FREE! It’s the most powerful word in advertising.
But logically, it doesn’t make sense that you can actually make money giving away free stuff.
To newcomers to internet marketing, this concept may confuse them and lead them to ask the question, “If it’s free, how do you make money?”
To seasoned marketers, we know the power that lies in the “free” marketing concept to make a lot of money, while giving our customers exactly what they want.
Just about everywhere you turn, there is someone offering a free membership, a free report, free advertising, free trial and so on.
But…what happens when the recipient wants to get the free thing?
They sign up!
In other words, they become a lead, a subscriber, a prospect, allowing the marketer to continue contacting them and lead them down the sales funnel.
The free stuff is just the bait – to get them in the door.
Giving away that freebie is NOT the end, it is just the beginning of the relationship between prospect and marketer.
After the freebie seeker has signed up, they’ll be placed in a database to contact in the future.
And in those future contacts, they’ll be shown offers to buy something, upgrade their membership or register their software. Sometimes an offer is made to the prospect right after they sign up!
And that’s where the money is made.
Leads are where it all starts. That’s why list building is so important. And the great thing about having those prospects on a list is that you can contact them over and over.
The thing to remember is that you need to provide value in your free stuff. Because your prospect will think, “Wow! If his free stuff is this good, his paid stuff must be frikkin awesome!”
I’ve got numerous websites where I give away really great info and services away for free…they’re lead collectors for me while they give the recipient what they want.
But, I know you might not have your own website or free offer to get people on your list.
If that’s the case, you can become an affiliate of and promote other websites which have good free offers and upsells which you can make commissions from.
The websites of mine which affiliates have had the most success promoting are
1) www.TurnkeyCashkits.com and
Both of these not only have great free offers you and your referrals will love, but also high-converting back-end offers which you can make money from when you refer a sale.
That is the key to getting this business model to work…
1. An irresistible free front end offer,
2. A high-value upsell,
3. …and if you can throw in an affiliate program
like I have, your websites will take off because they make everyone (your affiliates, your prospects and you) happy. It’s a win-win-win!
To your success,