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Category: Email Marketing

31 Sucky Email Subject Lines That Still Get People Reading

31 Sucky Email Subject Lines That Still Get People Reading

If you’re noticing your email open-rates are dropping little by little over time, a reason may be a little because of your subject lines… and a little of something else. It’s not that you’re a terrible writer, it’s just that the way people consume content is changing. Email is still awesome, but the fight for people’s attention in the inbox is getting harder. Even for the best wordcrafter, it can be a challenge to come up with an email subject line…

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Without Doing This First, You’re Almost Guaranteed To Fail

Without Doing This First, You’re Almost Guaranteed To Fail

How do you get the prospect to take that step from just being a ‘looker’ to becoming a ‘buyer’? The best way that I’ve found to help people move across the line is to GIVE first. Offer a free gift, free advice, a free trial or free sample. Then put a HOT product (that they actually want) in front of them to make a sale. (note the words ‘that they actually want’) That’s been a marketing method that has been around…

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Double Or Single Optin: Which Is Better?

Double Or Single Optin: Which Is Better?

If you’re building a list and you should be, you usually have to choose between your subscribers having to confirm their subscription (opt-in) or not. There is much debate between marketers about which is better. But let’s first have a look at the pros and cons of each option…  Double Opt-in subscribers… … Have to confirm their subscription by clicking a link in a confirmation email which means the email address they used is a valid one and not a…

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Santa’s Top List Building Tips

Santa’s Top List Building Tips

Merry Christmas, for a couple of days ago! I love this time of year, mainly for the giving and receiving of presents and being able to spend a happy time chilling with my family. As you probably know, Santa Claus has perhaps the biggest “list” this side of the moon! He’s actually an amazing direct marketer. Santa’s got a great understanding of his customers, he knows every boy’s and girl’s innermost wishes, he takes their orders and delivers their products…

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