Q&A: Squeeze Pages, Social Marketing, Traffic
Here’s the first weekly Q&A post!
Every week from now on, I’ll be answering your questions about Internet marketing and making money online.
So if you have a question you want me to answer too, this is the place to ask it!
Ok, so let’s get on with this week’s answers…
Q1. What is a squeeze page?
A. A squeeze page is also known as a “lead capture page”.
It’s just a very simple web page on your site that has an opt-in form to collect names and emails, and a pitch for your bribe to get your visitors to subscribe.
A squeeze page is the best way to start building a list of prospects.
Make sure you have a good bribe to get them to subscribe to your list and then just send traffic to your squeeze page.
i.e. a free 7 day e-course, a free report or video that reveals some insider secrets, free software, free cheat sheet.. whatever will appeal to your market.
Q2. Does Social marketing work anymore?
A. Hard question. I heard some marketers are abandoning social media. Does that mean it’s dead?
My answer is that it depends on your niche and how you use it.
If you’re in the “bizz opp” and “MMO” niche like me, you’ll notice that FB and Twitter look like a free spam board.
It’s very crowded with “marketers” pitching their ads in there, so it’s pretty hard to stand out.
To make the most of social media, you need to build a loyal following by sharing helpful and interesting content.
If you use FB and want to use it to promote your biz, then make a “page” for it. It’s not the best idea to use your personal profile to post ads to every hour of every day.
Social media is all about sharing cool stuff. Use it to share.. not to pitch.. and people aren’t stupid, they know the difference.
Q3. How do I create new web pages on my website?
A. Well, there are a million types of sites you can create and work with, but the simplest is just a simple HTML web page.There are free HTML editor software apps available that let you create new files and edit them as well. Try Kompozer (it’s free) http://kompozer.net/download.php
Then, after you have created an HTML page, you can upload it to your website host server.
The easiest way to do this is to use and FTP client software app. Try Filezilla (its free too)http://filezilla-project.org/download.php
Q4. I need traffic! How can I get traffic to my site?
A. Again, it depends on your niche and your desired outcome of your website.
The very first thing to do is think about and seek out WHERE your target market are already “hanging out” online.
Are they in forums? On Youtube? On facebook? On other people’s lists? On Google? Reading other guy’s blogs?
Often times, your audience is in more than one place. But once you determine where they are, it makes it easy to go after them.
Beware of buying traffic!
Let me tell you from experience that cheap traffic does practically nothing but make your hit count bigger.
If you want to buy traffic, be prepared to spend a fair chunk of change on it if you want any sort of decent response from it. i.e. PPC, ezine ads, banner ads etc.
Ok, that’s it for this week. I hope this can help you move forward for better results.
Think big, talk big, act big!
To your success,
Stu “Sensei” Stirling
p.s. Remember, if you have any questions that are stopping you from getting to where you want to be in your biz, hit the big red button and ask away!