Are You Getting Subscribers But Not Making Sales?

Does this scenario seem familiar to you?

You start list building because you’ve heard that’s ‘where the money is’ so you get a squeeze page set up….

…then you and go out and buy ads; solo ads or PPC or banner ads and paying a premium price to build your subscriber base..

BUT, you are not seeing sales right away.. Darn.

Maybe you’ve got an OTO and a downsell and ads on your thank you page but the new subscribers just don’t seem interested in buying anything.

Perhaps you suck through a few sales but it doesn’t cover the cost of the ad you bought.

So does this mean you’re losing money? To the new comer to list building, yes. It looks like you’re paying for subscribers that don’t buy.

It might scare you and make you think you’re throwing away money, but don’t fear.

Because the profits you will earn from your list are in the ‘back-end’.

What do I mean ‘back-end’?

I mean, the “follow up”.

The money isn’t really in the list, it’s in the follow-up.

You might or might not have heard it takes, on average, 7 points of contact before people will buy.

So in simple terms, it could mean that your subscribers won’t buy from you until they’ve received 7 emails from you.

Another thing to think about is the price of the ‘back end’ products you’re selling them.

If you’re paying $2 or $3 per subscriber, it will be hard to make a decent profit with $27 offers in your “back end”.

It’s ok when your list is big. Those $27 sales can add up, but even so, to really come out in front, you need to be selling a few mid to high range products.

By all means have a $27 product, but then also have a $500 product and a $5,000 product.. and products in between and even higher.

You might sell “bugger-all” of the $5,000 product.

But what if you only sold 1 a month?

Do you think that would instantly re-coup your ad spend for that month and give you some to leverage for the next month?

Do you think then you’d mind spending $3 or even $10 on a subscriber if you knew that you’d be able to sell a $5000 product that month?

Marketing amazes me that it can all be stripped down to mathematics.

Even though I suck at Maths, I know that having a high-ticket item in your funnel or follow-up will quickly put you in a positive ROI.

The moral of the story:

Create a good follow-up sequence and have a big Back-End and you’ll be right ass rain. 😉

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Are you promoting a big-ticket item in your back-end?

stustirling2013-100pixTell me about it and what you think in the comments below.

Stuart Stirling

Top Website Traffic Tips Interview with Dave Whitworth

I interviewed buddy and fellow internet marketer Dave Whitworth earlier this week and recorded about 30 minutes of good solid content on website traffic generation, niche selection and conversions.

Here are a few things you’ll discover on the audio interview….

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  • How Dave got started online and the problems he faced getting started
  • The good move he made that helped him get on the right track to running a business right
  • Why so many people fail to get traffic
  • The best traffic methods to use if your time is limited
  • How Dave used to get 5000 visitors per week to his niche website

Listen to the Interview here on this page….

Download the MP3 here (65mb)

(Right click and save to disk)

I highly recommend you head over and grab free memberships at Dave’s Traffics-cool.com and ViralReportProfits.com websites.

He’s always providing top quality materials and looking after his members’ needs.

You will be looked after as a member of Dave’s websites.

Stuart StirlingTo your success!

Stu Stirling

p.s. Do you have any questions about traffic generation.. or about anything we discussed on the interview? Leave your questions in the comments below.

How To Start Building A List (Or Build Your List Faster)

Welcome to today’s lesson! I’m going to give you a simple step by step process on How to build a list from scratch or build your list faster if you’ve already started.

First let me ask the question – are you building a list?

Why You Should Be Building a List

If you’re just new to online marketing, you may not know about list building yet, so here is why you need to be building a list…

1. It’s free advertising for life – once you have people on your list, you can email them any time and get them to any website you want.

2. It lets you make MOOLAH on AUTO-PILOT! Yes, automation is a beautiful thing! When you use an Autoresponder, such as Aweber to build yourself a list of subscribers, you can set emails to go out automatically at timed intervals which you can set. You can have anything in these emails.. (hint: have a link to a product) so this way you can really be marketing and pulling in sales from your subscribers while sitting on a beach in the Bahamas.

So if those two thing alone don’t sell you on the need to be list building, then I don’t know what will!

How You Can Start : A 4 Step Process

The next part of my lesson today is how you can start to build a list… or build your list bigger if you already have one..

The first step to getting started building a list is…

1. Choose a niche market – if you already have a niche, great! Skip to the next point.

If you don’t know which niche to enter, choose one that you’re interested in and you know that people are spending money in. I don’t recommend getting into a niche that you have no interest in and little knowledge about.

2. Create something of value to give away – and this is critical to your list building success! Find out what your niche market wants.. and create a free product (PDF, Video, Audio etc) that helps to provide that. In most cases, your product should be an answer to a problem they are having.

3. Set up a squeeze page – This is a simple web page which is designed solely to sell your free product by asking for people’s email addresses. To collect their names and email addresses, you need an autoresponder such as aweber.fullscreen

And to create a Squeeze page, you can get templates or you can use a tool like WP Optins which works with WordPress and allows you to create amazing squeeze pages without knowing anything about HTML or FTP.. so it’s perfect for newbies or busy marketers.

4. Send Targeted Visitors to your squeeze page. Or in other words – TRAFFIC! This is where many new marketers fall over, but I’ll share ONE strategy you can use to get the right people seeing your squeeze page fast!

The method is solo ads. A solo ad is similar to an ezine (email newsletter) ad.. but in a solo ad, your ad is the main focus in that email. There are no other advertisers in that solo ad that you purchase.

So you may have guessed, solo ads are not free. You have to pay for solo ads, but you can usually choose an ad that will suit ANY budget. Even for as low as $5!

Solo ads are up there as one of my favorite traffic sources.. because you can get high quality traffic, instantly!

You just need to go out and find vendors selling solo ads. You can use Google.. search for “your niche solo ads”. I’m sure if you’re in a popular niche you’ll be find a few listed.

Happy list building!

Stuart Stirling

p.s. If you struggle with squeeze page creation, I recommend you checkout WP Optins 2.0 plugin for WordPress. This tool removes the learning curve and makes it easy to create awesome looking squeeze pages in minutes.

p.p.s. Do you have any questions about list building? Pop them in the comments section below and I’ll be glad to answer them for you!

My Aweber Bonus – Killer List Building Package

I’ve been using AWeber almost exclusively for the past 6 years and I have found it to be the #1 autoresponder on the market. After using then since 2007, I’m 110% happy with the service at Aweber. They’re reliable, easy to use and deliver the emails – which is why I can highly recommend it to you!

I remember when I first went to sign up with Aweber I thought it was a pretty big commitment.. and maybe you’re on the fence about joining up with Aweber… Maybe you’ve thinking, ‘Do I really need Aweber?’

The thing is, if you’re serious about running an online business and willing to commit to your business long-term, you need a quality, professional Autoresponder.

Just take a look around… all the top money earners online have a  list. There really is no other way to make big money consistently… and be growing your income, without a list.

So to take away the doubt and questions about joining Aweber, and help you with your list building activities, I’m going to give you my bonus – which is a membership that gives you access to 2 ready-to-go list building campaigns every month. You’ll never need to worry about ‘what am I going to give away to build a list?’ Because with my bonus, you can quickly set up these campaign which are done for you.

Watch This Video To See My Bonus…

Here are the links you’ll need:

1. My Aweber affiliate link  <- Sign up through this link!

(disclosure – yes, I will earn a commission when you sign up to aweber through my affiliate link)

2. My Support desk – Open a new ticket here and include your transaction details, and I’ll send you the sign up link for Automated List Profits!

This is a real $27/mth or $97/yr bonus. With these tools combined, you’ll be able to start building a list, which is where the money really is online.

If you have any questions or have a comment, contact me or leave a message in the comments section below.

To your success!

Stu Sensei

 

How To Build a Better List In 2013

Happy new year! I‘m a little late in posting this as a New year’s post.. as usual.. it takes me a few days to get back into the groove of working after the festive season.

I hope you had a good time off and are raring to get back into the working habit! As for me I was excited to get back into the full swing because I’ve been thinking a lot about the changes I need to make to my business to make it better.

This year I really will be focusing on 2 things mainly..

They are…

1) Getting more order buttons online (launching more products and more services)

The more order buttons, the more chance of a sale – don’t you agree? Of course traffic plays a role in that too, but it’s easy to get traffic.

What I really want is to build a better list.. a list of buyers.

Buy stu a Latte

 

(the button does actually work… try it out! 😉

It really isn’t the size of the list that matters.

I know how to grow a list… I can grow a BIG list very quickly if I want to but it won’t necessarily be a great list.. I don’t want a list full of freebie seekers and tire kickers.

Some of them become buyers but  I’d much prefer a list of people eager to get what I’ve got and to spend money.

So a big change for me is to build up my customer lists and engage with them on a more personal level so I can get them results. After all, what’s good for them is good for me too.

2) Producing higher quality products

I want to move my focus away from releasing cheap $7 products as much as possible.

Sure they have there place (as good lead generators) and I’m definitely going to use them as part of my sales funnel, but I’ve been spending too much time focusing around them.

I and going to be working on producing and offering higher priced, higher quality products and services.

I have no qualms about charging higher prices either… as I see it as a win-win. I earn more money which is a given, and my customers are more likely to get results because they attach a higher value to the product which gives them a feeling of obligation to actually use it to try to recoup the investment they’ve made. No one likes to waste money, especially a big sum, so when we pay a lot for something, we want to bloody well make sure we use it!

And I have set a goal that I’m positive I’ll accomplish by the end of 2013. I’ll actually most likely achieve it well before the end of the year. It’s an income goal and if I just follow the 2 steps I’ve outlined above I’m sure I’ll make it easy!

I encourage you to look at your business too and see where you need to make changes to reach your goal. It doesn’t have to be a financial earnings goal, but I think they are great ones to have. It’s measurable and a plan of action can be created with some simple mathematics.

Looking forward to this year and what it brings! Hoping you’ll stick along for the ride.

To a super successful 2013!

Stuart Stirling

p.s. Do you already know what changes you need or want to make in your business? Leave them below in the comments. I’d love to hear them.

List Maintenance – AWeber How To Remove Dead Leads

Attention list builders! Are you using Aweber (or any other autoresponder) to build a list and paying a monthly fee?

Did you know that Aweber charges you for all the leads they store.. including unsubscribers and inactive leads?

If you aren’t taking notice, your unsubscribers can build up and cost you every month. More marketers are becoming aware of this, but fewer know that inactive or ‘dead’ leads are just as bad as unsubscribers.There is a difference and I’ll show you.

Here’s a quick video I made about how to remove unsubscribers and inactive leads from your aweber lists.

Play Me!

You may be shocked to see how many subscribers are actually inactive*, like I was.. at first.

(* inactive  = no email opens in 4 months (sidenote: Aweber counts an unopen as no open and no clicks – just make sure you’ve been using click tracking. )

But when you look at it, if you’re regularly getting only a 10% open rate, then you’re just removing the 90% who never open your emails.So you’re really not losing anything.

I recommend doing a list clean out regularly – every 3 to 4 months for free subscribers. I’m a little more protective of my customer lists… as I do get a better openct rate when compared to free subscribers .. but I do get the feeling they need regular cleaning out too.

So why do people unsubscribe and stop reading emails?

There are a few reasons…

Mostly, I put it down to the fact that most people just lose interest in whatever it is you’re sending them emails about.

In my case, most of my lists are in the ‘internet marketing’ niche, so there is also the fact that these people get bombarded with ‘make money’ emails everyday they soon get sick of it and go through deleting and sending to ‘spam’.. and once they do that, it’s the spam box from then onwards.

That’s why I tend to like double-optin (confirmed optin) better than single optin – particularly for free offers. (I stick customers on single optin because the systems I use collect their paypal email which is usually a real address and one they check.)

Why I Like Double Opt-In

When someone confirms their email address, they 1) have to find and open the email – usually requiring them to take it out of their spam box., 2) click on the link which shows to me they are an active email reader and clicker.

I admit I was doing single opt-in for about 12 months, after doing double opt-in ever since I got started in 2006, but have now switched back to double optin for the reasons I state above.

There is the never ending debate over single vs. double opt-in but and I see the benefits of both. But the way I understand it is that the leads who confirm their email are better quality.. and because Aweber cleans up the unconfirmed emails after 30 days, I don’t have to worry about dead leads piling up and paying for them.

How about you? Are you for single opt-in? Or double opt-in? Let the debate begin!

Stu Sensei

 

TurnkeyCashkits.com 10,000 Members! Win A Free Cash Kit

In 2008 I registered the domain name turnkeycashkits.com and created a membership site where people could download list building/affiliate marketing pre-sell kits for free.

Just this week we welcomed the 10,000th member! Currently there are 10,020 registered members in the site.

This is a massive milestone for me as it’s the first membership site I’ve owned to reach 10,000 members.

So to celebrate, I want to run a little competition.

Here’s What You Can Win!

For 3 lucky members…

  1. I’ll set up 1 cash kit of your choice on your website* for free… (real world $30 value)
  2. Give you a free copy of my Easy Squeeze Page Traffic videos course… (currently selling for $17)
  3. One 15 minute one-on-one List building strategy session via Skype with me… (priceless?)

Sound good? This should get you on the fast track to building your list because after all, the money is in the list.

Here’s how to enter…

  1. Write me an honest testimonial about Turnkey Cash Kits (or even better, do a video.. 😉 and post it in the comments section below.
  2. Like this post on Facebook or Re-Tweet it on Twitter.com

That’s it. Pretty simple.. but you know, I realized that even though I’ve got 10,000 members, I’ve only got a few very short testimonials on the sales page.

I’ll choose the best 3 testimonials as the winners and get in touch with you if you’re one of them.

For everyone else, I’d still love to use your testimonials on the sales page with your website URL and photo so in that way you still win some free exposure.

If you’re not a member yet, go and sign up for free and check it out so you can write an honest testimonial, but if you’re already a member you should know how great the cash kits are.

Thanks a lot and I’m looking forward to reading your testimonials.

Stu “Sensei” Stirling

p.s. I’ll announce the winners August 1st so you have until July 31st midnight (just under a week) to enter. Good luck and thanks again!

* you’ll need your own domain name, web hosting and autoresponder in order to qualify for my set up prize. If you don’t have them yet, I recommend Aweber autoresponders, Host gator hosting and Godaddy for domains.