Squeeze Page Split Test Results Round TWO!

A couple of weeks ago I posted some results of a very surprising split test with my weight loss list building campaign.

After finding the winner of that split test, I decided to run a new split test with the winner of that going against another squeeze page.

Again, two completely different pages, but essentially offering the same thing.

Here are the results of Test 2 for you to check out and analyze!!

THE TEST

The New Skool Squeeze Page (2-Step Optin Form)

Winner of Test 1, Made with 1 Minute Sites

splittestTWOnewskool

VERSUS

Old Skool SIMPLE Squeeze Page

Winner of Test 2, made with a free HTML editor and a stock image!

splittestTWOsimple

 

I used Ad Trackz Gold again to run my split test. I love that tool.

splittest_results_2nd_test

This again surprised me because it was the exact same traffic as I was getting for the first test.

I was running the same ads on the same PPC network.

Another interesting factor is that the winner of this test (SIMPLE old skool page) is NOT mobile optimized whereas the New skool made with 1 Minute Sites is.

I guess for a simple page like this, it still looks reasonably good on a mobile device so it still converted on mobile traffic.

The BIG HEADLINE really stands out no matter which device you use to look at it.

Why am I showing you my results?

I’m not worried if you copy these pages. Heck I don’t even mind if you copy them word for word, but if you do, TEST other versions and keep testing  until you find something that beats these! It probably won’t be very hard. These pages literally took me minutes to create.

I find it fascinating to see the results of split testing and this data is PRICELESS. Marketing is a numbers game so if you can pump up the numbers you’re going to me making more $$$.

Of course there are other immeasurable factors that go into marketing success, but for the most part, get the numbers right and you’ll have success.

Let me know your thoughts, questions and comments below!

You can see the results from the first split test here if you haven’t done so yet.

Stuart Stirling

 

 

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4 Responses to “Squeeze Page Split Test Results Round TWO!”

  • Tom on January 24, 2016

    What PPC traffic did you use?
    No offence but in my opinion 8.50% opt-in rate is not very good if you used PPC.

    • Stu Sensei on July 21, 2016

      It was Bing ads. For the price of the clicks I was happy with the 8.5% opt-in rate. Remember this is very cold traffic and not email traffic going to a squeeze page. Traffic from solo ads or other sites might get a higher opt-ins rate. And also remember that Opt-in rates do not equate to $ in the back-end. Thanks for your comment.

  • Caleb aka Weez on June 12, 2014

    there’s a guy who sold a WSO that recommended the exact type of squeeze page2 for Bing advertising. But what I & I think other readers want to know is that PPC network source?

    • Stuart Stirling on June 12, 2014

      I got that WSO and that is the template that he included. I just changed out the words and image! Bing is a good cheap PPC ad resource for sure. I use it! Maybe next time I can post a test about traffic sources. 🙂

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