List Maintenance – AWeber How To Remove Dead Leads

Attention list builders! Are you using Aweber (or any other autoresponder) to build a list and paying a monthly fee?

Did you know that Aweber charges you for all the leads they store.. including unsubscribers and inactive leads?

If you aren’t taking notice, your unsubscribers can build up and cost you every month. More marketers are becoming aware of this, but fewer know that inactive or ‘dead’ leads are just as bad as unsubscribers.There is a difference and I’ll show you.

Here’s a quick video I made about how to remove unsubscribers and inactive leads from your aweber lists.

Play Me!

You may be shocked to see how many subscribers are actually inactive*, like I was.. at first.

(* inactive  = no email opens in 4 months (sidenote: Aweber counts an unopen as no open and no clicks – just make sure you’ve been using click tracking. )

But when you look at it, if you’re regularly getting only a 10% open rate, then you’re just removing the 90% who never open your emails.So you’re really not losing anything.

I recommend doing a list clean out regularly – every 3 to 4 months for free subscribers. I’m a little more protective of my customer lists… as I do get a better openct rate when compared to free subscribers .. but I do get the feeling they need regular cleaning out too.

So why do people unsubscribe and stop reading emails?

There are a few reasons…

Mostly, I put it down to the fact that most people just lose interest in whatever it is you’re sending them emails about.

In my case, most of my lists are in the ‘internet marketing’ niche, so there is also the fact that these people get bombarded with ‘make money’ emails everyday they soon get sick of it and go through deleting and sending to ‘spam’.. and once they do that, it’s the spam box from then onwards.

That’s why I tend to like double-optin (confirmed optin) better than single optin – particularly for free offers. (I stick customers on single optin because the systems I use collect their paypal email which is usually a real address and one they check.)

Why I Like Double Opt-In

When someone confirms their email address, they 1) have to find and open the email – usually requiring them to take it out of their spam box., 2) click on the link which shows to me they are an active email reader and clicker.

I admit I was doing single opt-in for about 12 months, after doing double opt-in ever since I got started in 2006, but have now switched back to double optin for the reasons I state above.

There is the never ending debate over single vs. double opt-in but and I see the benefits of both. But the way I understand it is that the leads who confirm their email are better quality.. and because Aweber cleans up the unconfirmed emails after 30 days, I don’t have to worry about dead leads piling up and paying for them.

How about you? Are you for single opt-in? Or double opt-in? Let the debate begin!

Stu Sensei

 

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4 Responses to “List Maintenance – AWeber How To Remove Dead Leads”

  • Tim Arends on January 6, 2013

    Great video. These inactive subscribers cost you $$$ every month and can easily swing you into unprofitability if you’re not making many sales from your list.

  • Debbie Fiskum on November 19, 2012

    Great tutorial, Stu. No sense paying for dead wood. I use single as I’m getting started, but I think once you can be more choosy, dble opt-in gives you a more responsive list.

  • Robert Littlefield on November 19, 2012

    Im thinking when you get a customer it actually costs you something…Thats ok but In my opinion I would like to be of service to help these people in any way I can.If the customer knows that you mean business maybe that will lower the unsubscribes you have in your business

  • Robert Littlefield on November 19, 2012

    I was wondering if like on the net,a customer is hard to come by and really does cost you one way or another. How can you keep this customer for lifew or maybe raise the stakes here to be in your favor a little more! If theres no response from them maybe a guy can email them as a means of concern to see if there ok. Whats a way to try and keep your cust more active with you!

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