Less Traffic, More Sales – Getting Traffic That Converts
You may look at the title of this blog post and be a little confused. Is it really possible to make more sales from less traffic?
The answer strangely enough is “yes” in certain circumstances. (I’ll explain in a second).
This may come to you as a surprise because everyone is talking about internet marketing being a “numbers game”.
You’ve probably heard a handful of marketers say that everything is proportional and you just have to ramp it up! i.e. the more traffic you get, the more sales, subscribers, clicks etc you’ll get.
That is somewhat true, but they often forget to leave out one important part of the formula.
And that is that “the quality of the traffic” is important factor in the traffic/conversions equation.
Don’t Dismiss Quality
I decided to write this post after I was asked this question recently by a customer.. “how long will it take to start seeing sales…?”
I answered by telling him that it all depends on how long it takes you to start getting quality traffic.
I continued to explain that “if you could get 100 targeted unique visitors that come fresh from the Google search results, that will be much better than 1000 or even 10,000 hits from a traffic exchange, safelist or ad blaster”.
If numbers where the only thing that mattered when it comes to making sales, then all the spammers with email list of 1 million emails would be the richest people online.
You and I know that is far from the truth. (warning: whatever you do, do NOT send spam! that example is for demonstration purposes only!)
The point is, that you DON’T need a lot of traffic to get sales.
You just need quality traffic. And when you find a way to tap into that quality traffic, THEN you can start ramping it up and multiply your results.
With my niche blog that I’m working on, I only get about 30 uniques a day but I make 2 to 3 sales of a $300 or $400 product a week.
All that traffic is generated through the search engines (Google).
So if you’ve read this far, you might be wondering..
“Where do you get QUALITY traffic?”
I recently listened to an audio course by Sean Mize in which he told the story about his beginnings in internet marketing and his “quest” for traffic. He tried over 25 different types of traffic… everything from PPC to solo ads, to banner ads and ezine ads.
At the end of his experiment, he had tracked all his sales and when he looked at his results, it was clear that most of the sales had come from two sources – JV traffic and article traffic.
JV traffic is when you swap traffic with another marketer via ad swaps, for example, or they promote your product (usually with an affiliate link) and it’s pretty easy to see why this traffic would convert so well. It’s people coming from a recommendation. It’s warm traffic. It’s not cold traffic like you get with advertising with banners or in ezines.
But aren’t you surprised that his other best performing traffic source was article traffic?
Sean explained a little why he thought article traffic converted so well.
Some of the reasons were because when people find your article and read it, they instantly are able to bond and feel a gratitude towards you, because you simply helped them to overcome their problem or shed light on a subject they were trying to learn more about through your article.
But the interesting thing is that 99% of article traffic comes from the search engines. So in fact, article traffic is really search engine traffic.
In fact, article traffic might just be even a notch better quality than organic search engine traffic because for the visitor to actually get to your site, they have to wade through all the other links on the article page and click on your link in your resource box. Definitely a qualified visitor there!
I completely agree with Sean’s findings. He and I both have the theory and the proof to back this up.
If you want to get traffic that converts, these are the three traffic strategies you should pursue:
1. Article Traffic (article marketing)
2. Search engine traffic (Google, SEO)
3. JV traffic (ad swaps, guest blog posts)
Each strategy is equally good in terms of quality in my opinion.
The easiest ones and most reliable methods to go for are the first two (article marketing and SEO) because you can sometimes get a bad batch of traffic from some JV partners. The other two are surefire.
So if you’re wondering how much traffic you need to start making sales, then it isn’t as much as you think – IF you drive quality traffic.
The awesome thing is with the IM game is that you can break things down with simple maths and actually predict your income!
Let’s say you make 1 sale from your first 100 uniques you generate from Google. You can then safely assume that for every 100 visitors you get from that time going forward you’ll make another sale.
And I have noticed that with my own niche blog. I get sales like clockwork. Every 4 to 5 days I get a sale. I was lucky last week and I got 2 sales in 2 days.
How cool is that? See this IM stuff isn’t as hard as you think 😉
To your success,
p.s. Got any questions regarding how to get quality traffic that converts? Pop them down below.