Q&A: Finding Profitable Niches, Twitter, Beating Google Slaps

Thanks again for all the questions that were submitted.

This week we’ll cover a wide range of topics, so let’s get into them…

1. How do I find a hot profitable niche?

When looking around for a new niche to enter, you might find that it’s either too crowded or not crowded enough.

By this I mean there is either a lot of competition in that niche or the niche is too small it seems unprofitable.

So how do you find the “perfect” niche?

Well for starters, your niche choice should be related to something you’re interested in.

You don’t have to be an expert, but some basic knowledge helps. You don’t need to be super passionate about it, but you must at least be able to ‘get into it’ a little.

I know from experience that when I started a niche blog I had zero interest in, like “water powered cars”, I didn’t have the drive to keep going with it.

That water power car blog made me about 20c in Adsense revenue the whole 1 year I had the domain registered. You can probably guess I didn’t renew it for a second year.

Next, after you look at all the potential niches you are interested in, weed out the ones that are not targeting buyers – and I mean real buyers, desperate buyers.

Hobbies are OK niches e.g. model trains, radio control toys, but they tend to have more dreamers n them than buyers.

When you look at a niche where people are having major problems that need an urgent fix, you are looking at potential gold mines.

Then, when you have got your buyers niche, check out the competition. Chances are that there will be some strong competition.. at first sight.

BUT… don’t let that scare you off.

This is a good sign for one reason.. competition means there is money being made.

If you find a niche you think could be goldmine but find there is no competition, run the other way. No competition means no money.

The reason why you shsouldn’t be scared is because the niche is probably big enough that there are untapped keywords and angles that are open for the taking.

Keyword research will play a big part here to find those cracks where you can slip in for your share of the profits.

Then it’s just a matter of setting up your lead capture page/blog/sales page website(s) and targeting your corner and those low-competition keywords to drive traffic.

You probably won’t see your bank fill up overnight, so don’t chuck it in thinking your niche choice is rubbish.

Stick with it (that’s why you choose a niche you have interest in;). Keep at it getting backlinks, submitting articles, trading links with other bloggers etc.

Your traffic will increase and your sales will increase with it.

With Twitter, do I need to use a separate account for each niche/business?

Yes. “Branding” is a huge key factor to success in business. Your website name, your twitter name, are brands that you want your audience to remember.

So if you have a website about yachting and another about real estate, you’d want to have separate Twitter accounts for each business.

Tools like Tweetdeck let you manage multiple accounts from the one control panel so it’s actually not too hard to do.

How do I beat the latest Google slap?

Seems everyone is talking about the latest Google slap and sharing their 2 cents on the topic. So I will too… 😉

The news is that Google changes their algorithms once again which left screwed up SERPS (search engine results page rankings) for content farm sites like EzineArticles.com, Squidoo.com and auto-blog sites that had duplicate content, weakly linked sites.. blah blah blah…

90% of my traffic does NOT come from Google so this doesn’t affect me directly. But I know many of you have articles submitted to directories and on Squidoo etc.

So here are a few quick tips so you can avoid any future Google’s beat downs…

Think Quality! Quality sites, quality content, quality backlinks.

Basically, all the free, cheap, quick, easy ways to get backlinks and content (e.g. article spinners) are going to affect your quality.

Google’s goal is to provide quality sites to their searchers, so if yours is a low quality site, it’s time to rethink your game plan or you’ll have a hard time making page 1.

One thing I heard lately about building quality backlinks is to get links to pages other than your home page. Spread them out over your site.

Most people just get links to their main domain e.g. http://www.site.com whereas if you’ve got other pages on your site, you should get links to them too.e.g. http://www.site.com/thispage.html

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Well, thanks for tuning in to this week’s Q&A post. I hope these lessons can help you move forward for better results.

Think big, talk big, walk big!

To your success,
Stu “Sensei” Stirling

p.s. Remember, if you have any questions that are stopping you from getting to where you want to be in your biz, hit the big red button below and ask away!

Q&A: Earn A Steady Income, Outsourcing, Website Set Up

First off, thank you so much for all the questions you submitted this week!

Here are the top questions and my answers to them:

Q1. How do I start making steady income online?

Just like starting a brick and mortar business, an online business needs a plan, an investment and long-term commitment.

A lot of people asked me for step by step instructions on how to start making a fixed $XYZ every month.

But just like skinning a cat (sorry cat lovers!) – there are several kinds of business models to choose from, and most of them work, they just need the 3 things I mentioned above to make them work.

In other words, you can half-ass it.

You must have a clear plan of what you want to start selling, how you’re going to sell it… then you need to build your online system and keep building traffic to it.

Realize that it will take time.

Yeah, it is possible to make fast cash, but for the average Joe who is just learning and has limited time, it’s going to take months, even a year or more before you start seeing any steady and reliable income.

Sorry if I just shattered your dreams about becoming a millionaire by next week by doing nothing. There is work involved – and if you’re prepared to put in the work, you can expect results.

Like the saying goes, “you only get out of it what you put into it”.

Now, if you’re looking for a step-by-step system, here is one so simple that you can’t go wrong with it.

Step 1. Find a mass market of proven buyers (desperate buyers are the easiest to get to take action!)

Step 2. Create a simple, quick product to give away (use PLR or create an audio of yourself or interview an expert)

Step 3. Set up a basic lead capture web page with a pitch for your free product and your autoresponder list opt-in form on the front of it

Step 4. Start writing and submitting 10-15 niche related articles per DAY to a few (high traffic and “Google friendly”) ezine article sites that send people to your capture page. Do this for a month.. or pay someone to do it for you 😉

Step 5. Load up your Autoresponder with a series of 15-20 follow-up emails. Include more free info and (affiliate) links to recommended products.

For this fool-proof business, you’re total investment would be a whopping $15-$20 for the 1st 30 days ($10 for domain name registration, $5/mth for website hosting, free 30 day trial using Aweber’s autoresponder (<- aff link), $5 for an ebook cover graphic using someone on Fiverr.com).

Total time investment would be around 10 hours, not including article writing time (and that’s being very generous). I can have one of these list building machines up with email series in half that time.

The hard part I admit is writing articles. It can really take it out of you if you do it everyday for long periods.

If you’re a fast typist, you can pump an article out in 15 minutes. If you hate typing, the only other way to go is to hire a writer to write them for you.

PLR articles are ok to use as a base. They need to be re-written however. Some article writing tools help a lot, but you still wouldn’t want to do these tasks yourself, you’d want to outsource them.

Q2. How can I start outsourcing?

Outsourcing is the secret to getting more things done. We as individuals only have 2 hands so the amount of work we can do at once is limited.

And it’s very stressful trying to do it all yourself. Outsourcing takes a big weight off your shoulders and you mind.

There are a heap of places you can go to look for outsource staff. But first, you must decide what you want to outsource and have a precise set of instructions to give your outsource staff because you do have to train them.

If you haven’t hired any outsource staff before, just start out outsourcing small, one-off jobs. i.e. website graphics, articles written, keyword research, backlinks etc.

Once you get used to working with a helper, you can think about hiring a full-time VA (virtual assistant) or webmaster etc.

Hiring out of the Phillipines is where it’s at if you’re after affordable full time staff. A full-time 40hr/wk VA will cost around US$350/mth.

Check out http://www.va4u.com/registers/asia/philippines.shtml for a huge list of VAs for hire.

For smaller one-time jobs, check the Warrior Forum “Warriors for Hire” section. There’s someone for just about anything you need help with there – at very good prices.

Q3. How can I learn the ‘techy’ stuff of building a website?

This is where a lot of people get stuck. They don’t know how to get their domain on their hosting and upload (FTP) files to their website.

Then they don’t know HTML so they can’t do any edits to their web pages.

I could write a whole book about setting up a website – it’s not really complicated but it’s a pretty long one.

I’ll try my best to explain with basic steps…

Step 1. Register a domain name (e.g. godaddy.com, namecheap.com)

Step 2. Register a hosting account (Hostgator.com <- aff link)

Step 3. After registering your hosting, find your DNS urls. (i.e. ns1.coolhost.com, ns2.coolhost.com) Also known as ‘nameservers’.

Step 4. In your domain name account, change the DNS to the DNS urls you got from your hosting account and wait for them to propagate.

Step5. In your hosting account, add the domain name that you just registered. You’ll be able to choose a username and password that you can log into your cpanel (control panel) for that domain with.

Step 6. Download an FTP client software. Try http://filezilla-project.org/download.php (it’s free). This software will let you connect to your hosting server computer from your PC so you can upload your website files and product files etc. Use the same username and password for your cpanel.

From here, it’s really matter of the kind of website you want to set up. If you want a WP blog or site, you can install one with a few clicks using Fantastico in your cpanel – you don’t even need to touch your FTP software.

If you have any MRR products, they usually include a HTML resellers website.

For practice, upload some HTML files to your website (upload into the ‘public_html’ folder) and then visit the page in your browser to see it live online!

Some FTP hints: Upload your “index.html” to the root folder (‘public_html’). This is what you’ll see when you go to www.yourdomain.com . If you upload the ‘download.html’ file to the same folder, go to www.yourdomain.com/download.html to see that page.

The best way to learn is just get in there and start play around – seeing what this and that does. If you screw it up, the files can be deleted. If you really screw it up, your hosting support team will point you in the right direction.

And I almost forgot, you can check out some of the “how-to” videos I have right here on this blog for more detailed help.

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Ok, that’s it for this week. I hope these answers will help you move forward for better and quicker results!

Sorry if I didn’t answer your question this week. It might show up in a future post so stick around for it!

Think big, talk big, walk big!

To your success,
Stu “Sensei” Stirling

p.s. Remember, if you have any questions you want me to answer, hit the big red button and ask away!

Ask me your questions here!

Q&A: Squeeze Pages, Social Marketing, Traffic

Here’s the first weekly Q&A post!

Every week from now on, I’ll be answering your questions about Internet marketing and making money online.

So if you have a question you want me to answer too, this is the place to ask it!

Ok, so let’s get on with this week’s answers…

Q1. What is a squeeze page?

A. A squeeze page is also known as a “lead capture page”.

It’s just a very simple web page on your site that has an opt-in form to collect names and emails, and a pitch for your bribe to get your visitors to subscribe.

A squeeze page is the best way to start building a list of prospects.

Make sure you have a good bribe to get them to subscribe to your list and then just send traffic to your squeeze page.

i.e. a free 7 day e-course, a free report or video that reveals some insider secrets, free software, free cheat sheet.. whatever will appeal to your market.

Q2. Does Social marketing work anymore?

A. Hard question. I heard some marketers are abandoning social media. Does that mean it’s dead?

My answer is that it depends on your niche and how you use it.

If you’re in the “bizz opp” and “MMO” niche like me, you’ll notice that FB and Twitter look like a free spam board.

It’s very crowded with “marketers” pitching their ads in there, so it’s pretty hard to stand out.

To make the most of social media, you need to build a loyal following by sharing helpful and interesting content.

If you use FB and want to use it to promote your biz, then make a “page” for it. It’s not the best idea to use your personal profile to post ads to every hour of every day.

Social media is all about sharing cool stuff. Use it to share.. not to pitch.. and people aren’t stupid, they know the difference.

Q3. How do I create new web pages on my website?

A. Well, there are a million types of sites you can create and work with, but the simplest is just a simple HTML web page.There are free HTML editor software apps available that let you create new files and edit them as well. Try Kompozer (it’s free) http://kompozer.net/download.php

Then, after you have created an HTML page, you can upload it to your website host server.

The easiest way to do this is to use and FTP client software app. Try Filezilla (its free too)http://filezilla-project.org/download.php

Q4. I need traffic! How can I get traffic to my site?

A. Again, it depends on your niche and your desired outcome of your website.

The very first thing to do is think about and seek out WHERE your target market are already “hanging out” online.

Are they in forums? On Youtube? On facebook? On other people’s lists? On Google? Reading other guy’s blogs?

Often times, your audience is in more than one place. But once you determine where they are, it makes it easy to go after them.

Beware of buying traffic!

Let me tell you from experience that cheap traffic does practically nothing but make your hit count bigger.

If you want to buy traffic, be prepared to spend a fair chunk of change on it if you want any sort of decent response from it. i.e. PPC, ezine ads, banner ads etc.

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Ok, that’s it for this week. I hope this can help you move forward for better results.

Think big, talk big, act big!

To your success,
Stu “Sensei” Stirling

p.s. Remember, if you have any questions that are stopping you from getting to where you want to be in your biz, hit the big red button and ask away!

Ask me your questions here!