Perfectionism Kills Productivity

I was chatting with a customer a while back
and he was telling me about two info-products
he’s been working on for around 6 months.

He still he isn’t ready to release them and show
them to the world yet because they’re not perfect.

I said, “They’ll never be perfect, so don’t wait.
Just get them out there.”

All this time that he’s hiding his products is
just wasting time.

It’s time that he could be making sales and building a customer
list who he could ask for feedback on the product.

The customer would be perfectly happy with the products
as they are but could offer advice or ideas for improvements.

Don’t waste time trying to make things perfect.

If you’re waiting for things to be perfect, you’ll
be waiting a long time. Too long.

One of my favorite slogans is “Money Loves Speed”.

Fast decisions and fast implementation is when you can
create great income.

I’m a copywriter also, and to me a sales letter is never
perfect but I get it to a stage that I’m happy with
and then send it off to my client for review and
see what comes back. Even the final draft is
never quite perfect. But it looks ‘good enough’
and works ‘well enough’ so I and my client are happy.

You could apply the same method with your thinking.

Don’t worry if you don’t know how to do everything
perfectly before you start. You don’t need to have
the perfect ‘plan’ before you start taking action.

You’ve got to find that ‘middle ground’ where
you can say ‘It’s good enough’ and then just
go for it.

The worst thing you can do it be like my customer
above with his products – nothing. His products are
complete but they and he are standing still.

If you’re not moving up, you’re moving down.

Start doing something, anything – to get you
moving up and one step closer to finishing your project
or releasing your project. Maybe there is just one
little thing that is holding you back. A technical
issue or something else. Fix it somehow, and get it
out the door..

Start moving to get momentum going.

Keep the momentum going by doing a little everyday,
even if it’s not the absolutely perfect thing to be doing.

Eventually, you’ll automatically get better
at choosing the best things to do to achieve your goals.

If it keeps you moving forward it’s good enough.

Stuart Stirling

 

How To Get What You Want In 2014

Happy New Year!

There are a ton of things I want to write and tell you about but I don’t have the time to write a long article for each of the topics so I’m just going to spray them all down here and hope you can make sense of it all.

Here is a list of some “random thoughts” that you may be able to take on board as you’re heading into 2014, with the one aim of basically ‘getting what you want’.

These are actually pieces of advice I’m giving to myself. Some are practical, others are psychological mindsets, but I think you’ll enjoy reading them and I’m sure some will help you.

1. Be yourself – Don’t compare to others. Compare yourself to you.

Don’t try to be better than the next guy and don’t ask ‘Why am I not as successful as that guy?’

Just try to be better than you were yesterday.

7InsightsEveryone’s story and background is different – you don’t know their full story so comparing yourself to others does nothing positive –  even when done the other way around (ie. saying or thinking “I’m better than that guy”) When you find yourself comparing to others, replace those thoughts with, “what am I working on to be a better me?” then get back to work on it!

I’ll admit that it’s hard to avoid seeing ‘other people’s success’ when it’s blasted in our face 24/7. 

It’s everywhere online. Facebook, emails, sales letters, blogs..

One of my pet peeves is seeing posts on Facebook that are big “Look at me! I’m making money!” when they put up screenshots of their commissions or some other ‘awesome’ result.

And what’s funny is that these guys are trying to say they’re in the business of “helping others succeed”. To me, posting that kind of stuff is a big “F%$# you!” and doesn’t genuinely help others. 

What I’d much rather see people, and I try to do this too, is post content that actually provides information and educates people.

Sure if you show us a method that you used and it got you ‘these awesome results’ great, share away.

When I see some clown showing off on Facebook or in emails or whatever.. and I recommend you do this too, is “Unfollow” them on Facebook, unsubscribe from their email newsletter and make a decision not to be like them.

If you want to get people’s attention and not be a douchebag about it – create and/or share valuable content. 

2. Really think about the direction you’re taking and think about ‘positioning’ yourself in your marketplace.

This will help you from wasting a lot of time screwing around and spinning your wheels.

Having a clear direction is essential.

Think about what you want. Really think and make a firm decision that ‘this is what I want’.

If you’re just umming and arring, saying “umm.. yeah I guess this would be nice to do/have” then you’ll never ever ever get what you want.

The universe/life/God whatever you believe, doesn’t work like that – it doesn’t give abundantly to “hopeful wishers”.

You’ve got to be relentless about going after what you want.

If you don’t know what you want, NOW is the best time to start thinking and deciding on it. It’s the beginning of the new year so do it now while it’s the season to do it.

3. Strive to be a leader in your industry. Room is running out for ‘mediocre’ business owners.

I truly believe and am starting to see there is “plenty of room at the top”.

It might mean you stretch the boundaries of what’s considered ‘the norm’ in your business – and you might piss off people on your way of doing it differently.

But the payoffs will be worth it.

Dare to be bold.

4. Master your craft. This goes hand in hand with being a leader. You can’t really lead when you’re not excelling in your field of work.

If you’re in design or anything to do with visual aesthetics, be on the cutting edge of design.

I’m sick of all my websites looking like they were made in 2006. So one thing I’m planning to do is update my sites to look fresh.

Speaking of websites, I’m actually massively changing my focus of my core business in the new year. Which means that I’ll be shutting down a lot of my sites. So I’ll actually only have a ‘few’ that I’ll need to update.

Mastering your craft also means learning how to use your PC, how to type properly, how to use your software better, keeping on top of new advancements and trends in the marketplace, how to ‘talk’, how to ‘sell’.. and the list goes on and on.

Stay alert and ‘in the loop’. Follow someone who always is one step ahead of the rest in your field.

5. Know your ideal customer. 

There is this guy on Facebook.. not mentioning any names.. but he is pushing an MLM and he tags dozens of people in his screen shots thinking he’ll get them ‘in’ with his hype and B.S.

The guy is a douche.

A couple of times he’s tagged me in his images so I get a notification and keep getting notifications whenever someone posts a comment.

So I’m seeing all these comments from broke, desperate people telling him they’re broke and desperate and they can’t join because they have no money.

The hilarious thing is, he’s telling them “Don’t worry! if you don’t have any money, you came to the right person…. this is the exact opportunity for you” 

WFT? LOL

To me this guys’ “ideal customers” are broke losers! Good luck to him!

Success in business is about YOU choosing your customers and clients. Not the other way around like the majority of marketers do it.

Once you know the type of customers and clients you want, (hopefully they aren’t broke) you can attract that type of person with your ad copy, your offers, sales funnels etc.

So it goes a lot deeper than just ‘choosing a niche’. You need to be choosing your customers/clients inside that niche too.

6. Surround yourself with like-minded people – or people you want to be like. 

It’s been quoted a million times.

“You are the average of the five people you spend the most time with.” – Jim Rohn

I love Jim Rohn. He was a man brimming with wisdom.

This video is where my ‘inspiration’ for this blog post title came from.

Spend more time online building your network online. Choose the people you want to learn from and ‘hang out’ with carefully.

There are worthwhile online forums and Facebook groups, skype groups, but within those groups, try to find people you can build a real solid relationship with. Become more than just an online ‘acquaintance’ with them.

It’s these relationships that will feed you, stretch you, boost you up when you’re lagging…. and to have a laugh with which makes working online fun.

7. Work out “What Success is for you”.

Is success for you a certain dollar figure? Or is it to live a balanced life – balanced between work, family, fun?

For me this year I’m planning to focus on the latter. For the last 7 or so years since I’ve been online, I’ve been pretty much solely focussed on the monthly figures as my way of gauging ‘my success’.

Maybe it’s because I’ve now got two kids or that I’m living comfortably without any major financial stresses  – but since the last half of 2013, my idea of ‘success’ has shifted from ‘hustling to make as much money as possible’ to ‘living a balanced life’.

Just today I found this blog post written by an online entrepreneur who has had the same shift as me. It kind of inspired me to write this post. I’m not saying you shouldn’t work your tail off to make as much money as possible, but work out what makes you happy.

For me, this year, I want to spend more time enjoying life.

Yes I’m going to work hard (actually I want to work smarter this year by delegating work and working in different areas of business that will pay me more for my time), but I’m going to do things I’ve been wishing I was doing the past few years.

Things like playing basketball with my friends, getting a fast car and hooning like a true Aussie, picking up a guitar or 2 and jamming away to some heavy rock tunes, studying the masters more and developing my talents.

This will require some ninja time management but that’s another thing I’m going to be working on this year.

Hope you got some valuable insights out of this post. And if you care to share any other points you’ll be working on this year, please write them below!

To a happy and prosperous 2014!

Stuart Stirling

 

How To Build a Better List In 2013

Happy new year! I‘m a little late in posting this as a New year’s post.. as usual.. it takes me a few days to get back into the groove of working after the festive season.

I hope you had a good time off and are raring to get back into the working habit! As for me I was excited to get back into the full swing because I’ve been thinking a lot about the changes I need to make to my business to make it better.

This year I really will be focusing on 2 things mainly..

They are…

1) Getting more order buttons online (launching more products and more services)

The more order buttons, the more chance of a sale – don’t you agree? Of course traffic plays a role in that too, but it’s easy to get traffic.

What I really want is to build a better list.. a list of buyers.

Buy stu a Latte

 

(the button does actually work… try it out! 😉

It really isn’t the size of the list that matters.

I know how to grow a list… I can grow a BIG list very quickly if I want to but it won’t necessarily be a great list.. I don’t want a list full of freebie seekers and tire kickers.

Some of them become buyers but  I’d much prefer a list of people eager to get what I’ve got and to spend money.

So a big change for me is to build up my customer lists and engage with them on a more personal level so I can get them results. After all, what’s good for them is good for me too.

2) Producing higher quality products

I want to move my focus away from releasing cheap $7 products as much as possible.

Sure they have there place (as good lead generators) and I’m definitely going to use them as part of my sales funnel, but I’ve been spending too much time focusing around them.

I and going to be working on producing and offering higher priced, higher quality products and services.

I have no qualms about charging higher prices either… as I see it as a win-win. I earn more money which is a given, and my customers are more likely to get results because they attach a higher value to the product which gives them a feeling of obligation to actually use it to try to recoup the investment they’ve made. No one likes to waste money, especially a big sum, so when we pay a lot for something, we want to bloody well make sure we use it!

And I have set a goal that I’m positive I’ll accomplish by the end of 2013. I’ll actually most likely achieve it well before the end of the year. It’s an income goal and if I just follow the 2 steps I’ve outlined above I’m sure I’ll make it easy!

I encourage you to look at your business too and see where you need to make changes to reach your goal. It doesn’t have to be a financial earnings goal, but I think they are great ones to have. It’s measurable and a plan of action can be created with some simple mathematics.

Looking forward to this year and what it brings! Hoping you’ll stick along for the ride.

To a super successful 2013!

Stuart Stirling

p.s. Do you already know what changes you need or want to make in your business? Leave them below in the comments. I’d love to hear them.