Q&A: Finding Profitable Niches, Twitter, Beating Google Slaps

Thanks again for all the questions that were submitted.

This week we’ll cover a wide range of topics, so let’s get into them…

1. How do I find a hot profitable niche?

When looking around for a new niche to enter, you might find that it’s either too crowded or not crowded enough.

By this I mean there is either a lot of competition in that niche or the niche is too small it seems unprofitable.

So how do you find the “perfect” niche?

Well for starters, your niche choice should be related to something you’re interested in.

You don’t have to be an expert, but some basic knowledge helps. You don’t need to be super passionate about it, but you must at least be able to ‘get into it’ a little.

I know from experience that when I started a niche blog I had zero interest in, like “water powered cars”, I didn’t have the drive to keep going with it.

That water power car blog made me about 20c in Adsense revenue the whole 1 year I had the domain registered. You can probably guess I didn’t renew it for a second year.

Next, after you look at all the potential niches you are interested in, weed out the ones that are not targeting buyers – and I mean real buyers, desperate buyers.

Hobbies are OK niches e.g. model trains, radio control toys, but they tend to have more dreamers n them than buyers.

When you look at a niche where people are having major problems that need an urgent fix, you are looking at potential gold mines.

Then, when you have got your buyers niche, check out the competition. Chances are that there will be some strong competition.. at first sight.

BUT… don’t let that scare you off.

This is a good sign for one reason.. competition means there is money being made.

If you find a niche you think could be goldmine but find there is no competition, run the other way. No competition means no money.

The reason why you shsouldn’t be scared is because the niche is probably big enough that there are untapped keywords and angles that are open for the taking.

Keyword research will play a big part here to find those cracks where you can slip in for your share of the profits.

Then it’s just a matter of setting up your lead capture page/blog/sales page website(s) and targeting your corner and those low-competition keywords to drive traffic.

You probably won’t see your bank fill up overnight, so don’t chuck it in thinking your niche choice is rubbish.

Stick with it (that’s why you choose a niche you have interest in;). Keep at it getting backlinks, submitting articles, trading links with other bloggers etc.

Your traffic will increase and your sales will increase with it.

With Twitter, do I need to use a separate account for each niche/business?

Yes. “Branding” is a huge key factor to success in business. Your website name, your twitter name, are brands that you want your audience to remember.

So if you have a website about yachting and another about real estate, you’d want to have separate Twitter accounts for each business.

Tools like Tweetdeck let you manage multiple accounts from the one control panel so it’s actually not too hard to do.

How do I beat the latest Google slap?

Seems everyone is talking about the latest Google slap and sharing their 2 cents on the topic. So I will too… πŸ˜‰

The news is that Google changes their algorithms once again which left screwed up SERPS (search engine results page rankings) for content farm sites like EzineArticles.com, Squidoo.com and auto-blog sites that had duplicate content, weakly linked sites.. blah blah blah…

90% of my traffic does NOT come from Google so this doesn’t affect me directly. But I know many of you have articles submitted to directories and on Squidoo etc.

So here are a few quick tips so you can avoid any future Google’s beat downs…

Think Quality! Quality sites, quality content, quality backlinks.

Basically, all the free, cheap, quick, easy ways to get backlinks and content (e.g. article spinners) are going to affect your quality.

Google’s goal is to provide quality sites to their searchers, so if yours is a low quality site, it’s time to rethink your game plan or you’ll have a hard time making page 1.

One thing I heard lately about building quality backlinks is to get links to pages other than your home page. Spread them out over your site.

Most people just get links to their main domain e.g. http://www.site.com whereas if you’ve got other pages on your site, you should get links to them too.e.g. http://www.site.com/thispage.html

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Well, thanks for tuning in to this week’s Q&A post. I hope these lessons can help you move forward for better results.

Think big, talk big, walk big!

To your success,
Stu β€œSensei” Stirling

p.s. Remember, if you have any questions that are stopping you from getting to where you want to be in your biz, hit the big red button below and ask away!

3 Social Marketing Tips for Internet Marketers

i love to shareAs internet marketers, we are constantly looking for ways to increase our website traffic but we should also be striving to increase our following….which will increase our traffic in the long run anyway πŸ™‚

The most successful marketers have a following, a crowd of raving fans who drop everything to hear what they have to say and buy anything they recommend.

Social marketing comes plays a massive role in building a loyal following and a reputation. The ability to make friends and share content with ease in real time lets people see what kind of people we really are.

My favorites are Facebook and Twitter – feel free to add me as your friend and follow me. Youtube is great too but I don’t have too many videos to share at the moment. That’s something I want to work on in the near future.

Using social media like Facebook is a great tool to build a good reputation if you do it right, but you can damage your reputation if you aren’t careful and abuse the power of being able to “share” content and links at any time to a crowd of potential customers.

Here are a few basic rules to follow when using social marketing to build your following and NOT piss people off.

1. Be human….not a spammy robot. You probably want to make money fast and posting heartless ad after ad seems like the logical way, but it is not the way to reach people. People can see straight through ads and will shun you instantly. Instead, show people that you are real.

2. Use it to build your brand.
Like my previous post where I talked about using a personal blog to brand you or your company, your social profiles are branding tools too. If you’re always posting junk you will quickly become known as someone who posts junk…and soon no one will bother to look at your stuff. How you act and what you post reflects you and your brand, so use social media to strengthen it.

3. 90% fun, 10% business. The whole idea with social media IMO is to have fun….even if we are using it for our business. It’s there so we can share what we are doing and see what others are doing in real life. The reality is that no one wants to see ALL ads..they want to see what we are doing with our life. You’ll attract many more eyeballs to a picture of your microwave dinner than to a spammy link.

I think a good ratio is 90/10. So for 9 times out of 10, upload photos, post related quotes, (clean…unless you can afford to post dirty) jokes, popular news trends, helpful selfless info and the BIGGEST one, make conversation with others. Sure throw in a link to a product or your website here and there, but keep them moderate.

Like this post? Leave a comment below! Or share any more tips you have about how to use social marketing for internet business.

Cheers,
Stuart Stirling

3 Reasons Why Every Marketer Needs A Blog

working on my new blog

If you’re trying to make money online, do you have a blog? If not, I recommend you pull your finger out and get one.

There are so many benefits and ways to make money with blogs that I could create a whole course about it (many already have).

Whether you’re promoting yourself and your own products or promoting other people’s products, you can’t go past a blog as a promotion tool.

Here are a few big benefits of having a blog and how you should use a blog to become more successful online.

1. A Blog Brands YOU. One of the biggest mistakes I see many marketers make is that they don’t brand themselves. People don’t trust a faceless website. People want to buy from a real person…someone they trust.

Blogs can be used for branding of a product too but they are great for branding YOU, a real person, because of the way blogs can be updated with articles, photos….and the way other people can interact on blogs gives them a more personal touch than a static HTML website.

2. Blogs are Quick & Easy to use. You don’t want to be making files and uploading them to your website every time you want to add some info..that takes too long! Blogs make it quick and easy to publish new content to the web. You just type and hit the publish button.

I love WordPress blogs and they are have become so advanced with all the plugins etc. but I’m amazed at how they are still so user friendly! You don’t need to be a computer geek to use a blog.

3. Blogs get Traffic! We all know that website traffic is the fuel that keeps our businesses running, and blogs are great traffic magnets! Google loves blogs and so do real people.

Blogs can be optimized for both the search engines to get free search engine traffic and for real people so they can keep coming back (and also to get them to click to other sites hint: affiliate links).]

Ok, I could go on and on but I’ll cut it there as I think these are the top 3 reasons why marketers need a blog.

If you can think of any more reasons that should be on this list, please leave them below in your comment. I’d love to hear your input.

Cheers,
Stuart “blogger” Stirling