What Is Anchor Text?

What Is Anchor Text?

In a nutshell, anchor text is the clickable text you see on websites.

For example, if I wanted to create a link to one of my websites, it would look something like this….

“Build your list and make money on auto pilot for free with my Turnkey Cash Kits!”

I’ve made “Turnkey Cash Kits” the anchor text.

The code for the above example would be <a href=”http://www.turnkeycashkits.com”>Turnkey Cash Kits</a>.

That is the format you would use to create anchor text directly into the code, but most website editors allow you to add text and then add a link to the text using the editor. The link symbol looks like a link in a chain.

A word of warning!

Many years ago, you could keyword stuff your articles and link to as many sites as you liked but Google stopped this and will penalise your site if you try it nowadays.

When using links in web pages it is important that the link destination is relevant to the page it originates from.

For example, if you are writing about Golf you wouldn’t want to have a link going to a Dog Training site. You get the picture!

Different Types Of Anchor Text

Images – When adding an image to a website Google will use the ‘alt text’ specified as the anchor text.

Naked Linkwww.stuartstirling.com is a naked anchor.

Branded Link – Using ‘Turnkey Cash Kits’ to link to http://www.turnkeycashkits.com is an example of a ‘Branded’ link.

Generic – Using a term or phrase like ‘Click Here…’ is a generic anchor.

Partial Match – Anchor text that has a variation of the keyword on the page is a partial match anchor. For example, ‘list building help’ linking to Turnkey Cash Kits.

Exact Match – If your anchor text mirrors what is on the page it links to then that is an exact match anchor text. For example, ‘Traffic Generation’ linking to a site about traffic generation.

As mentioned earlier, be careful with keywords and anchor texts and don’t overdo it. Having too many links with the same keywords might alert Google to spammy practices. Even linking to other pages within your own site should be done with thought. Only link to other relevant pages and try to use natural text phrases rather than just keywords.

Stuart Stirling

p.s. Got a question about Anchor text? Pop it in the comments below.

How I Got A Page One Google Listing In Less Than 2 Hours

Google Hangout!

It’s how I got a page 1 listing in less than a couple of hours with a 5 minute ‘Hangout’. See the proof below:

This good news comes at a great time because RunClick webinar plugin which works with WordPress and Google Hangouts has just been released.

I am affiliate promoting the plugin so I thought it would be fitting to actually make a Hangout to promote a plugin that works with Hangouts.

The whole idea behind this particular video was to explain the bonus package for customers who purchase the plugin through my affiliate link. So the keywords I chose to target was “runclick bonus”.

After recording the Hangout (I didn’t even have to upload it because it automatically is listed in my Youtube account within minutes of ending), I went to check a few search terms and, BOOM!! My Hangout was there!

I’ve been hearing marketers go on about Hangouts and how you can rank quickly and easily with them, and now I can can attest to the fact. Hangouts rank!

first page of google with a hangout

(UPDATE: Two days later and my Hangout is still ranked on page 1… although it has dropped a few spots… a few social bookmarks with Socialadr should fix that though.)

There is no better time to get started with Hangouts if you’re not already. They are amazing for not only SEO, but for connecting with your audience, building up your brand and credibility and for selling things too!

To run your Hangouts like a pro, go with Runclick. For just a one time fee, you can run unlimited webinars with unlimited seating. Other companies like GotoWebinar will cost you hundreds each month and have a limit to their maximum capacity.

Walt Bayliss (another fellow Aussie marketer) is the man behind it and his products and training is super solid. I grabbed the complete Runclick package from him and I highly recommend it.

If you decide to buy Runclick, do it through this page so you qualify for the bonuses. Make sure to pick up the developers licence and the templates too so you get the very most out of the system.

To your success,
Stuart Stirling

Does Article Marketing Still Work?

Does article marketing still work or is it dead? Or maybe just in a coma? Or are people just “crying wolf”?

This is a question I’ve been trying to find the answer to lately since I made the decision to focus more on niche affiliate marketing and getting search engine traffic.

When I first got started online, article marketing was all the rage with “bum marketing” being the term on everyone’s lips.

Does Article marketing  still work?But early in 2011, Google decided to do another update to their search engine algorithms which had many article marketers in a panic because their articles (and websites) suddenly lost rankings and traffic.

You may know about http://ezinearticles.com which is (or was) the preimier article directory to submit articles to.

There was a time when Google absolutely loved EA and all you would have to do was submit your article to them and it would pretty much rank on the front page of G without much effort on.

Since the last “Google Panda/Farmer” update, EA has reported a 35% drop in traffic and other article directories too reported similar drops in traffic.

Ok, so we know there has been some severe changes which have made articles lose their standing with Google.

But does that mean that ALL articles suffered or will continue to suffer?

No. There are still articles that are ranking very high in the serps.

I come across EZ articles on the first page of Google all the time.

As for my own articles which I submitted in the past, I never really targeted keywords that would get me high ranks for high volume search terms.

Instead, I would go for keywords that targeted what people want to know (but that’s a topic for another blog post ), so I can’t really say how my rankings were affected. I do know that they are still indexed and getting traffic so I’m not worried.

For the articles that I’ve been submitting lately, I am not trying to rank the actual article. Instead, I’m using the articles primarily as a way to generate backlinks to my money site. They still get hits and click-throughs so that’s an added bonus.

Reasons Why Articles Got Hammered

I believe that the reason why articles got penalized where simply because they were of poor quality.

They were poorly written, short  length, scraped, spammy, stuffed with keywords, submitted to thousands of directories and overall just junk

So it’s clear that Google is catching up with the marketers who publish junk all over the internet.

This is awesome news for marketers who take a bit of extra time and effort to make their articles good quality.

I admit that article marketing was never an easy job. You just can’t automate article writing and submission and get the quality that directories and Google expect.

And even though some marketers tried to automate it, look where that got them.

How To Succeed Wth Article Marketing Now?

You just can’t take short cuts with article marketing anymore.

You can’t get away with paying $3 an article for a 300 word article written in bad English by a person who has zero passion or interest in the topic.

You can’t get away wth autoblogs.

You can’t get away with stuffing keywords into your artices.

You can’t get  way with blasting your article to hundreds of article directories.

What you CAN get away with is continuing to write quality articles.

Write a unique article for every submission at Ezinearticles. Make sure it follows their new submission guidelines and it gets approved. EA is making a come back. It never rally went away, just the crap articles that used to get traffic on there did.

Then after if gets approved at EA, submit it to a handful of other quality article directories. You can re-write them or spin them with a good article spinner before you submit them again, but you don’t need to blast them to hundreds of directories.

The focus in on quality. Quality content. Quality links.

Quantity is still important but it’s only quantity of quality that will help you, not quantity of crap.

I don’t believe that article marketing is dead or will ever really die…. only the people trying to outsmart the Search engines and take shortcuts that anyone can clearly see as spammy will die. They’ll see that article marketing requires actual work and that will be the end of them.

They might find some other new way to sneak around Google, but it’s only a matter of time before they catch on.

Quality content is king.

Stuart StirlingStu Sensei

p.s. Even though traffic/rankings for articles maybe down at the moment, they are still a great source of backlinks. That’s the other powerful “prong” that article marketing is leveraged for. But if your article is good quality and you’ve done your keyword research, you will get traffic too 🙂 What do you think?

Is A Trailing Slash Good Or Bad for SEO?

This one has been on my mind for some time.

I started to think about it when it came time to set my permalink structure in WP on a new blog.

I use a custom permalink structure for all my blogs.

i.e. /%postname%

But the question was, do I add a trailing slash to the end or not?

/%postname% or /%postname%/ ?

I went on searching for an answer and nothing I found really gave me a clear yes or no answer.

I also was inspecting other blogs and looking if their URL’s were ending in a slash or not.

There was a mixed result.

So I figured.. maybe it didn’t really matter!

I chose to set my permalink structure to /%postname% (NO trailing slash) simply because it looks neater.

It doesn’t matter if you add the slash or not when you point to either type of URL in your browser. But it will end up showing the one without the slash.

The conclusion…

Choose one and stick with it. It doesn’t really matter which one!

The only thing I would be careful about is when getting backlinks, you keep the url structure the same.

Similar to a URL with www. or no www. Google and other SEs may count a URL with and without a slash as 2 different pages.

This could lead to being penalized for duplicate content.

But I have a feeling Google is smart enough to know it’s the same page if it has a slash or not… if not now, it will in the very short future.

Stu Sensei