In early January I received an offer of a video, to which I subscribed. Was I impressed? Great content, all of it exactly what I was looking for. I presumed that this guy was a genius. I soon found out that he’d struck it lucky, and the video had nothing to do with him personally. Then he proceeded to wack me with up to 10 emails per day! I’ve unsubscribed.

Another pet hate. You receive a OTO freebie and subscribe. But the offer comes from Joe Brown, and the freebie, or whatever, comes from “Thank You”, or “Downloads @” or any one of a dozen other email addresses Joe Brown uses. How do you find him again other than to read through hundreds of emails every day? Why can’t the download name match the offer name?

I’ve got a long list of “pet hates”, so I’d better send more later, or I might end up sounding like my pet hate above.

Derek

I personally experienced that a spread of mails between every 5, 7 or 10 days works best. Your 80% / 20 % rule for commercial and free items is perfectly true. To keep my readers interested in my nex mail, I sometimes give them a hint for the next free item they can get. And from my Educational Newsletter the subscribers can get a lot more free content and tutorials. The idea with the video for the first impression is excellent, for sure I will try it out…

Martin Bigler