Surprising Results! Results From My Squeeze Page Split Test

For the past year, I was running an ugly old skool squeeze page my Weight loss site.

Ugly graphics, the works. You can see it below.

I recently decided to fire back up some traffic to my weight loss squeeze pages because I want to focus on building my list bigger in that niche again.

Everyone Loves Split Testing!

Seeing how split testing is “all the rage” right now (it has been forever actually) I pulled my finger out and created a nice, sleek new skool squeeze page using 1 minute sites to run against my old template.

The whole purpose of split testing is to find the better converting page. In this case, I wanted to find the best converting squeeze page so I would get the most subscribers from my advertising (traffic) dollars.

Here’s a preview of the two pages I split tested.

New skool template is on the top. I used 1 minute sites to create it in literally a couple of minutes. It’s one of those flashy 2-step optin pages when the user clicks the button and an optin form pops up.

The old skool one looks like it was made in 2007 (it probably was). The template came from a PLR package. I just modified the copy and slapped my optin form code on it.

THE TEST

OLD SKOOL VS. NEW SKOOL

splittest

As with any split test I run, I had no idea which would convert better.

Sometimes you can get a pretty close prediction, but no-one ever does know which page will convert better until you test it.

I was actually thinking the old skool one would convert better.

But to my surprise the new skool template converted almost TWICE AS BETTER!

And the winner is….

optin page split test

The loser was the old skool template.. so guess what I’m doing with that?! It’s going in the recycle bin.

loser

I used Ad Trackz Gold to run the split test. Here are the detailed numbers…

splittest_results

To be honest, I only started split testing and tracking stuff about 18 months ago. Big rookie mistake (that I was committing for almost 5 years! doh!)

TIP: If you’re serious about your business, you’ve got to track and split test too – unless you like throwing money down the toilet. 

Why such a big difference in conversion rates?

I am not entirely sure. The copy is almost the same. The headline on the new page has the word FREE in it. That could have made a difference.

My biggest suspicion is that the new skool squeeze page I made with 1 minute sites is MOBILE RESPONSIVE (optimized for mobile… it looks great on a mobile phone or tablet.) whereas the old skool template is not.

Especially in the weight loss crowd I was targeting, the majority of traffic was coming from mobile. (mobile traffic is crushing it no matter what niche)

My ads were running on all platforms (desktop & mobile) and I wasn’t able (or I just don’t know how to) segment my ads to use both separately.

In other ads in the weight loss niche I’ve run on Facebook, (the test above wasn’t using FB, but another PPC ad network) about 800% more traffic came from mobile.

The short story, YOU MUST HAVE mobile responsive page if you want a good conversion rate. That’s a great thing about 1 minute sites which I used to create the New skool squeeze page.

You hear talk from marketers saying this is better and you should do this, but one thing I’ve learned is that you just never know how well a page will convert until you test it.

Marketing is not some magic voodoo thing that only the ‘lucky’ can succeed at. It’s a numbers game largely. It takes a little extra work to run tests, but you really need to if you want to succeed.

Leave your thoughts and comments below.

Stuart Stirling

p.s. Click here to see the results of my next split test which I ran with this winning page against another very ugly and simple old skool page.

p.p.s. Keep up with my marketing activities and insights on Facebook and if you’re not on my email list yet, join here and get some free stuff too.

Santa’s Top List Building Tips

Merry Christmas, for a couple of days ago!

I love this time of year, mainly for the giving and receiving of presents and being able to spend a happy time chilling with my family.

As you probably know, Santa Claus has perhaps the biggest “list” this side of the moon!

Santa

He’s actually an amazing direct marketer.

Santa’s got a great understanding of his customers, he knows every boy’s and girl’s innermost wishes, he takes their orders and delivers their products on time.

But the most important part is that the products are exactly what the customers (kids) want – so of course they are super happy.

That would sure make a for low return rate ; )

Ok, I admit, I don’t know all of Santa’s marketing secrets, but let’s just take a look to see if we can steal any marketing tips from Santa

Since I am an avid Email marketer and have created several products and tools to help you with List Building, let’s use that topic as a base to work upon.

As you probably know, Email is still very powerful in the direct marketing world. Yes, even though there is Facebook and Twitter and SMS etc, Email is still crushing social media – and I predict it will continue to do so for quite some time yet. 

But what has changed with Email marketing this year in 2013?

A lot actually. From Gmail introducing their “tabs” to just people in general becoming more and more ‘busy’ with social networking and other of those types of messaging platforms.

This is how I see the two biggest challenges we’re facing in email marketing heading into 2014.

1) how to get our prospects to hand over their best email address

2) how to keep readers active and buying again and again

I know… I know… these have always been the main objectives but now even more so these days..

First, the key is to get their BEST email address.

I hope you are aware that your customers most probably have their ‘good’ email address they use for important emails  (the one they give to friends, family and other ‘trusted’ people ) –  and then they have their  “spam catcher” email address they NEVER check which they just use to sign up to stuff they don’t really care about or don’t trust.

People are not dumb… they know and despise Spam with a passion and they that signing up to anything is going to mean “more email.. great!”

So there is no way in hell they’re going to give away their best email to any un-trusted source.

So that’s the main thing here. 

Become a trusted source.

How do you do that?

It’s simple, but not necessarily easy.

1) To get their best email, you’re going to have to come up with something that will engage them over the long term.

If you’re offering just a one-time download, you can write off the chance of getting their best email. They’ll probably just use their ‘spam catcher’ email to get your product that one time and then it’s ‘sayonara’!

2) Once you have their best email, the next challenge is to keep their interest piqued. This is quite simple compared to the first: Simply, don’t send crap. Email daily, email twice in one day, it’s great IF your emails are awesome. Just be aware that your customers can and will unsubscribe the moment they lose their taste for what you send.

If there is one tip I can give you about what kind of emails to send, it’s to send “entertaining” emails.

Stories, jokes, quotes, facts, stats, etc.. these are things we enjoy reading.

Sales pitch after sales pitch is not. Yeah it’s ok for a few days, but can get boring real fast.

Think about this for a sec… who’s emails do you open up and read first?

1) An email from your best buddy with info about the weekend fishing trip,

or b) a no-named marketer who has been sending you the same email since the day you got on his list, where he’s trying to sell you an ebook on “how to write and sell a kindle book”

I can bet email ‘b’ won’t even last 2 minutes in the inbox as the recipient goes down and clicks delete, delete, delete…

As an email marketer, you must build rapport with your customer.

Become one of their ‘best buds’ who they look out for emails from.

If you can’t, your emails are going to hit the trash box faster than Santa can say “Merry Christmas”.

Would you look out for emails from Santa? I sure would.

Would you have any second thoughts giving your best email to Santa? I wouldn’t. 

Have A Product/Information/Service So Awesome That People Would Line Up To Give Your Their Email & Beg You To Send Them Emails About It!

The best marketers are those who help people improve their lives. If you have something people are begging for, your job as an email marketer, or any other type of method you use, will become a lot easier.

All the best for a prosperous 2014!

stustirling2013-100pixStuart Stirling

 

Are You Getting Subscribers But Not Making Sales?

Does this scenario seem familiar to you?

You start list building because you’ve heard that’s ‘where the money is’ so you get a squeeze page set up….

…then you and go out and buy ads; solo ads or PPC or banner ads and paying a premium price to build your subscriber base..

BUT, you are not seeing sales right away.. Darn.

Maybe you’ve got an OTO and a downsell and ads on your thank you page but the new subscribers just don’t seem interested in buying anything.

Perhaps you suck through a few sales but it doesn’t cover the cost of the ad you bought.

So does this mean you’re losing money? To the new comer to list building, yes. It looks like you’re paying for subscribers that don’t buy.

It might scare you and make you think you’re throwing away money, but don’t fear.

Because the profits you will earn from your list are in the ‘back-end’.

What do I mean ‘back-end’?

I mean, the “follow up”.

The money isn’t really in the list, it’s in the follow-up.

You might or might not have heard it takes, on average, 7 points of contact before people will buy.

So in simple terms, it could mean that your subscribers won’t buy from you until they’ve received 7 emails from you.

Another thing to think about is the price of the ‘back end’ products you’re selling them.

If you’re paying $2 or $3 per subscriber, it will be hard to make a decent profit with $27 offers in your “back end”.

It’s ok when your list is big. Those $27 sales can add up, but even so, to really come out in front, you need to be selling a few mid to high range products.

By all means have a $27 product, but then also have a $500 product and a $5,000 product.. and products in between and even higher.

You might sell “bugger-all” of the $5,000 product.

But what if you only sold 1 a month?

Do you think that would instantly re-coup your ad spend for that month and give you some to leverage for the next month?

Do you think then you’d mind spending $3 or even $10 on a subscriber if you knew that you’d be able to sell a $5000 product that month?

Marketing amazes me that it can all be stripped down to mathematics.

Even though I suck at Maths, I know that having a high-ticket item in your funnel or follow-up will quickly put you in a positive ROI.

The moral of the story:

Create a good follow-up sequence and have a big Back-End and you’ll be right ass rain. 😉

serena_williams_bigg_butt

Are you promoting a big-ticket item in your back-end?

stustirling2013-100pixTell me about it and what you think in the comments below.

Stuart Stirling

Top Website Traffic Tips Interview with Dave Whitworth

I interviewed buddy and fellow internet marketer Dave Whitworth earlier this week and recorded about 30 minutes of good solid content on website traffic generation, niche selection and conversions.

Here are a few things you’ll discover on the audio interview….

davew120

  • How Dave got started online and the problems he faced getting started
  • The good move he made that helped him get on the right track to running a business right
  • Why so many people fail to get traffic
  • The best traffic methods to use if your time is limited
  • How Dave used to get 5000 visitors per week to his niche website

Listen to the Interview here on this page….

Download the MP3 here (65mb)

(Right click and save to disk)

I highly recommend you head over and grab free memberships at Dave’s Traffics-cool.com and ViralReportProfits.com websites.

He’s always providing top quality materials and looking after his members’ needs.

You will be looked after as a member of Dave’s websites.

Stuart StirlingTo your success!

Stu Stirling

p.s. Do you have any questions about traffic generation.. or about anything we discussed on the interview? Leave your questions in the comments below.

How To Start Building A List (Or Build Your List Faster)

Welcome to today’s lesson! I’m going to give you a simple step by step process on How to build a list from scratch or build your list faster if you’ve already started.

First let me ask the question – are you building a list?

Why You Should Be Building a List

If you’re just new to online marketing, you may not know about list building yet, so here is why you need to be building a list…

1. It’s free advertising for life – once you have people on your list, you can email them any time and get them to any website you want.

2. It lets you make MOOLAH on AUTO-PILOT! Yes, automation is a beautiful thing! When you use an Autoresponder, such as Aweber to build yourself a list of subscribers, you can set emails to go out automatically at timed intervals which you can set. You can have anything in these emails.. (hint: have a link to a product) so this way you can really be marketing and pulling in sales from your subscribers while sitting on a beach in the Bahamas.

So if those two thing alone don’t sell you on the need to be list building, then I don’t know what will!

How You Can Start : A 4 Step Process

The next part of my lesson today is how you can start to build a list… or build your list bigger if you already have one..

The first step to getting started building a list is…

1. Choose a niche market – if you already have a niche, great! Skip to the next point.

If you don’t know which niche to enter, choose one that you’re interested in and you know that people are spending money in. I don’t recommend getting into a niche that you have no interest in and little knowledge about.

2. Create something of value to give away – and this is critical to your list building success! Find out what your niche market wants.. and create a free product (PDF, Video, Audio etc) that helps to provide that. In most cases, your product should be an answer to a problem they are having.

3. Set up a squeeze page – This is a simple web page which is designed solely to sell your free product by asking for people’s email addresses. To collect their names and email addresses, you need an autoresponder such as aweber.fullscreen

And to create a Squeeze page, you can get templates or you can use a tool like WP Optins which works with WordPress and allows you to create amazing squeeze pages without knowing anything about HTML or FTP.. so it’s perfect for newbies or busy marketers.

4. Send Targeted Visitors to your squeeze page. Or in other words – TRAFFIC! This is where many new marketers fall over, but I’ll share ONE strategy you can use to get the right people seeing your squeeze page fast!

The method is solo ads. A solo ad is similar to an ezine (email newsletter) ad.. but in a solo ad, your ad is the main focus in that email. There are no other advertisers in that solo ad that you purchase.

So you may have guessed, solo ads are not free. You have to pay for solo ads, but you can usually choose an ad that will suit ANY budget. Even for as low as $5!

Solo ads are up there as one of my favorite traffic sources.. because you can get high quality traffic, instantly!

You just need to go out and find vendors selling solo ads. You can use Google.. search for “your niche solo ads”. I’m sure if you’re in a popular niche you’ll be find a few listed.

Happy list building!

Stuart Stirling

p.s. If you struggle with squeeze page creation, I recommend you checkout WP Optins 2.0 plugin for WordPress. This tool removes the learning curve and makes it easy to create awesome looking squeeze pages in minutes.

p.p.s. Do you have any questions about list building? Pop them in the comments section below and I’ll be glad to answer them for you!

My Aweber Bonus – Killer List Building Package

I’ve been using AWeber almost exclusively for the past 6 years and I have found it to be the #1 autoresponder on the market. After using then since 2007, I’m 110% happy with the service at Aweber. They’re reliable, easy to use and deliver the emails – which is why I can highly recommend it to you!

I remember when I first went to sign up with Aweber I thought it was a pretty big commitment.. and maybe you’re on the fence about joining up with Aweber… Maybe you’ve thinking, ‘Do I really need Aweber?’

The thing is, if you’re serious about running an online business and willing to commit to your business long-term, you need a quality, professional Autoresponder.

Just take a look around… all the top money earners online have a  list. There really is no other way to make big money consistently… and be growing your income, without a list.

So to take away the doubt and questions about joining Aweber, and help you with your list building activities, I’m going to give you my bonus – which is a membership that gives you access to 2 ready-to-go list building campaigns every month. You’ll never need to worry about ‘what am I going to give away to build a list?’ Because with my bonus, you can quickly set up these campaign which are done for you.

Watch This Video To See My Bonus…

Here are the links you’ll need:

1. My Aweber affiliate link  <- Sign up through this link!

(disclosure – yes, I will earn a commission when you sign up to aweber through my affiliate link)

2. My Support desk – Open a new ticket here and include your transaction details, and I’ll send you the sign up link for Automated List Profits!

This is a real $27/mth or $97/yr bonus. With these tools combined, you’ll be able to start building a list, which is where the money really is online.

If you have any questions or have a comment, contact me or leave a message in the comments section below.

To your success!

Stu Sensei

 

How To Build a Better List In 2013

Happy new year! I‘m a little late in posting this as a New year’s post.. as usual.. it takes me a few days to get back into the groove of working after the festive season.

I hope you had a good time off and are raring to get back into the working habit! As for me I was excited to get back into the full swing because I’ve been thinking a lot about the changes I need to make to my business to make it better.

This year I really will be focusing on 2 things mainly..

They are…

1) Getting more order buttons online (launching more products and more services)

The more order buttons, the more chance of a sale – don’t you agree? Of course traffic plays a role in that too, but it’s easy to get traffic.

What I really want is to build a better list.. a list of buyers.

Buy stu a Latte

 

(the button does actually work… try it out! 😉

It really isn’t the size of the list that matters.

I know how to grow a list… I can grow a BIG list very quickly if I want to but it won’t necessarily be a great list.. I don’t want a list full of freebie seekers and tire kickers.

Some of them become buyers but  I’d much prefer a list of people eager to get what I’ve got and to spend money.

So a big change for me is to build up my customer lists and engage with them on a more personal level so I can get them results. After all, what’s good for them is good for me too.

2) Producing higher quality products

I want to move my focus away from releasing cheap $7 products as much as possible.

Sure they have there place (as good lead generators) and I’m definitely going to use them as part of my sales funnel, but I’ve been spending too much time focusing around them.

I and going to be working on producing and offering higher priced, higher quality products and services.

I have no qualms about charging higher prices either… as I see it as a win-win. I earn more money which is a given, and my customers are more likely to get results because they attach a higher value to the product which gives them a feeling of obligation to actually use it to try to recoup the investment they’ve made. No one likes to waste money, especially a big sum, so when we pay a lot for something, we want to bloody well make sure we use it!

And I have set a goal that I’m positive I’ll accomplish by the end of 2013. I’ll actually most likely achieve it well before the end of the year. It’s an income goal and if I just follow the 2 steps I’ve outlined above I’m sure I’ll make it easy!

I encourage you to look at your business too and see where you need to make changes to reach your goal. It doesn’t have to be a financial earnings goal, but I think they are great ones to have. It’s measurable and a plan of action can be created with some simple mathematics.

Looking forward to this year and what it brings! Hoping you’ll stick along for the ride.

To a super successful 2013!

Stuart Stirling

p.s. Do you already know what changes you need or want to make in your business? Leave them below in the comments. I’d love to hear them.