Is email marketing dead?
By no means is it dead, it’s still super effective for getting traffic and sales fast, but I do think it’s harder than it used to be 2 or 3 years ago.
While it’s easy enough to build an email list, the biggest challenge seems to be in getting those who subscribed to open and respond to your emails.
How do you increase open rates?
I’m definitely not an email marketing scientist who has experimented and tracked stats for months, but I do know what has worked for me and what works for others by doing a little research.
Here are some quick tips to try in your email marketing…
1. If you’ve got a special promotion coming up, send out a ‘warning’ email before you send the pitch email to tell your readers to look out for your next special email.
Giving a warning ahead of time will spark their interest and just give them a heads up so they know to look out for it.
Pre-selling goes a long way back and it’s still effective today.
2. Sending on a particular day and particular time of day? It’s often said that Mondays are the worst day for mailing out and Tuesdays are the best and the best times are between 11 AM and 2 PM EST.
In my experiences, there is not a huge difference in the day you send out nor the time! I have emailed my list at 12 midnight EST and had similar response to emails I sent around lunch time.
I do avoid emailing on weekends though. For one, most people aren’t at work where the majority of email reading goes on. And two, most people are relaxing and trying to enjoy a quiet weekend so I don’t like to bother them.
3. Have a planned promotion over several days.If you have a promotion where you’re increasing the price after X days or offering a limited bonus, this will create urgency which gets people to move sooner rather than later.
Also, if you add something new to the offer, you have another excuse to send to your list again to tell them about it.
4. Be known for sending good stuff. This goes without saying but if your readers know you for sending awesome stuff, they won’t be able to wait to open your emails. But on the other hand, if you’re not giving them what they like or too much hard selling them crap etc. your readers will soon ignore your emails and unsubscribe.
There is nothing wring with selling to your list. They expect to receive promos for you. Just make sure the offers you send them are in line with their interests and worth their time to check out/purchase.
Email marketing isn’t dead, but you need a little finesse with your email marketing techniques and strategies to get people on your list opening and reading your emails.
In closing, you might want to check out this short 2 minute video I found about a cool little strategy to increase open rates by 50% in 7 days.
This video was made by the guys at Aweber.
For the most reliable, high performance email marketing software, you really can’t go past Aweber. I’ve been using it for the last 3 years and have never had an issue with them.
p.s. What do you think works best for increasing email open rates and CTR?