How To Build a Better List In 2013
Happy new year! I‘m a little late in posting this as a New year’s post.. as usual.. it takes me a few days to get back into the groove of working after the festive season.
I hope you had a good time off and are raring to get back into the working habit! As for me I was excited to get back into the full swing because I’ve been thinking a lot about the changes I need to make to my business to make it better.
This year I really will be focusing on 2 things mainly..
1) Getting more order buttons online (launching more products and more services)
The more order buttons, the more chance of a sale – don’t you agree? Of course traffic plays a role in that too, but it’s easy to get traffic.
What I really want is to build a better list.. a list of buyers.
(the button does actually work… try it out! 😉
It really isn’t the size of the list that matters.
I know how to grow a list… I can grow a BIG list very quickly if I want to but it won’t necessarily be a great list.. I don’t want a list full of freebie seekers and tire kickers.
Some of them become buyers but I’d much prefer a list of people eager to get what I’ve got and to spend money.
So a big change for me is to build up my customer lists and engage with them on a more personal level so I can get them results. After all, what’s good for them is good for me too.
2) Producing higher quality products
I want to move my focus away from releasing cheap $7 products as much as possible.
Sure they have there place (as good lead generators) and I’m definitely going to use them as part of my sales funnel, but I’ve been spending too much time focusing around them.
I and going to be working on producing and offering higher priced, higher quality products and services.
I have no qualms about charging higher prices either… as I see it as a win-win. I earn more money which is a given, and my customers are more likely to get results because they attach a higher value to the product which gives them a feeling of obligation to actually use it to try to recoup the investment they’ve made. No one likes to waste money, especially a big sum, so when we pay a lot for something, we want to bloody well make sure we use it!
And I have set a goal that I’m positive I’ll accomplish by the end of 2013. I’ll actually most likely achieve it well before the end of the year. It’s an income goal and if I just follow the 2 steps I’ve outlined above I’m sure I’ll make it easy!
I encourage you to look at your business too and see where you need to make changes to reach your goal. It doesn’t have to be a financial earnings goal, but I think they are great ones to have. It’s measurable and a plan of action can be created with some simple mathematics.
Looking forward to this year and what it brings! Hoping you’ll stick along for the ride.
To a super successful 2013!
p.s. Do you already know what changes you need or want to make in your business? Leave them below in the comments. I’d love to hear them.