The Cure For Analysis Paralysis

I recently received an email from a customer of mine who was battling with this question…

“How do I overcome the doubts of self on that I will never know enough to get started in Internet marketing?”

I decided to publish my answer to this problem her on my blog for the world to see because I remember when I was in the very same position when I first got started online.

And I believe that just about everyone, at first, suffers from this self doubt that you don’t know enough.

Before I get started in my answer to this question, you may find some peace of mind knowing this fact: No-body knows everything about any one thing.

There a lot of experts in the world, but they still don’t know everything.. and I’,m 100% sure they didn’t know everything before they entered the subject of there expertise.

Moving along, here is an excerpt from my answer to this gentleman…

“You don’t have to know everything before you start. It’s a learning process.. and the best way to go is to learn as you do it.. and learn from your mistakes along the way.

Even if you don’t know much about the niche you’re in, you can easily learn about it.. and when you spend a few weeks submerged in that niche, you’ll know more than 95% of others in the the world… therefore making you an expert.

If it’s technical stuff and marketing techniques you struggle with, then like I said, you just have to do it and you’ll learn get started with the first step and when you come to a hurdle, look for the solution.. keep repeating until you finish what you have set out to do.

It seems like you may need some mindset adjustment.. and for that I recommend some self improvement literature and audio. It’s amazing how you can start to think that nothing is impossible.. you’ve just got to believe!

Just remember, success doesn’t happen overnight. It will slowly happen. But you’ve got to start to be able to start seeing it. “

With all new things, it’s getting started that is the hardest part. The first step is always a “leap of faith”.

This kind of case of is probably best known as “analysis paralysis” where you over-think something because there are too many options and just don’t know which way to go and end up going nowhere. It’s a very powerful problem.

But the cure to it really is not think about it so much. If you’ve got an idea, go for it. Get moving and make adjustments along the way.

You will run into occasions where your idea will ‘flop’. But there really never is such a thing as a ‘flop’. There are so many things you can learn from so called “mistakes”. So don’t be afraid to make a mistake.

The biggest mistake you can make is not moving.

To your success,

Stuart Stirling

p.s. What are your thoughts about overcoming analysis paralysis?

The More You Give, The More You Get

There’s a key law of success that goes back as far as man can remember.

Give more to get more

It’s such a powerful concept that it has been incorporated into the teachings of many world religions.

Some people call it ‘Karma’, other people know it as ‘The Golden Rule’, and others just call it ‘Common Sense’.

This ancient and well known law of success simply states that the more you give the more you get.

How does that apply in business? Simple.

The better you treat your customers the better they will treat you, the more likely they will be to refer you to others, and the more likely it will be that THEY will work to keep YOU as their provider.

Think about it. Take this restaurant situation for example:

-If you go to a restaurant and the staff goes out of their way to provide you excellent service and serve an excellent meal, how likely is it that you are going to return?

-How likely is it that you are going to tell a friend how great the meal was?

-How likely is it that you would be willing to pay a couple of extra dollars next time to get the same delicious food and the same level of service?

It’s easy to think about business solely in terms of numbers.

After all when we started our businesses it was the dream of a large bank account, fancy cars, and financial stability that gave us our early motivation.

But any salesperson worth his salt will tell you that businesses are built on relationships and not numbers.

It doesn’t matter if you have the greatest product in the world if you treat your customers like second class citizens.

No matter what line you are in, you rely on someone to give you money and people are far more likely to give money to someone they trust and are comfortable with.

Trust can only be built by delivering a quality product on time and for the expected price. Another word for this is ‘value’.

Note that I didn’t say cheapest price!

People are willing to pay a premium for better service and there is no shame in charging for it.

But if you are going to charge someone an extra $5.00 because you offer the best support in the industry, you better be willing and able to deliver on that promise.

It may seem like you are wasting time when you send out notes to your clients just to give them some free info, wish them a happy birthday, or forward an article you think they may be interested in but it is not a waste at all.

The more genuine human contact you give to your customers the more they will think of you as an associate and not just as a nameless service provider.

These little “time wasters” can result in big profits down the road, it’s just hard to recognize that when you are starting out.

So do something extra for your next customer. Go out of your way to give them more than they are expecting.

It’s all about over-delivering on value…and any marketer or business owner will testament to the power of over-delivering.

You don’t have to go overboard, of course. Just go the extra mile and make them feel like they are your most important customer because the reality is that EVERY customer is your most important one. In the long run, the payoffs can be huge.

Stuart StirlingTo your success,

Stu ‘Sensei’ Stirling

p.s. If you have any stories of where exceptional service or someone going the extra mile turned into bigger sales, either for you or from you, let us know!