Do you have an ebook that you worked hard on and sold like hotcakes at launch, but is now dying a slow painful death?
I did, and I’m going to share a few tips on how I brought life back to it and get the sales going again!
After a great and powerful launch back in 2007, sales and conversions of one of my best selling reports on starting an internet business – Crush Your Job were way down almost to a grinding hault.
The report is choc-full packed with timeless online business building strategies and methods that will never grow old so I wasn’t about to see it die yet.
I think this type of thing happens all the time to ebook publishers – the sales boom when the product is new and then after a few months, (sometimes weeks) sales disappear into thin air almost like a magic trick!
It sucks when that happens…because what about all the hard work that went into creating the product, setting up the site, getting affiliates and then launching it?
If you have an ebook or a product that you think is too good to let die and want to put some spark back into it, like I did with Crush Your Job, here are some of the things you can try that brought it back to life:
Step 1. Freshen Up The Ebook Content
Although Crush Your Job content will be useful for a long time, I (and James Brown the co-author) decided to tidy it up.
There wasn’t much to freshen up, but if your ebook is full of links to other websites, it’s a good idea check to see if the sites are still up.
Also, if you are teaching some kind of “how to” method, make sure it is still relevant and still works!
Step 2. New Website Graphics
The old graphics on Crush Your Job really didn’t do the product justice. They seemed to be fine 2 years ago, but you know how styles of graphics can get old real fast!
If you didn’t know already, people do judge a book by it’s cover…especially if they don’t know you.
Good NEW graphics make it look new and fresh again. I got my mate Dee at minisiteguru.com to make a new set of graphics for a little over $100. Great investment…and the site looks a million bucks!
Step 3. Freshen Up The Sales Letter
My copywriting skills are much sharper now than 2 years ago, so I spent about 30 minutes editing the copy.
The most significant change I made to help conversions was write a new headline. I tested this one against the old one for the first few days of “relaunch” and saw the new headline get 3 times better conversions!
Step 4. Run An Affiliate Contest
In effort to spark the site back up, I invited affiliates to help promote the site with a mini “re-launch” and ran an affiliate contest to reward affiliates.
I wrote up just a simple page with details about the contest. The date it starts, the date it ends, the prizes and then the link to the affiliate sign up page. I also added reminder blurbs on the affiliate tools page about the contest, and contacted affiliates regularly throughout the contest.
I ran it for 5 days and offered $100 to the affiliate who made most sales in the first 72 hours and then another $100 to the most sales referring affiliate over the whole 5 day contest.
Once I got some affiliate on board, I just sat back and watched the sales start back up again!
The Result From My “Crush Your Job” Re-launch Case Study
After the 5 days, I had over 100 new customers with confirmed email addresses, a dozen happy affiliates who got instant commissions (thanks to the RAP script) and a few dollars in my pocket after covering all the costs!
Was it worth it? Definitely!
Sure I didn’t make a fortune out of the re-launch, but it was a heck of a lot easier than creating and launching a new product, plus I was able to save one of the best online business guides from a fiery death and get it in more people’s hands who want help to quit their job and make a living online!
Actually, as I write this, the sales are still coming!
Stu “Sensei” Stirling
ps. What do you think? Doable for your “oldie but a goodie” ebook too?