Struggling to Get Subscribers & Sales?

The beginning is always the hardest!

You try and try and try but see nothing in return for all your hard work!

I know your pain!

I used to write articles and submit them to EzineArticles and publish them on Squidoo pages back in the day. It would take me aaaaages to get traffic and the subscribers I got from them trickled in slowly. I used to send emails to safelists and get 5 or 10 subscribers at a time. It was a long, slow process, but I eventually got there.

So before you give up or smash your computer, here are a couple of pointers for you to keep in mind.

  1. Everyone starts at the beginning.

  2. Business (and life) is a marathon, not a sprint.

  3. Internet marketing is a numbers game.

  4. Anything worthwhile takes time to build.

  5. FOCUS is soooo important.

  6. Keep chipping away! Businesses build up slowly.

  7. “Just keep swimming!”  as Dory the fish would say.

  8. Eventually, the snowball effect will kick in.

  9. Slowly, but surely, things will happen for you!

  10. Everyday is a new day! Today, right now, you can make a decision to be the best you can be!

This post wasn’t meant to get too much into personal development, but these things will help you to get in the right mindset that is necessary for success.

Mindset is the difference between those who just dream and those who actually achieve.

Now, before I end, there are a couple of specific marketing related tips that I want to share.

There is a difference between cold traffic and warm traffic.

Cold traffic is the group of people going to your site that don’t know you, have never seen you or your business before and/or is not coming from an endorsed source. This is what you get when you place ads on Google adwords or Facebook or rent an email list for a solo ad etc.

Warm traffic are the group of people that already know you and your brand. These are the people who are subscribed to your email list, your Youtube channel, Facebook group members, your Twitter followers etc. They know what you’re about and what you sell.

Don’t make the mistake of treating these two groups the same! There is a big difference between cold and warm traffic!

The general rule is that when advertising to cold traffic, you want to turn them into warm prospects and keep them within reach of your future messages.

A good way to build your audience is to offer them something for free and ask for their email in exchange for it. In other words, send cold traffic to a squeeze page and build a list

Getting subscribers to your email list makes it super easy to be able to follow up with them any time you like. You just send an email!

Once they become warm, then you can send them directly to your offer page for a paid product. They’ll be much more interested and inclined to buy at this stage because they’ve gotten to know you. I talk more about building trust and a relationship with your audience in this post if you want to continue reading.

Hang in there! You can do it!

I’ve laid out what you need to do to get a good foundation to work from in this post. Now it’s just a matter of you going out there and doing it!

Stuart Stirling

– IM Expert

8 Things NOT To Do In 2018

How’s your 2018 treating you so far? We’re nearly 2 weeks in! I hope you’re chipping away at your goals for this year!

Last week, I published 8 things to DO in 2018 to crush your competitors.

To follow up, here are 8 things you SHOULD NOT DO in 2018 that will leave you behind and failing badly! So let’s dig right in.

  1. Do Not Let Negativity Creep Into Your Mind From…

    …your own thinking nor from other people!

    You can become your own worst enemy when negativity creeps into your mind and sometimes it creeps in unannounced. You can be going along happy in what you are doing then all of a sudden BAM! Niggling doubts from the voice inside your head telling you “it’s all a waste of time” or “you’re never going to achieve your goals” creep in and can kill your progress.

    You’ve got to recognize that it’s just your brain. Also know that there is another side of you that uplifts you and encourages you. If you decide, you can shut the negative voices out and only listen to the positive. It’s hard at first but it’s a very powerful ability and skill that you need as an entrepreneur.

    If you surround yourself with negative people then it’s inevitable that some negativity will rub off and this can seriously affect your progress. This is true offline as well as online. Try to become involved with positive thinking people and just like negativity, positivity will rub off too.

  2. Do Not Fall For Fakes And Scamsters

    Research who you’re about to hand over money to before you do it. It seems like every corner we turn, whether it’s online or off, there is always someone willing to take our hard earned cash in return for nothing.

    Whilst most digital product sellers will have a refund period it is worth checking their credentials before purchasing and don’t be taken in by online reviews. Unless the site you are reading the review is a recognised authority site done by someone you know and trust, then take reviews with a pinch of salt.

    A lot of “reviews” are just a thinly disguised cover to sell you stuff so the affiliate can make a sale and earn a commission. Unless you know and trust who you are buying from spend a little time researching them.

  3. Do Not Buy Anything You Can Not Use in The Next 30 Days

    Shiny object syndrome is real! Don’t convince yourself that you need to buy something if you are not going to use it.

    How many things have you bought online that are just sitting on your hard drive in places you forgot exist? Me too!

    We all struggle with buying things we don’t really need. I blame the marketers for being too good at what they do! It all comes back to the search for the push button solution that is proving harder to find than the Holy Grail.

    The truth is that these shiny objects don’t really solve all your problems. They might give you a shortcut but underneath it all, a lot of blood, sweat and tears is needed to build a long-term business online.

    Before you buy something next, ask yourself, ‘Can I I use this immediately (or 30 days) in my business?’ If the answer is no, then move along and get back to work. I say “in the next 30 days”, but you could extend that period of time to infinity. If you’re not going to use it, you don’t need it.

  4. Do Not Try to Do Everything Yourself

    Places like Fiverr give you great deals for jobs that experts are doing. Doing everything yourself will slow you down and the final product probably won’t be as good as if an expert did it.

    Personally I suck at graphics and having great graphics on your website as opposed to ones you’ve tried to create yourself can make or break your site. Unless you are good with graphics you too might want to outsource the gig.

    The other big benefit is that it frees up your time when you outsource tasks. The internet marketing game is really one big race to see how much money everyone can make – so the faster you can get traffic, release products, etc. the faster you can make money. Needless to say, if you’re tackling everything on your own, you’ll be moving slowly.

  5. Do Not Be A Consumer Only – You Must Produce Too!

    Are you a ‘spend spend spend’ type of person? I feel your pain, it is too easy to click the ‘Buy Now’ button but you need to get your buy buttons out there yourself if you want to see some of that money coming in, instead of always going out!

    Whether it’s your own product that you create from scratch, or some PLR that you have rights to, you simply have to be selling instead of being sold to.

    It’s a mind-shift and it takes a leap of faith and courage to start asking for people’s money. Challenge yourself this year to make the move from ‘buyer’ to ‘seller’.

  6. Do Not Compare Yourself To Others

    I’m not talking in the locker room here. 🙂

    Don’t get hung up on what other people are doing and concentrate on number one. I don’t think we need to get into self improvement strategies here but if you start worrying about what other people are doing then those negative thoughts we discussed in number one will consume you. Just remember, everyone has to start at the bottom and work their little A off to get to the top.

    All the vacations, nice houses, cars and such you see your friends and peers doing on Facebook (real or not) didn’t come for them overnight. Don’t get down on yourself if you don’t have what they have.

    Compare yourself to yourself last year. If you’re moving forward and building your business, even slowly, that’s something to be happy about.

  7. Do Not Get Sucked Into Facebook News Feed

    Are you addicted to Facebook?  Here’s how to take control of your time again.

    Install Google Chrome browser and then install the ‘Kill News Feed’ extension

    Some people spend all day on social media and that’s great if you don’t need to be somewhere else. Somewhere like making some money!

  8. Do Not Expect Opportunities To Fall Into Your Lap

    Basically, you can be one of two types of person. A “go-getter”? Or are you just going where ever life takes you?

    If you’re the latter, and you hope that ‘fate’ will somehow deliver the perfect life to you, then that is very wishful thinking and there is no guarantee that the dream lifestyle will happen.

    If you don’t have a plan and don’t follow that plan, you’ll become a part in someone else’s plan. It’s as simple as that! You need to be proactive and MAKE THINGS HAPPEN the way you want!

    Waiting for that email to drop into your inbox with a link that brings you untold riches will never happen! Or waiting for some big business owner to offer you a JV partnership is not going to happen. You have to go out and seek those opportunities.

    Make 2018 YOUR YEAR! Plan ahead the path you want to take and don’t get distracted by all those things that usually stops you from progressing.

Your mate,

Stuart Stirling

My Wife Said I Couldn’t Make Money Online – She Was Wrong

“You can’t make money online!”

you can't make money online, skeptical spouse

This is what my better half told me when I first said I was going to start in Internet business.

I had just moved to Japan and gotten married, and I wanted a way to earn money that would also give me the freedom to travel to and from Australia. An Internet business sounded like just the ticket.

My wife didn’t see the opportunity as clearly as I did though. I was DETERMINED though, so I had to boldly but politely say ‘Honey, I’ve got this’. I went for it.

I spent a couple of thousand dollars getting coaching (I was a complete newbie!) and the basic tools I needed to start an online business together (autoresponder, website, advertising, etc.).

Then it was up to me to PROVE HER WRONG! To be honest, that was a big part of my motivation. I didn’t want to let her or I down.

I was on a mission to make it work. I gave up TV and social events. I would stay up late, tapping away at the keyboard, making it work into the wee hours of the morning…

Slowly but surely I was chipping away.

I would get a few subscribers every day through safelists and free traffic from articles and feeder pages. Slowly but surely I got more and more subscribers. I got more and more order buttons up online for selling digital products I thought my list would buy.

Eventually, my hard work paid off. I started to make a sale a week, then one every two days, then one everyday.

The snowball effect start kicked in. My small successes added up to big successes.

I was seeing PROOF that this was working and I could turn this IM business thing into a serious income.. Now I just needed to keep it up! So I did.

Today, I am making a fine income from my online business, and most of it on autopilot. I was (and still am) building a business, not just making money.

It sure as hell didn’t happen overnight though.. there were days when I thought I’d never see a penny come my way!

“This isn’t working!”, “What’s the point?!”

Did I ever have doubts and come close to throwing in the towel? Of course. I don’t think there is any Entrepreneur who hasn’t had doubts and though a million times “Is this gonna work?”

I would ask myself almost daily “What’s the point?”

What’s the point of setting up this product? What’s the point of writing this blog post? What’s the point of making this video? What’s the point of writing this many follow-up emails?”

But do you know what?

I COUNTED MY SMALL SUCCESSES

Like feather’s on a camel’s back. Eventually, one too many will break it.

In my IM career, it truly was a case of starting slow, placing feathers on the camel’s back.

Results came in so small at the beginning. I could hardly see the rewards. But they were there.

Each new subscriber, each new blog post, each new video, each product launch, each JV connection, each email broadcast – were ALL a little success, progress – and it all added up.

Each small success was proof that I could do this.

Each small success was a boost in my confidence.

I AVOIDED NEGATIVITY

I just wouldn’t accept anyone’s dumb statements like “you can’t” or “you’re wasting your time”… Those kinds of comments can break you.

The skepticism comes because they simply do not understand what an ‘internet business’ is. They fear it. They don’t believe they could ever do it, so they try to smack down anyone who thinks they can. Don’t allow yourself to be brought down.

If you think you’ll get some negative backlash from someone, just don’t tell anyone your plans or ideas. You don’t need to tell anyone. Keep your dream and your activities secret from your family or friends who just don’t understand.

Avoid negativity at any cost if you want to succeed. And that includes the voice in your head.

Whenever someone (including your brain) says something negative, change the subject quickly. Go somewhere else or think positive thoughts. Think about the reasons WHY you can do it.

You don’t need to convince anyone but yourself that you can succeed. You will be able to convince other people when  the dollars start rolling in. How can they argue with you then?

Soak Yourself In Positivity

With the internet, digital and physical books and audios, it’s easy to feast on positive and motivating material. In fact, it’s a MUST!

Even though I didn’t have a lot of support from my spouse, I was surrounding myself with others online (particularly my coach) who were also doing the ‘online thing’.

I was also reading a lot of books and training courses. A book that changed my life was “The Magic Of Thinking Big” by Dr David Schwartz. I realized my potential to achieve anything I set my mind to.

If you can get your non-supporting spouse to read some books like that or meet some of your friends who are already successful online, then you can watch the skepticism wash away.

In fact, socializing with other successful business owners has huge benefits. Head over to Meetup.com and search for ‘entrepreneur’ or ‘business’ groups in your area.

Start mingling with like-minded people. That will bestow even more confidence in you and give you ideas, not to mention your network will grow and the possibilities of joint venture deals.

So when your spouse or other family member gives you negativity, be strong. Don’t believe them! Say ‘I’ve got this’ and do what you have to do to make it work.

I hope these ideas and tactics are useful for you to build your confidence and get small results, that will eventually break the camel’s back and turn your hard work into a business that provides a great source of income that you (and your spouse) can enjoy!

To your success,

Stuart Stirling

stustirling2013-100pix

p.s. Skeptical spouses aren’t all that uncommon. Comment below if you’ve got (or had) a skeptical spouse, and what you’ve done to prove him/her wrong!

 

“I’m A Nobody, Why Would Anyone Buy My Products!?”

I remember having these exact thoughts when I first started out….

“What makes ME qualified to sell to anyone?”

“Who on earth would ever buy from me? “

Maybe you’re having these same feeling too if you’re just getting started with your internet business. It’s normal to feel this way, but that’s not to say you should.

sellMorestuff_stuartstirling

 

If you have these feelings and thoughts, you need to try to quickly overcome them. In other words “Get over it!” Those feelings are just going to slow you down. You can overcome them by understanding one main concept.

You don’t need to be the smartest, most successful, experienced person in your niche to start selling, or start a business. You just need to be brave and put yourself (and your products) out there!

Like the old saying goes, “Ready, Fire, Aim!” Just shoot it out and re-asses later. In other words, forget about perfection!

You don’t need to have the most amazing product on the market right from day one to start selling it. Some people are terrified to sell a product because they think the customer will hate it and end up failing.

If that’s the case, sell it anyway and ask the customer what they thought. If it is rubbish, they’ll tell you and you may have to give a refund. But they might love the product. Either way, you will gain valuable feedback.

The faster you fail, the faster you can learn from it and improve.

Every time you fail, the closer you are to succeeding.

I love basketball, the NBA in particular. But not everyone who plays is an All star. Not every player is as dominant and athletic as Lebron James. Not everyone can jump as high hand dunk it as hard as Blake Griffin. There are hundreds of players ranging from mediocre to skilled to exceptional.

But they ALL play the game. They’re all training and ‘selling’ themselves on the court to the fans and to their coaches and team mates.

So take this example or think of any sport or you like and you’ll see it’s made up of a broad array of ‘players’ at different levels.

Business is the same. You just have to decide to play the game. Yes, you’ll start out at the bottom. Yes, you may feel inadequate at first. You may have to “fake it till you make it” a little. I confess, I did. (the only real person you really need to convince though, is you. remember that.)

Now if you’re going the personality marketing route, then there is a certain level of expertise you need to obtain if you want people to buy from you.

You do actually need to know what you’re talking about before you start going public with your content in blog or videos, or whatever. And your product actually needs to do what is says on the box. (i.e. help your customer. )

But the get to that point is easy. You simply study your niche. Study your target market. Observe other marketers. Hang out in forums and join the conversations. Study the niche topics and become an expert in it. It doesn’t take long. Another interesting fact is that every successful marketer or business owner you see is still learning. They’re still honing their skills.

You must too, otherwise you’ll be left in your competitor’s dust. If you want your slice of the customers, you must compete with showing them YOU also know what you’re talking about and your products ALSO solve their problems.

Don’t expect success to come overnight either. Lebron James didn’t get the MVP award his first year. He trains hard to improve. You should too. But you can still be in the game while you’re working on it.

So if you’re reading this and are still on the fence about putting your product or service out there, just do it. Be brave and let it fly. See what happens. What’s the worst that could happen?

Stuart Stirling

Perfectionism Kills Productivity

I was chatting with a customer a while back
and he was telling me about two info-products
he’s been working on for around 6 months.

He still he isn’t ready to release them and show
them to the world yet because they’re not perfect.

I said, “They’ll never be perfect, so don’t wait.
Just get them out there.”

All this time that he’s hiding his products is
just wasting time.

It’s time that he could be making sales and building a customer
list who he could ask for feedback on the product.

The customer would be perfectly happy with the products
as they are but could offer advice or ideas for improvements.

Don’t waste time trying to make things perfect.

If you’re waiting for things to be perfect, you’ll
be waiting a long time. Too long.

One of my favorite slogans is “Money Loves Speed”.

Fast decisions and fast implementation is when you can
create great income.

I’m a copywriter also, and to me a sales letter is never
perfect but I get it to a stage that I’m happy with
and then send it off to my client for review and
see what comes back. Even the final draft is
never quite perfect. But it looks ‘good enough’
and works ‘well enough’ so I and my client are happy.

You could apply the same method with your thinking.

Don’t worry if you don’t know how to do everything
perfectly before you start. You don’t need to have
the perfect ‘plan’ before you start taking action.

You’ve got to find that ‘middle ground’ where
you can say ‘It’s good enough’ and then just
go for it.

The worst thing you can do it be like my customer
above with his products – nothing. His products are
complete but they and he are standing still.

If you’re not moving up, you’re moving down.

Start doing something, anything – to get you
moving up and one step closer to finishing your project
or releasing your project. Maybe there is just one
little thing that is holding you back. A technical
issue or something else. Fix it somehow, and get it
out the door..

Start moving to get momentum going.

Keep the momentum going by doing a little everyday,
even if it’s not the absolutely perfect thing to be doing.

Eventually, you’ll automatically get better
at choosing the best things to do to achieve your goals.

If it keeps you moving forward it’s good enough.

Stuart Stirling

 

Change Your Mind, Change Your Life

How powerful (and dangerous) is the mind?

I’ve recently joined Empower Network and got stuck into their training and am devouring it like a hungry wolf!

Mind_logo

It sure is empowering  – I’m feeling a transformation already in the way I’m thinking, and my excitement for tackling a new project – actively engaging in and promoting Empower Network –  is something I haven’t felt for a long time!

The training I’ve taken from Dave & Dave so far is actually a lot better than I expected.

It’s got both marketing and mind-set training which are BOTH equally the keys to succeeding online.

As I was listening/watching the fast-start videos, one point strongly stood out and has stayed with me for the last 2 days.

That is – and I’m paraphrasing here – “You can make a success out of anything you do – you just need to decide you’re going to do it and succeed.”

So many times we make excuses why we can’t do something.

We think it’s too hard or we don’t know how.. but these negative thoughts can lead to a downward spiral.

But when you make an affirmative decision in your mind that you CAN DO IT and you will do it, no matter what, the spiral suddenly turns upwards.

Positive thinking is contagious. The more positive thoughts you consciously make, the more positive thoughts will come subconsciously.

Get into a habit of consciously changing your mind to be thinking positively.

TAKE CONTROL OF YOUR MIND – Don’t let it control itself!

Your mind can be your best friend or your worst enemy.

It will take control of your decisions for you if you let it – and this is very dangerous. It will always tell you to take the easy way out – but that’s really NOT what you want.

You know what you want and know what it takes to get there – you just need to convince yourself you WILL do it and ignore the negative thoughts that tell you otherwise.

So the next time you have negative thoughts, smash them away – replace them with positive thoughts.

Remember the promise you made to yourself.

You will succeed if you have made the decision that you will succeed.

Stu Sensei

p.s. If you have any questions about Empower Network, hit me up! I’d love to help you learn more about it and share with you my plans to help my team kick ass with it.