test Results Round TWO!

A couple of weeks ago I posted some results of a very surprising split test with my weight loss list building campaign.

After finding the winner of that split test, I decided to run a new split test with the winner of that going against another squeeze page.

Again, two completely different pages, but essentially offering the same thing.

Here are the results of Test 2 for you to check out and analyze!!

THE TEST

The New Skool Squeeze Page (2-Step Optin Form)

Winner of Test 1, Made with 1 Minute Sites

splittestTWOnewskool

VERSUS

Old Skool SIMPLE Squeeze Page

Winner of Test 2, made with a free HTML editor and a stock image!

splittestTWOsimple

 

I used Ad Trackz Gold again to run my split test. I love that tool.

splittest_results_2nd_test

This again surprised me because it was the exact same traffic as I was getting for the first test.

I was running the same ads on the same PPC network.

Another interesting factor is that the winner of this test (SIMPLE old skool page) is NOT mobile optimized whereas the New skool made with 1 Minute Sites is.

I guess for a simple page like this, it still looks reasonably good on a mobile device so it still converted on mobile traffic.

The BIG HEADLINE really stands out no matter which device you use to look at it.

Why am I showing you my results?

I’m not worried if you copy these pages. Heck I don’t even mind if you copy them word for word, but if you do, TEST other versions and keep testing  until you find something that beats these! It probably won’t be very hard. These pages literally took me minutes to create.

I find it fascinating to see the results of split testing and this data is PRICELESS. Marketing is a numbers game so if you can pump up the numbers you’re going to me making more $$$.

Of course there are other immeasurable factors that go into marketing success, but for the most part, get the numbers right and you’ll have success.

Let me know your thoughts, questions and comments below!

You can see the results from the first split test here if you haven’t done so yet.

Stuart Stirling

 

 

Surprising Results! Results From My Squeeze Page Split Test

For the past year, I was running an ugly old skool squeeze page my Weight loss site.

Ugly graphics, the works. You can see it below.

I recently decided to fire back up some traffic to my weight loss squeeze pages because I want to focus on building my list bigger in that niche again.

Everyone Loves Split Testing!

Seeing how split testing is “all the rage” right now (it has been forever actually) I pulled my finger out and created a nice, sleek new skool squeeze page using 1 minute sites to run against my old template.

The whole purpose of split testing is to find the better converting page. In this case, I wanted to find the best converting squeeze page so I would get the most subscribers from my advertising (traffic) dollars.

Here’s a preview of the two pages I split tested.

New skool template is on the top. I used 1 minute sites to create it in literally a couple of minutes. It’s one of those flashy 2-step optin pages when the user clicks the button and an optin form pops up.

The old skool one looks like it was made in 2007 (it probably was). The template came from a PLR package. I just modified the copy and slapped my optin form code on it.

THE TEST

OLD SKOOL VS. NEW SKOOL

splittest

As with any split test I run, I had no idea which would convert better.

Sometimes you can get a pretty close prediction, but no-one ever does know which page will convert better until you test it.

I was actually thinking the old skool one would convert better.

But to my surprise the new skool template converted almost TWICE AS BETTER!

And the winner is….

optin page split test

The loser was the old skool template.. so guess what I’m doing with that?! It’s going in the recycle bin.

loser

I used Ad Trackz Gold to run the split test. Here are the detailed numbers…

splittest_results

To be honest, I only started split testing and tracking stuff about 18 months ago. Big rookie mistake (that I was committing for almost 5 years! doh!)

TIP: If you’re serious about your business, you’ve got to track and split test too – unless you like throwing money down the toilet. 

Why such a big difference in conversion rates?

I am not entirely sure. The copy is almost the same. The headline on the new page has the word FREE in it. That could have made a difference.

My biggest suspicion is that the new skool squeeze page I made with 1 minute sites is MOBILE RESPONSIVE (optimized for mobile… it looks great on a mobile phone or tablet.) whereas the old skool template is not.

Especially in the weight loss crowd I was targeting, the majority of traffic was coming from mobile. (mobile traffic is crushing it no matter what niche)

My ads were running on all platforms (desktop & mobile) and I wasn’t able (or I just don’t know how to) segment my ads to use both separately.

In other ads in the weight loss niche I’ve run on Facebook, (the test above wasn’t using FB, but another PPC ad network) about 800% more traffic came from mobile.

The short story, YOU MUST HAVE mobile responsive page if you want a good conversion rate. That’s a great thing about 1 minute sites which I used to create the New skool squeeze page.

You hear talk from marketers saying this is better and you should do this, but one thing I’ve learned is that you just never know how well a page will convert until you test it.

Marketing is not some magic voodoo thing that only the ‘lucky’ can succeed at. It’s a numbers game largely. It takes a little extra work to run tests, but you really need to if you want to succeed.

Leave your thoughts and comments below.

Stuart Stirling

p.s. Click here to see the results of my next split test which I ran with this winning page against another very ugly and simple old skool page.

p.p.s. Keep up with my marketing activities and insights on Facebook and if you’re not on my email list yet, join here and get some free stuff too.

Perfectionism Kills Productivity

I was chatting with a customer a while back
and he was telling me about two info-products
he’s been working on for around 6 months.

He still he isn’t ready to release them and show
them to the world yet because they’re not perfect.

I said, “They’ll never be perfect, so don’t wait.
Just get them out there.”

All this time that he’s hiding his products is
just wasting time.

It’s time that he could be making sales and building a customer
list who he could ask for feedback on the product.

The customer would be perfectly happy with the products
as they are but could offer advice or ideas for improvements.

Don’t waste time trying to make things perfect.

If you’re waiting for things to be perfect, you’ll
be waiting a long time. Too long.

One of my favorite slogans is “Money Loves Speed”.

Fast decisions and fast implementation is when you can
create great income.

I’m a copywriter also, and to me a sales letter is never
perfect but I get it to a stage that I’m happy with
and then send it off to my client for review and
see what comes back. Even the final draft is
never quite perfect. But it looks ‘good enough’
and works ‘well enough’ so I and my client are happy.

You could apply the same method with your thinking.

Don’t worry if you don’t know how to do everything
perfectly before you start. You don’t need to have
the perfect ‘plan’ before you start taking action.

You’ve got to find that ‘middle ground’ where
you can say ‘It’s good enough’ and then just
go for it.

The worst thing you can do it be like my customer
above with his products – nothing. His products are
complete but they and he are standing still.

If you’re not moving up, you’re moving down.

Start doing something, anything – to get you
moving up and one step closer to finishing your project
or releasing your project. Maybe there is just one
little thing that is holding you back. A technical
issue or something else. Fix it somehow, and get it
out the door..

Start moving to get momentum going.

Keep the momentum going by doing a little everyday,
even if it’s not the absolutely perfect thing to be doing.

Eventually, you’ll automatically get better
at choosing the best things to do to achieve your goals.

If it keeps you moving forward it’s good enough.

Stuart Stirling

 

Do You Have What It Takes To Be Successful In MLM?

I guess another title for the article could be “The truth about MLM”.

If you’re reading this, then you’re probably in a MLM or thinking about getting in one.. maybe just interested in making money and looking for options. An ‘MLM business opportunity’ looks like a good way to go, but is it? Do you have what it takes to succeed?

The typical MLM biz opp looks like the ultimate way to get started online. Attractive compensation plans, people already making crazy money riving sports cars and living in mansions. It appears easy to earn big bucks, so it’s no wonder that a lot of beginners jump at the chance to earn passive income

But the truth about MLM (and actually all business) is that it takes a lot of work behind the scenes to become successful.

Successful network marketers only show you the good stuff – the results, the big checks they get on stage, the vacations they take, the cars they (probably hardly ever) drive. What they don’t show you is the hard, long working hours they put in to grow their business.

Do you have what it takes to be a successful MLMer?

The way you earn in MLM is to recruit people into your team, and buy the products through your referral link.

It’s funny how some people get into a MLM and think they will start earning without doing anything.  They think that just paying the monthly membership fee to run their business is going to make them rich.

Nah-ahh – sorry but just paying the monthly fee won’t make you rich. You still have to recruit! You still have to advertise, get traffic and sell the business!

So if you’re thinking of getting into MLM and exptecting a golden path all the way to the bank, you’ll be extremely disappointed.

Understand that being in a MLM is not a cushy ride where people magically sign up under you while you’re sipping latte’s and cocktails on the beach. To be a top MLM networker, you have to promote, promote, promote.

Another myth is that if your sponsor will do all the work for you. I know some sponsors get you in by promising they’ll recruit and build your downline for you. Don’t fall for that one. It’s the oldest trick in the MLM book.

A little about my experience in MLM

I’m in a couple of ‘biz opps’ (MLMs) Empower Network and Pure Leverage – and I’ve seen a fair bit of success with them. I’ve already earned thousands of dollars in each business and keep earning passive income through them.

My results don’t come automatically though, and not without a lot of perseverance. I do have a lot of experience with internet marketing, and in particular the “make money online” niche so I know how to get traffic and how to convert traffic.

Those are actually the keys right there. Getting traffic and converting it. That’s the formula for any internet business, MLM or not.

A couple of big things I help me recruit are my own downline builder websites. I made a (actually two – 30Minutelist.com and Viralbuilder.com ) unique system which I promote that automatically promote my MLMs for me.

The great thing is that my members can use my systems too to promote and build their business (power of duplication).

Creating these unique systems gives me an edge… it’s how I can position myself as a leader, a professional marketer and automate the promotion of my MLMs.

This is a pretty advanced and long way to go about it – but my hard work is paying off.

So does this mean you have to go out and create your own unique sites too?

Well, if you want to compete with the big boys – yes I highly recommend it! You will get an edge over the competition.

You need to set up and promote something unique that brands you, and positions you as an expert and leader.

Otherwise you’re just another username promoting the same squeeze page and banners that your MLM provides you and the thousands of other marketers trying to sell the same thing.

It doesn’t have to be a full blown downline builder like I’ve set up, but  they do work wonderfully.

If you just want something simple but still a site that is unique, I recommend the bare minimum you do is set up a unique squeeze page and blog on your own domain name that promotes you and lets you have your own voice to share your tips, thoughts and sell your business.

The fail rate in MLM is staggering.. I don’t know the exact figures but I would guess that maybe 99 out of 100 will never make a dime in one. That’s because the 99 are all doing the same thing. Which is usually nothing or making a weak effort to promote using the same old websites that don’t do a good job of selling or branding you.

The ones making the money in MLM, and they do exist, are the ones stepping above the crowd and doing something that gets people to stop and take notice. That’s what it takes to succeed in MLM. Can you do it? You can if you decide to do it.

It will be a little uncomfortable. You will have to step outside of your comfort zone but you will be among the ones making money. The magic happens when you step outside of you comfort zone.

What are you doing today to step outside of your comfort zone and aim higher?

Stuart Stirling

 

How To Do Link Exchanges To Get Free Website Traffic And Backlinks & How To Automate It

Automation is the key to running a successful online business. I’m going to tell you about Link exchanges, why it’s one of, if not THE best set and forget traffic generation methods, and how you can automate it.

Trading links with other websites is a highly effective way to generate a constant flow of quality visitors. You don’t have to spend a cent on advertising with this method. All you have to do is make contact and reach an agreement with the webmaster of the site you want to trade links with.

I’ve blogged about how I’ve been doing link trading with several with other website owners and we both benefit from the extra traffic and backlink, so I know it works.

There are some tools out there which automate the link trading process, such as LinkTradr plugin for WordPresss. You simply install this on your WP site and it creates a hands-free link exchange system.

Here is a tip when exchanging links – you want to trade with other quality sites, and relative sites to yours. Google looks at these things and when done right, both you and your link partner can benefit from the SEO, because as you know, Google and other search engines take backlinks into account to rank your site.

On the other hand, the volume of traffic will also increase from your link trades. This is a two way street because you and your link swap partner will both benefit from the referral traffic and SEO. The more sites you trade links with, the more your traffic and authority (backlinks) your site gets.

When using automated link trades tools such as LinkTradr, you can make light work of link exchanging. It makes it faster and easier so you can simply do more. Learn more about LinkTradr plugin for WordPress here.

Aweber’s Bad Deliverability, Low Email Open Rates, & Down Time

Is it time to switch from Aweber to a new autoresponder service?

Aweber used to be cool, but they’re starting to go down like a sinking ship with all the numerous problems.

I use Aweber and have been recommending aweber for years.. but I’m starting to get fed up with them.. for real!

aweber_Sinking_Ship

The latest problem they had was a DDOS attack… which resulted in the whole site and all forms being down for 48 hours. Not cool!

Then there’re the other horror stories that have been around for much longer and are ongoing….

  • People’s accounts getting axed for no reason at all…
  • Email delivery in the toilet (this one hurts the most)
  • A buggy-as-hell email template editor..
  • No official mobile app..
  • And the list goes on…

I will give it to aweber that they do have a lot of good things going for them.. they’re support and web forms are very good… and they’re stats/reporting are amazing.

But really.. if their forms go down and they struggle to get emails to the inbox… there are some serious issues.

So what’s the solution? Switch to a new autoresponder.

Aweber isn’t the only autoresponder on the scene, even though they’re one of the most popular. But definitely not the best, anymore.

These are my next best recommendations.

So which one should you get?

If you’re a complete beginner, go with Pure leverage because they’re simple to use AND they come with a whole tool suite to crank along your business… plus they’re affordable, just $1 to start …AND they have a bad-ass affiliate program.

In case you’re wondering, yes I’m an affiliate of Pure leverage and am happy to promote them. I haven’t had any issues with their system at all. They’re not perfect but they offer a great all-in-one solution for beginner to intermediate marketers.

If you’re a pro looking for a state-of-the-art system, go with either Get response or Send reach.

I’ve used all of these and more…. so I’m not just blowing hot air out of the woozy here.

Yes there are a ton of other Autoresponder and email marketing systems, including self-hosted systems. But for simplicity and the beginner user in mind, the above three are my top recommends.

So if you’re fed up with aweber and want to move to a more reliable and simple, cost-effective 3rd party platform, one of these are the way to go.

I myself am starting to phase out my use of Aweber. I’ll be keeping it as a back up option. I have dozens of lists with thousands of subscribers on them so I’m in no hurry to delete it. But I am starting to build all my new lists in either Pure leverage or Send reach.

How to Legally Steal Your Competitors Traffic

Here’s a simple yet effective technique you can use to get free traffic back to your website from your competitors’.

The method: Post comments on blogs and forums on the pages that come upon page 1 of google for a search term that is targeted to your offer/website.

This way it’s like you’re getting page 1 listings without paying for them.

The trouble is that you’re only going to get a portion of the traffic that comes to the page and it’s hard to get your comments approved.

But the upside is that any comments with your links in which do get approved, they’ll be there for a long time drip-feeding you traffic daily.

Watch the video for more details.

How to write a comment that will get approved:

  1. Read the post
  2. write a related, intelligent comment, some extra insight would be good too
  3. Leave your link in plain site under your name and comment. In the “URL” field is fine too if you don’t want it to show in the actual post.

Most comments will be manually approved, so if you wanted to check back on the ones you do submit, make a spreadsheet with all the urls you make a comment on and check back a week later to see if it’s there.

For forum posts, they get approved instantly so they’re a goldmine. Just try to get in on the 1st page of the thread.

Hope you like it! Let me know what you think of it.

Stuart Stirling