The majority of my online income comes from selling my own and other people’s information products such as “how-to” ebooks and video courses.
If you’re selling “how-to” info-products or want to get started in this business, this post will help you succeed faster. These are things that I’ve learned over the last 5 years of selling info-products online.
1) Choose a “Desperate” Niche
What makes a desperate niche? Simply put, it’s a niche group of people who are desperate to find a solution to their problem urgently.
Most buyers choose to buy something through their EMOTIONS. There are people who buy on impulse and a few who buy something based on a logical decision.
But the best buyers you can be sure are going to NEED your product are ones who have a problem with emotional feelings involved that needs an urgent fix.
That’s why niches in health, money and relationships are so huge and lucrative.
An info-product based on a hobby can be good too.
Take the niche of “Golf” for example. People who play golf want to improve so they can impress their peers and clients so they can make business deals with them. There is somewhat an emotional background to wanting to improve at golf.
This is a bit of a bonus section, but a lot of info-preneurs fail when going after a “hobby niche” because they make a product based on what they themselves are INTERESTED in rather than what the market wants and is looking for.
You’ve got to know if there is a market who is hungry for your product otherwise it won’t be profitable for you.. it will be nothing more than a learning experience.
If you want to make money with your eBook or other Information Product, then you must choose a niche that is loaded with buyers who are EMOTIONAL about their need for your product. This makes it so much easier for your job as a marketer.
2) Laser-In On Your Niche
Another reason why some eBooks and Information products fail is because the creator was trying to hit everyone. Very rarely do “one size fits all” solutions work.
When a customer goes out searching for an answer, they are looking for a specific answer and they will buy something that checks all their boxes.
Let’s say a woman wants to lose 20 pounds and get in shape for her wedding in 3 months. She wouldn’t be really interested in a “general dieting” ebook.
She wants a book called “The Bride’s Guide To Losing Weight: How To Lose 20 Pounds In 90 Days Or Less.”
Sure the search volume on Google for “dieting ebook” might be massive compared to “how to lose weight before a wedding” but if your product is targeted specifically to that keyword string, the prospect is going to be several times more prone to buying.
And like Seth Godin said- “Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what?”
3) Give People A Taste Of Your Product For Free
In recent years, the internet has become polluted with flimsy info products with little to no value (simply because it’s so easy to sell or distribute ebooks online) that customers are becoming more aware of scams and thinking twice before they hand over their money.
That, and the increase of competition means that your customers have more options.
How can you cut through that noise and make that person buy from you an no-one else?
The best way is to give them something of value first. Give them a sample of how good your product is.
It could be a few chapters of your ebook or a special additional report or video that informs but also pre-sells your main product.
But don’t make the mistake of putting together any old junk just because it’s a “freebie” – give them a taste of your BEST STUFF.
When your prospective customer comes to your website and gets something that’s very, VERY valuable from you for free, it shows them y
1) You really know what you’re talking about.
2) You are a cool guy (or girl) for giving it away free
This works great for you because you build an instant relationship with your prospect and show them you’re an expert which makes them much more likely to buy your product(s) in the future.
So give your prospects a taste of your BEST stuff for free – just make sure you get their email address so you can continue to follow up with them and help them place their order.
When they you get them on your list, you can promote not only your product to them, but also any other related products as an affiliate. This is the power of list building.
To your success,