Q&A: Finding Profitable Niches, Twitter, Beating Google Slaps
Thanks again for all the questions that were submitted.
This week we’ll cover a wide range of topics, so let’s get into them…
1. How do I find a hot profitable niche?
When looking around for a new niche to enter, you might find that it’s either too crowded or not crowded enough.
By this I mean there is either a lot of competition in that niche or the niche is too small it seems unprofitable.
So how do you find the “perfect” niche?
Well for starters, your niche choice should be related to something you’re interested in.
You don’t have to be an expert, but some basic knowledge helps. You don’t need to be super passionate about it, but you must at least be able to ‘get into it’ a little.
I know from experience that when I started a niche blog I had zero interest in, like “water powered cars”, I didn’t have the drive to keep going with it.
That water power car blog made me about 20c in Adsense revenue the whole 1 year I had the domain registered. You can probably guess I didn’t renew it for a second year.
Next, after you look at all the potential niches you are interested in, weed out the ones that are not targeting buyers – and I mean real buyers, desperate buyers.
Hobbies are OK niches e.g. model trains, radio control toys, but they tend to have more dreamers n them than buyers.
When you look at a niche where people are having major problems that need an urgent fix, you are looking at potential gold mines.
Then, when you have got your buyers niche, check out the competition. Chances are that there will be some strong competition.. at first sight.
BUT… don’t let that scare you off.
This is a good sign for one reason.. competition means there is money being made.
If you find a niche you think could be goldmine but find there is no competition, run the other way. No competition means no money.
The reason why you shsouldn’t be scared is because the niche is probably big enough that there are untapped keywords and angles that are open for the taking.
Keyword research will play a big part here to find those cracks where you can slip in for your share of the profits.
Then it’s just a matter of setting up your lead capture page/blog/sales page website(s) and targeting your corner and those low-competition keywords to drive traffic.
You probably won’t see your bank fill up overnight, so don’t chuck it in thinking your niche choice is rubbish.
Stick with it (that’s why you choose a niche you have interest in;). Keep at it getting backlinks, submitting articles, trading links with other bloggers etc.
Your traffic will increase and your sales will increase with it.
With Twitter, do I need to use a separate account for each niche/business?
Yes. “Branding” is a huge key factor to success in business. Your website name, your twitter name, are brands that you want your audience to remember.
So if you have a website about yachting and another about real estate, you’d want to have separate Twitter accounts for each business.
Tools like Tweetdeck let you manage multiple accounts from the one control panel so it’s actually not too hard to do.
How do I beat the latest Google slap?
Seems everyone is talking about the latest Google slap and sharing their 2 cents on the topic. So I will too… 😉
The news is that Google changes their algorithms once again which left screwed up SERPS (search engine results page rankings) for content farm sites like EzineArticles.com, Squidoo.com and auto-blog sites that had duplicate content, weakly linked sites.. blah blah blah…
90% of my traffic does NOT come from Google so this doesn’t affect me directly. But I know many of you have articles submitted to directories and on Squidoo etc.
So here are a few quick tips so you can avoid any future Google’s beat downs…
Think Quality! Quality sites, quality content, quality backlinks.
Basically, all the free, cheap, quick, easy ways to get backlinks and content (e.g. article spinners) are going to affect your quality.
Google’s goal is to provide quality sites to their searchers, so if yours is a low quality site, it’s time to rethink your game plan or you’ll have a hard time making page 1.
One thing I heard lately about building quality backlinks is to get links to pages other than your home page. Spread them out over your site.
Most people just get links to their main domain e.g. http://www.site.com whereas if you’ve got other pages on your site, you should get links to them too.e.g. http://www.site.com/thispage.html
Well, thanks for tuning in to this week’s Q&A post. I hope these lessons can help you move forward for better results.
Think big, talk big, walk big!
To your success,
Stu “Sensei” Stirling
p.s. Remember, if you have any questions that are stopping you from getting to where you want to be in your biz, hit the big red button below and ask away!