Success Starts With Learning The Basics

Too many times, beginners get caught up with purchasing the latest ‘shiny new object’ when all they really need is to learn the basics first.

They try to make money with the latest Facebook App or the latest WP plugin before they even get a simple website up and traffic.

Internet marketing is not a race. Although you might feel like you need or should be making money fast. Believe it or not (and ask anyone) it takes time and a lot of hard work.

Start wth the basicsStart with learning the basics. Learn to walk before you run. You’ll be able to go far with just some simple website building and marketing skills.

Here is a simple lesson about the basics of creating an internet business and online marketing. Learning these skills, you can build yourself a successful internet business.

Step 1. Find or create a product you want to sell online.

This can be a product you’ve created or someone elses you can promote as an affiliate. Ultimately, you should be aiming to create a product of your own. I love and recommend the digital info-product business. It’s how I make 95% of my money online and it’s awesome because it’s 99% fully automatic. No shipping, no products to constantly create. I get paid instantly and my customers download it anytime like clockwork – even when I’m asleep.

Digital products are easy and cheap to create too. Ebooks, audios, articles, videos, graphics, templates, software – these are all examples of hot selling digital products. And once you make them, you can sell them over and over again. Find what people want to buy and create a simple digital product about it. Internet millionaires have been made by following this simple business model.

Step 2. Build a website to act as your 24/7 online sales person.

Don’t listen to anyone who says otherwise. You need a website if you want to be a successful online marketer.

I know newbies get hung up on website set up because of the find it difficult to learn the technical stuff like FTP, domain names, hosting and Autoresponder systems etc. but it’s this basic skill that once you learn, you’ll be able to use to take your internet business far.

To sell your product, set up a website, write a sales letter and place your order button on it. Copywriting is also one of those important fundamental skills you need to learn to be successful as an online marketer. If you really want to get rich, learn to become a good copywriter!

If you’re selling online as an affiliate, create a website centered around that particular niche and position yourself as an expert in that field. Using WordPress makes it easy and quick to build an affiliate site. If you have good helpful content and can build solid traffic to that site using SEO and/or viral marketing, you can make money from recommended products on your site.

List building/marketing is a proven strategy for making sales on demand. It’s easy to build a list at your blog or on your sales letter. Use a pop-up, embed your opt-in form in the web  page itself, or use a squeeze page. When you build a list, you can follow up with your subscriber and recommend products to them -yours and others’ as an affiliate.

Step 3. Integrate an affiliate program to sell more of your products.

This will only work if you’re selling your own product or a product you have resell rights to. There are several sales and download management software scripts you can install on your website that will automate the whole sales and delivery of your digital products.

I like and use the RAP script because it has a ton of features like:

* instant payments to affiliates,
* auto-optin of your customer to your autoresponder,
* multi-product management from one domain, etc.

RAP isn’t not the cheapest sales/affiliate management script but you only need to buy it once and you can use it over and over on any number of domains. The other advantage of using a self-hosted script is that you have complete control over your website and affiliate program. You also save money because you don’t have to pay fees for listing products ora percentage of every sale.

There are a ton of web-based affiliate management services online such as Clickbank, JV zoo, Mooshpay and Paydotcom. The benefit of using these is that you can tap into an already existing JV network. Your product can get spotted and promoted by affiliates who bring you sales.

Step 4. If you don’t have your own product, yet.

I say ‘yet’, because having your own product should definitely be in your plans. You simply need a product to dominate your niche.

If you’re not selling your products from your website and doing the affiliate marketing thing for now, your main job is to get traffic to your affiliate links (merchants order pages). There are several ways to get traffic (as discussed below) but most affiliates go for search engine traffic.

Last year, I started a couple of affiliate blogs and SEO optimized them for Google traffic. It’s a fairly complex game but the rewards are great when you’re on page 1: hands-free, non-stop traffic. Not to mention it’s highly targeted.

The basics of SEO are simple and easy to understand but usually basic SEO will only get you so far. It’s the little extra secret tactics you apply that get you above your competition. I learned from one of the best affiliate/SEO marketers Andrew Hansen how he makes simple $300/day affiliate sites, so I recommend you check his course out if you want to learn affiliate marketing.

Step 5. Market your website.

In other words, get traffic to it. This is the fuel which will power your business. These are some ways to drive traffic…

* SEO (search engine marketing)
* Video marketing
* Social networking (Facebook etc)
* Article marketing (write and submit to article directories)
* JV marketing (swapping ad space on your website or in emails etc)
* Affiliate recruiting (as we talked about in Step 3.)
* Paid ads (PPC, banner ads, ezine solo ads etc)
* Forum marketing (place your links in your sig)

There are many more ways than this to market your website but it really comes down to your budget and amount of time you’ve got. For free traffic, I suggest article marketing, SEO, JV and affiliate traffic. If you want to pay for quick targeted traffic, then ezine/email solo ads are the way to go. I don’t have a lot of experience with PPC but it’s something I’m looking into.

Extra cool tip: With the traffic you generate, send it to a squeeze page so you can build a list. (works for affiliate marketing too ;)).

6. The final secret. In the end, the secret to it all is just going out there and doing it. You probably know all the things I already explained above – but they won’t help you if you don’t take action on them! 90% of success is a result of simply taking action! (10% inspiration, 90% perspiration)

Work out a plan and then break it down into small jobs. Work and aim to complete those small jobs in a time frame you decide. If you just do one small but significant
task a day, you will get a lot accomplished every week. Doing the basics leads to big things.

Stuart StirlingTo your success!

Stu Sensei

How To Make Your Living Online in 2012

Happy Holidays! Well, Christmas for this year has come and gone. I had a good last few days and I hope you did too.. (perhaps you are still enjoying the holiday season like me 😉 ) But as we all do when the year comes to an end, we start thinking about the year about to end and the new year just around the corner.

To be quite honest, 2011 is a year I would much rather forget. There was the earthquake, tsunami and nuclear meltdown in Fukushima Japan which shook everything up for me and those around me. Life here is almost back to normal now, but this year will be a year I won’t forget in a hurry -and not in a good way.

Of course, my internet business helped me to stay focused and headstrong. I didn’t quite achieve everything I wanted to but still a lot of good did come out of this year… (it’s always best to stay positive). I released a couple of IM related products and entered some new niches in non-IM related markets trying my hand at the affiliate blogs/SEO model.

I have to tell you that niche marketing is very addictive and fun, but it’s easy to get wrong if you don’t know what you’re doing and it can take a lot of work to see results. But if you stick with it for 3, 4, 5 or even 6 months, you’ll eventually start seeing sales come through on auto-pilot. That side of the niche blog business model rocks!

Product launches in the IM niche are good too if you create a good evergreen product and can get enough traffic to it with JV and affiliate partnerships. But it’s harder to make the sales last, even if your product is evergreen. There’s always gonna be something new tomorrow in the IM niche. So many IM products are released everyday that the life span for them is usually very short.

The same goes with any product though, as long as you get the right kind of traffic, you can make sales.  But for IM products, it’s a little hard to get JVs onboard for long-term traffic as they are keen to jump on the next best thing and forget about your product. If you can pump out a new product every couple of months, well it’s another story.

With niche marketing, or SE marketing (SEM) as long as you’re site is ranked in Google, you’re pretty much set. The hot niche related problems/keywords don’t change much and the number of product launches are much fewer in ‘niche’ markets than the typical IM scene, so you can keep promoting the same product without your campaign getting old.

I know this is starting to sound like a “product launch vs. affiliate niche marketing” type post, but that’s ok. These have become my two favorite online marketing/business models and I recommend you to get started doing one or the other, or both if you can.

If you’re just starting out, here’s what I recommend you to do. This is just going to be a basic plan of how you could start making a living online in 2012 with affiliate niche marketing. This is not a guarantee you will, because it all depends on how much work you put into it.

1. Find a product to promote (note that I didn’t say ‘niche’). Make sure it’s a product that serves a desperate niche and make sure the offer is easy to take up (i.e. affordable, easy to buy, free offer etc). It can be in an IM niche or non-IM niche. As long as you feel you can help others fix there problem by pointing them in the right direction, go for it!

2. Check how many searches that product name gets per month using google’s keyword suggestion tool. If the product name isn’t that well-known yet, then search for the keyword phrase that the product solves e.g. “how to get website traffic on a budget”, if you’re selling a website traffic course.

3. Check competition on the front page of Google search for those keywords. If there are mostly Pr4 sites and upwards dominating the front page, then try another keyword. If there are some PR2 and PR0 sites and a few affiliate sites/retail sites, then you might have a good chance of ranking on the first page.

NOTE: The more I got into niche marketing, the more I realized how important keyword research is. Get good keywords with low competition and your job will be infinitely easier! Don’t cut corners by choosing random keywords. You’ll pay for it later.

4. Once you’ve got a good keyword or two, register a domain name and get some hosting. Try to get the exact match domain for your keyword. e.g. howtorepairaflattire.com. There is talk about how this is becoming less important, but I still see a lot of EMDs on the front page of google. It won’t hurt, anyway.

5. Install WP on your site using Fantastico. Most good hosting services will have it available. Just don’t use “admin” as your admin username 😉 Don’t worry too much about a theme or plugins because your site doesn’t have to look pretty. It just has to be easy on the eye and direct people to your offer page. I like Profits Theme because it’s dead-easy to use and allows me to create squeeze pages and sales pages for when I want to build a list or sell products from my site.

6. As for onsite SEO goes, install All In One SEO Pack plugin and add your main keyword in your site’s title and in your description.  Of course, you’re going to need content so write 7 to 10 articles using your main keyword for a couple of them and related keywords for the others.

NOTE: You should be aware that a low bounce rate is now very important in the eyes of google so try to make your readers stay on your site as long as possible and click through to other sites. You want as few people to click the back button as possible!

7. Place your affiliate banners and “calls to action” in strategic places on your site i.e. at the end of your post, bnner in the sidebar etc. You don’t want to clutter your site with dozens of banner ads, product recommends or links to other offers. You want to just concentrate on promoting one product.

8. After you’re satisfied with your site’s content, onpage SEO and looks, you’re ready to go get traffic. Of course, you can start doing some promotion even with just a few posts. Don’t be one of those people who has to get everything perfect before they roll out with traffic generation. You need the mind set of “improve as you go”.. or “Ready, Fire, Aim”.

9. Your off-page SEO really comes down to which sites are linking back to your site, aka backlinks. It used to be that the more backlinks a site had, the higher it was ranked on google. But after the panda updates in 2011, things like quality backlinks (High PR and authority site) and diversity of backlinks with a lot of focus now on social sites like google +1, FB likes and Tweets etc. are what you need most of all. So remember, quality more than quantity.

10. Watch your stats in Google analytics and webmasters tools to see what your visitors are doing on your site and make changes from there. Keep improving your site to rise higher in google by adding new content, building more backlinks and you’ll be able to watch more traffic and sales come in. It’s really an awesome feeling to see your hard work pay off.

So there you have a very basic outline of how you could go about starting an affiliate marketing business in 2012. Like I said, you can choose any product in any niche just as long as it is made for desperate buyers i.e. their ‘hair is on fire’ and they need a bucket of water now!

The cool thing about learning how to make a website and get it ranked in google is that you can use it to not only promote affiliate offers, but eventually promote your own products or services some day – which is where the big money is.

Of course, list building is still a great way to capture your traffic, build a relationship with them and offer them great value deals. Even though it has taken a beating in some niches, it still works if you do it right i.e. be cool and don’t spam them!

If you can mix list building with blogs and SEO, you will have yourself a very nice little internet business you can rely on for years to come. Throw in your own product and some JV partners you’re on your way to retiring early!

I am looking forward to and plan to be even more dedicated to helping you succeed in the new year. I want you to know and experience the internet lifestyle and all the good that comes with it. You really can do it if you’re willing to work for it. I’ll be here trying to make that happen for you.

Happy holidays and all the best for 2012!

Stu Sensei

3 Things That Make Up A Killer Affiliate Marketing Campaign

Affiliate marketing is and always will be a popular way to make money online. It’s where a lot of newbie’s start out when they first look into the idea of starting an internet business from home.

Although affiliate marketing comes across as being relatively easy (you don’t need to create your own product or deal with customer service, etc) there are still several pieces needed to complete the puzzle than may first meet the eye, if you really want to succeed.

The biggest problem affiliate marketers face is competition. You’ll find that in pretty much EVERY hot niches there is ample competition fighting for sales of the same or similar products in that niche… so in that regard, it can be quite hard to beat them and claim your share of the profit pie.

You can’t control what your competition does, but there are other things you CAN easily control to make your life as an affiliate easier and more profitable.

If you’re trying your hand at affiliate marketing but not seeing any success, ask yourself these questions:

  • Where are you getting traffic?
  • Where are you sending your traffic to first? (i.e. squeeze page? review post on a blog?)
  • Is the merchant offer converting?

If you look at these, you can usually find the weak spot and improve on it. These I consider to be the most important keys to affiliate marketing success.

1. An Offer Than Converts. If I could give any one piece of advice to struggling affiliate marketers, this would be it – choose an offer that converts!

This also ties into choosing a “hair on fire” niche.. but usually, those niches are full of hot converting offers anyway… you just have to find the hottest of the hot!

Choosing an offer that doesn’t convert is perhaps the biggest killer to affiliate campaigns and is very frustrating. I know… I have experienced it many times. I send good traffic to offers I think will convert, but it just doesn’t turn into sales.

It’s hard to know if an offer will convert before you send traffic and test it, so it’s a good idea to send a little PPC traffic to test conversions before you go all out and build a complete website and campaign for it.

2. Your Own Website. All the successful affiliate marketers have their own website. If you don’t have a website and you’re sending traffic straight to your affiliate link, you’re missing out on a  lot of commissions!

Having a website of your own is essential for running a successful affiliate campaign. For one, it’s pretty much impossible to get good traffic (i.e. Google search traffic) straight to your affiliate link and second, you’ll get better results by sending them to your website first if you a) presell them with extra info or spice up the offer with a bonus, or b) collect their names and emails (i.e. build a list) so you can follow up and offer other offers to them.

Getting a website is not that hard and is very affordable. For less than $20 you can get a domain and hosting.. sometimes less! WordPress is free and makes the perfect platform for affiliate sites.. either review sites or list building sites or both!

If you need help getting your website up, my Newbie Start Up Guide and WP Sites for Newbies guides are the way to go.

 

3. Laser Targeted Traffic. There are many ways to generate traffic. Search engine traffic being the #1 choice for many marketers because it proves to be the finest quality source of “buyers” on the web. But Google is not the “be all and end all” traffic source. There are email ads, banner ads, text link ads, video traffic, social network site traffic, etc.

Each type of traffic is made up of a different group of people. Some will be more ready to buy than others so make sure you’re appealing to the right crowd with the right type of ad and call to action.

Your promotional methods you choose i.e. keywords, ad copy, call to action, play the biggest part for determining the quality of your traffic and how well your traffic is going to convert.

So take a look at your affiliate marketing campaigns you’re running now and do a quick evaluation. You might find the weak link in it as I have pointed out above. If you’ve not yet got started in affiliate marketing, remember these points for when you do.

To your success,
Stu Sensei Stirling

p.s. Have you got any other important keys for affiliate marketing success we could add to this list? Please leave them in the comments below.

3 Tips For Selling eBooks & Info-Products Online

The majority of my online income comes from selling my own and other people’s information products such as “how-to” ebooks and video courses.

If you’re selling “how-to” info-products or want to get started in this business, this post will help you succeed faster. These are things that I’ve learned over the last 5 years of selling info-products online.

1) Choose a “Desperate” Niche

What makes a desperate niche? Simply put, it’s a niche group of people who are desperate to find a solution to their problem urgently.

Most buyers choose to buy something through their EMOTIONS. There are people who buy on impulse and a few who buy something based on a logical decision.

But the best buyers you can be sure are going to NEED your product are ones who have a problem with emotional feelings involved that needs an urgent fix.

That’s why niches in health, money and relationships are so huge and lucrative.

An info-product based on a hobby can be good too.

Take the niche of “Golf” for example. People who play golf want to improve so they can impress their peers and clients so they can make business deals with them. There is somewhat an emotional background to wanting to improve at golf.

This is a bit of a bonus section, but a lot of info-preneurs fail when going after a “hobby niche” because they make a product based on what they themselves are INTERESTED in rather than what the market wants and is looking for.

You’ve got to know if there is a market who is hungry for your product otherwise it won’t be profitable for you.. it will be nothing more than a learning experience.

If you want to make money with your eBook or other Information Product, then you must choose a niche that is loaded with buyers who are EMOTIONAL about their need for your product. This makes it so much easier for your job as a marketer.

2) Laser-In On Your Niche

Another reason why some eBooks and Information products fail is because the creator was trying to hit everyone. Very rarely do “one size fits all” solutions work.

When a customer goes out searching for an answer, they are looking for a specific answer and they will buy something that checks all their boxes.

Let’s say a woman wants to lose 20 pounds and get in shape for her wedding in 3 months. She wouldn’t be really interested in a “general dieting” ebook.

She wants a book called “The Bride’s Guide To Losing Weight: How To Lose 20 Pounds In 90 Days Or Less.”

Sure the search volume on Google for “dieting ebook” might be massive compared to “how to lose weight before a wedding” but if your product is targeted specifically to that keyword string, the prospect is going to be several times more prone to buying.

And like Seth Godin said- “Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what?”

3) Give People A Taste Of Your Product For Free

In recent years, the internet has become polluted with flimsy info products with little to no value (simply because it’s so easy to sell or distribute ebooks online) that customers are becoming more aware of scams and thinking twice before they hand over their money.

That, and the increase of competition means that your customers have more options.

How can you cut through that noise and make that person buy from you an no-one else?

The best way is to give them something of value first. Give them a sample of how good your product is.

It could be a few chapters of your ebook or a special additional report or video that informs but also pre-sells your main product.

But don’t make the mistake of putting together any old junk just because it’s a “freebie” – give them a taste of your BEST STUFF.

When your prospective customer comes to your website and gets something that’s very, VERY valuable from you for free, it shows them y

1) You really know what you’re talking about.

2) You are a cool guy (or girl) for giving it away free

This works great for you because you build an instant relationship with your prospect and show them you’re an expert which makes them much more likely to buy your product(s) in the future.

So give your prospects a taste of your BEST stuff for free – just make sure you get their email address so you can continue to follow up with them and help them place their order.

When they you get them on your list, you can promote not only your product to them, but also any other related products as an affiliate. This is the power of list building.

To your success,

Stu Sensei

How To Get Targeted Twitter Followers

You’ve probably already jumped onto the Twitter wagon by now but may be struggling with how to get a decent amount of followers.

There are a lot of services out there that promise to deliver hundreds or even thousands of followers to your account, but are those followers targeted?

Are they real people who are interested in your business? Are they going to stop and read your tweets and click on links you share with them?

You probably already know the answer.

Get more twitter followers

Twitter followers are just like any other leads or prospects.

If they are interested in what you have to say or sell, then your conversion or subscriber rates will be high.

If they are just a group of random people who have never heard of you before then your conversion and subscriber rates will be dismal.

Twitter should be used not as a megaphone to shout to random passers-by, but as a soap box you use to address your loyal fans.

So how do you get targeted followers?

The easiest way is by reaching out to people in the ways that you normally do, but then adding a call to action for them to follow you on Twitter.

If you have an email list, a blog, or a Facebook fan page then you can use it to announce your Twitter profile and start gathering followers.

These people are already following you in one medium so it should be easy to nudge them into another.

You’ll find that they will often jump at the chance to follow you in as many channels as they can.

If you are a regular member of a forum for your particular niche, then it’s a good idea to add your Twitter information to your forum profile and, if the forum allows it, your forum signature.

Every time you make a valuable contribution to the forum, people will see you Twitter link and may choose to follow you.

This method puts your Twitter profile page right in front of people you want to target the most: people who already know who you are and who are highly interested in your niche.

Forums are where the most hardcore members of any niche hang out, so getting one of them as a follower gives you a highly targeted lead.

Another great strategy of course is to just use your Twitter feed responsibly. Don’t tweet every last thing you do, only use your tweets to share something useful.

This gives you a good chance of getting a “re-tweet”.

A re-tweet is simply when one of your followers shares your tweet with his followers. This instantly increases your exposure and gives you a good chance of picking up more followers.

As with everything else, the more you give the more you will get.

Attract followers by making your twitter feed something people will WANT to follow.

Everyone has a twitter account now, so adding you to their list is nothing new or special anymore. You have to earn their following and keep earning it tweet after tweet.

Try using your feed mostly to distribute “exclusive” free tips or links to free, funny and/or helpful stuff you find.

This is a great way to build follower loyalty AND to get re-tweets.

Naturally, the same thing goes for all type of social media like Facebook, Youtube and LinkedIn etc.

The more value you can put out there, the more people will “like” your stuff and share it.

Stuart StirlingTo your success,

Stu Sensei

Follow Me on Twitter

Like Me On Facebook

p.s. Have any other great ideas for catching and keeping loyal, targeted Twitter followers? Share them in the comments section.

Double Vs. Single Opt-In Subscribers: Which is Better?

Hello again friend! Today we are going to talk about gathering email addresses… or what is commonly referred to as list building – one of my favorite topics.

As you are aware, a mailing list full of happy subscribers is a powerful marketing tool that can pay off big over and over again.

But you can’t just go out and harvest every email you run across and start sending email at it.You have to build your list naturally and obtain valid, verifiable email addresses.

When someone agrees to let you send them email, they are “opting-in” to your list. You have their permission to send them as much email as you want (within reason).

You get them to opt-in by providing a page where they can provide their email in order to join your list. This page is commonly referred to as a “squeeze page”.

Now, when someone fills out your opt-in form on your squeeze page, they go into your list database in autoresponder system. I use Aweber but there are dozens out there.

When setting up your list in your AR, you’re given the option to choose whether you want subscribers to confirm their subscription – making them a double-opt-in or not…

(or at least I know that Aweber has this option.. not too sure about other Autoresponder systems however.)

So when you come to this point, you have to make a decision – should I build a double or single opt-in list?

Just to clarify… a single opt-in means once the person has entered an email address, it is on the list.. no confirmation process.

A double opt-in subscriber is one who has entered their email into the opt-in form AND confirmed their email address by clicking on the confirmation link which was sent to their email address.

I can see why single opt-in would be appealing to some marketers but in my honest opinion, single opt-in is risky today because there are a whole lot of people on the Internet who love to fill out squeeze pages with fake email addresses.

Then there are robots that go about spamming every web page they find (including squeeze pages), and then the users who quickly forget they signed up for your list and then accuse you of being a spammer.

Basically, a single-optin list is going to get clogged with junk. The numbers might be impressive, but you won’t know how many of those email addresses are actually valid.

Another thing is that you don’t want to be paying for the junk leads as most Autoresponders charge you by volume.

These are the reasons why most marketers today, including myself are using “double opt-in” subscription for their email lists.

In a double opt-in list, someone submits their email address and then has to confirm it or verify it to complete the subscription.

Once this happens you have proof that they gave you their email address and confirmed it so their is no risk of being accused as a spammer.

Double-optin Subscribers are better!But more importantly, they showed their willingness to be on your list by going through an “extra hoop”.

This is great because it means they are willing to take action – even if it is just clicking a link – which shows they’re interested in knowing more about you and your business.

Exactly the people you want to have on your list!

The downside is that this extra hoop can drastically reduce the number of confirmed opt-ins.

I have found that a good portion (up to half) of your subscribers will never be confirmed!

But you have to wonder…. did they enter their real email address in the first place? Are they actually real people?

Admittedly, many real people do not leave their email client open when surfing the web. So they may give you their email address and not see your confirmation request until the next day. It can take a day or two for some to remember to confirm their subscription.

Others will not remember they even went to your web site and submitted their email so they will just delete the email and you never hear from them again.

Today everyone loves to cry “spam!” when any sort of email that tries to sell them something shows up in their inbox.

The only sure fire way to protect yourself from being blacklisted as a spammer is to have proof that the email you sent was authorized by them when they joined your list.

If you chose the “double opt-in” method then you have this proof, otherwise you might be in trouble.

So obviously I am on the side of the double opt in list.

I would rather have 1 person who willingly agreed to receive my newsletter than 100 who have no idea why my email just landed in their inbox. In this litigious society, you can never be too careful.

Stuart StirlingStu Sensei

p.s. How about you? Are you building a double or single opt-in list? Leave your comment!

 

What is a Reverse Squeeze Page?

I am sure that all of you are familiar with the ‘traditional squeeze page’ and how important it is to grow your subscriber list.

You are probably also familiar with giving away incentives in exchange for people signing up for your list.

But are you familiar with what is known as the “reverse” squeeze page?

In many traditional list building strategies, you tell the customer that if he will give you his email address then you will send him a free report, eBook, or let him into a trial membership of your service. This incentive has been a powerful way to build lists in years past but its luster may be fading.

Today’s customers have become jaded thanks to a lot of “special gifts” that turned out to be nothing more than the oldest PLR on the Internet, or a “secret report” that was not a secret at all.

So how then can we build trust with our customers and get them to sign up to our lists?

The answer is the Reverse Squeeze Page.

This simple technique takes the original incentivized squeeze page tactic and turns it on its head by providing the incentive BEFORE asking for the opt-in.

For instance, anyone who visits your web page would be able to download a special report without having to sign up for your list.

However in your report, near the end or any other strategic position, you ask the user to sign up to your email list.

For software products, you give them the software and then provide a sign up prompt after they have used the software for a while to ‘register’ their copy.

Doesn’t this mean that a lot of people are going to get your gift for free and never sign up for your list?

Yes it does, but you what are you really losing?

The type of people who would take your special report and then never sign up for your list are probably the type who are going to unsubscribe right after downloading your ebook or software anyway.

These are  also the same people likely to never read your emails or take action on any of  your suggestions or purchase your offers, so using this “reverse squeeze page” technique  dramatically increases the quality of your subscribers.

The ones who DO sign up for your list after already reading or using your product are extremely motivated qualified prospects.

Not only have they signed up for your list, they willingly did so after being exposed to your product. How could you beat that?

This type of list building blows traditional methods out of the water, even if the number of subscribers may be lower. Your list will be full of people truly interested in YOU and not just someone trying to score a free gift.

The concept really isn’t all that new if you think about. Back in the late 80’s when computers started popping up in everyone’s home “shareware” started appearing on computer bulletin board systems around the country.

Shareware software was a feature or time limited version of the full program that could then later be upgraded to the commercial version for a fee. Video games like DOOM and Quake and applications like PKZIP all got their start this way and became major franchises.

Stuart StirlingStu Sensei

So what do you think of the “reverse squeeze page” method? See how it is effective to build a hot prospect list? Let us know your thoughts in the comments below.