How To Make Predictable Income Online

With a regular 9 to 5 job, you know how much money you’re going to walk away with at the end of every week or every month.

With doing business online, whether it’s selling products or services, it’s a little harder to predict your income because you get paid when your customers buy – there is no boss to pay you a set amount. You are your own boss!

I don’t know about you, but that kind of thing is a little worrisome to me. Especially when I have a family to feed.

But I have found that there is a way to have predictable online income streams.

And that predictability comes with my subscriber and customer email list.

You probably know how email marketing works – you write a promo email containing an “offer” of some sort and send it to your list.

Then sit back and wait for the sales to pour in!

Basically, that’s exactly how it works – and it pretty much works every time like clockwork.

It does depends on variables like the offer, the sales page conversions and how good my email copy is but usually I can predict exactly how much I will make from each email.

But overall, email marketing is predictable because the number of my subscribers is the constant (also constantly increasing) which means I can predict how many people will open my email, how many will click and how many will buy.

For me, having a list to send offers to whenever I want is the best way to make money, that’s why I really recommend you start building a list too.

In mine and partner James Brown’s new Sniper List Building course, we teach you the steps to building an effective list building system and the techniques to building a responsive list fast.

With a (growing) and profitable email list of your own, you can feel assurance in your marketing with predictable income, and our course will show you how to get there.

Your partner in success,

Stu “Sensei” Stirling

p.s. Are you building a list? If not, what is holding you back? Please leave your comments below.

How To Lower Your Unsubscribe Rate

I’m sure everyone who has a list has experienced seeing their once happy, loyal subscribers unsubscribe. As a list owner too, it’s not fun to see them go.

It mainly hurts because subscribers equal money. For the most part, the bigger your list, the more money you can potentially make when you email out an offer, so losing subscribers is like losing money that you could have made.

But when we get down to it, everyone is going to have unsubscribers. It’s a part of having a list. We can’t stop unsubscribers, but we can help reduce the unsubscribe rate.

I bet you’ve wondered why people unsubscribe and come up with a few possible reasons. Here are some questions you might ask yourself when you see your subscribers leave your list, but are they the real reasons?

Truths Or Myths?

Do I Send Too Many Emails?

Yes, I would have to say that this is probably the #1 reason for people unsubscribing and why I unsubscribe from other’s lists – I just don’t want to get that many emails from them. If you notice a large number drop every time you blast an email, you could try spreading out the times between mailings.

There isn’t a rule to go by because every niche is different. In the MMO niche, I think that more than 3 a week is too many. Everyday is pushing on the borderline of spam.

Do I Sell Too Much?

Contrary to popular belief, sending too many promotional emails is not a big reason for people unsubscribing.

Of course, 100% promotional emails one after the other is not good, but readers expect to be sold too. In fact, tests have revealed that sending too much free stuff and no offers to buy anything will kill a list. People love to see what’s for sale, which is great news for us email marketers.

I would say I send a ratio of 80% promotional and 20% free content. This seems to work for me. The funny thing is, people will unsubscribe even when I send free stuff. So, no, sending too many promos is not a big concern.

Are My Emails Boring or Unrelated?

This is the 2nd biggest reason for people unsubscribing. If the reader isn’t getting any value out of your emails, they will want out. Understand that their time and inbox space is valuable so they only want stuff that will help them.

Some ways to keep emails interesting are to share your personality, let then in on your private life a bit, keep them up to date on a goal you have set, throw in a random (but related) link to a cool story or video you found etc. Mix up the style of writing too, mix up the lengths… send some short and some long, greet and sign off in a different way each time, etc.

Did I Make A Good First Impression?

You may or may not have thought about this before, but it is actually a very, very important factor to keeping a loyal readership. The first time contact with your subscriber can be a big deciding factor to whether your readers will like you and want to read your emails.

I read in a forum thread recently that one marketer experienced drastically lower unsubscribe rates when he started using a video of him talking to his new subscriber on his ‘thankyou’ page.

So, first impressions do count. If you notice that people unsubscribe a lot right after they sign up, then you might want work on a better first impression.

I hope these little tips help you keep your subscribers happy an keep unsubscribes to a minimum. A happy list means a happy and wealthy marketer.

If you have any other methods you’ve used or have heard about to lower your unsubscribe rate, please leave them in your comment below.

Stu “Sensei” Stirling

How To Make Money Giving Away Free Stuff

FREE! It’s the most powerful word in advertising.

But logically, it doesn’t make sense that you can actually make money giving away free stuff.

To newcomers to internet marketing, this concept may confuse them and lead them to ask the question, “If it’s free, how do you make money?”

To seasoned marketers, we know the power that lies in the “free” marketing concept to make a lot of money, while giving our customers exactly what they want.

Just about everywhere you turn, there is someone offering a free membership, a free report, free advertising, free trial and so on.

But…what happens when the recipient wants to get the free thing?

They sign up!

In other words, they become a lead, a subscriber, a prospect, allowing the marketer to continue contacting them and lead them down the sales funnel.

The free stuff is just the bait – to get them in the door.

Giving away that freebie is NOT the end, it is just the beginning of the relationship between prospect and marketer.

After the freebie seeker has signed up, they’ll be placed in a database to contact in the future.

And in those future contacts, they’ll be shown offers to buy something, upgrade their membership or register their software. Sometimes an offer is made to the prospect right after they sign up!

And that’s where the money is made.

Leads are where it all starts. That’s why list building is so important. And the great thing about having those prospects on a list is that you can contact them over and over.

The thing to remember is that you need to provide value in your free stuff. Because your prospect will think, “Wow! If his free stuff is this good, his paid stuff must be frikkin awesome!”

I’ve got numerous websites where I give away really great info and services away for free…they’re lead collectors for me while they give the recipient what they want.

But, I know you might not have your own website or free offer to get people on your list.

If that’s the case, you can become an affiliate of and promote other websites which have good free offers and upsells which you can make commissions from.

The websites of mine which affiliates have had the most success promoting are

1) www.TurnkeyCashkits.com and

2) www.StartMyTraffic.com.

Both of these not only have great free offers you and your referrals will love, but also high-converting back-end offers which you can make money from when you refer a sale.

That is the key to getting this business model to work

1. An irresistible free front end offer,

2. A high-value upsell,

3. …and if you can throw in an affiliate program

like I have, your websites will take off because they make everyone (your affiliates, your prospects and you) happy. It’s a win-win-win!

To your success,

Stuart Stirling

5 Reasons Why People Won’t Subscribe To Your List

Has this ever happened to you?

You’ve got a website, your auto-responder is filled with messages and you’re sending traffic, but no-one is subscribing to your list…

So, what’s the problem?

Note: If you don’t have the kind of list building system described above, you should get one…but one that converts…which I’ll show you how.

Every serious marketer is, or should be on the hunt for more subscribers.

Obviously, the more subscribers or leads you have the ability to contact, the more you can guide them down your sales funnel and turn then into paying customers.

That’s the ideal marketing system, but sometimes it’s easier said than done.

Here are some of the bigger reasons why people won’t join your list in the first place, which is the first step of the sales funnel…

1. Your ‘Bait’ is Not Juicy Enough

By bait, I mean your offer or ‘bribe’ is not desirable. This has to be the #1 killer of any list building campaign’s conversions. A lot of people think that if it’s free, everyone will want it. Not so. To get people’s attention, and their name and email it has to be something of high perceived value that they can’t get anywhere else.

For example, a free video, report or email course which reveals a little-known technique or “how to” training usually sparks interest which sucks your visitors in.

If it’s something they can actually use, like software or materials to save them time or money, it might even pull better.

2. Your Traffic Is Not Targeted

I talked about how important it is for high conversions to get targeted traffic.

1000 targeted visitors will always convert better than 1,000,000 non-targeted visitors.

3. They Don’t Know You From Adam

Credibility is so important for doing business online. If people don’t know you, then chances of them trusting you with their private contact details is slim.

The best way to get credibility is to share some proof that you are trust-able and what you have to share will actually help them.

You might share some good content with them before the need to optin. Video can be good for this, but if you don’t have video, share a short story in writing. Another great way is to get testimonials from your current subscribers/customers and show them on the optin page.

4. Your Copy Is Bland

Good copywriting is essential to pursuade your visitors to optin to your list. Copywriting is the power (or art) of selling with words. If your words are weak and uncompelling, it will show in your results.

The basic formula for a well copy written “offer” starts with a headline to attract attention, give them some teaser copy to educate them on what you have and how it will benefit them, and then explain what they have to do next to get it, also known as a “call to action”.

5. You’re Not Using A Squeeze Page

The best type of website to use for effective list building is by far a “squeeze page”.

If you’re not using a squeeze page, and using the typical “business” style website with a sidebar, banner graphics, articles and a little optin form in the corner, then don’t expect a high optin rate.

Squeeze pages work best because you are only giving your website vistor two options. Either they subscribe or they don’t.

List building is kind of like a science. There are formulas that work, and ones that don’t.

Hopefully now you have an idea on how to improve your subscriber rate, and if you’re not building a list yet, you’ll know how to do it well when you start.

To your success,

Stu “Sensei” Stirling

How To Get (Free) Instant Website Traffic

Have you ever felt the thrill and excitement of seeing traffic rush to your website or an affiliate link and sales quickly follow?

Let me tell you, having the power to direct traffic to any site you want, when you want (for free) and then seeing sales pour in is one of the most rewarding and satisfying things about running an online business.

So what is this magical method of driving traffic instantly, for free?

Well, it’s no mystery at all actually.

Instant traffic without cost is possible when you have a ‘list’.

If you’re unfamiliar with the term ‘list building’, it’s what us marketers call the process of collecting names and emails of potential customers and emailing them with offers.

The beauty of emailing  your list is that your subscribers will get your email, potentially open it, read it and click on a link to your website or website you recommend.

The result: Instant Traffic!

And you know what happens when you mix traffic with a good offer…yep, sales!

Seriously, in the same time it takes to make your favorite bowl of instant noodles, you can actually see sales flow into your inbox or paypal or whatever!

Hopefully now you see the power of having a list that you can email.

“But hang on Stuart, I don’t have a list…how can I get traffic quickly?”

Never fear! Emailing a list is not the only way to get traffic.

There are hundreds of ways to get traffic to a website…I’m sure you already know a few ways.

You can buy it, trade it or steal it 🙂 (More on those three another day.)

But where so many marketers go wrong is that they are in too much of a hurry to make a sale and forget about building a list first.

They waste traffic by sending visitors straight to a “pitch page” without capturing it first. i.e. not building a list.

A small percentage may buy on the spot (0.1% – 2%) but the remaining 99% of that traffic is gone forever.

Don’t make that mistake!

Build a list first, it may take a little time at first, but you’ll be able to get that INSTANT traffic and sales and more of it – whenever you want it!

List building and email marketing is nothing new.

But it’s still up there with one of the most effective, cheapest (can’t beat free!) and simplest ways to send traffic in an instant to any site to promote and sell anything online.

To your success,

Stuart Stirling

Aka “Stu Sensei”

Secrets of a 56.2% Conversion Squeeze Page

It’s not a typo – the secrets of a 56.2% conversion rate squeeze page. It might sound like I’m pulling your leg, but in all honesty, this is what one of my recent squeeze pages is converting at as I type this post.

high conversion squeeze page

This kind of conversion rate is not unheard of in the IM circles, but many aspiring internet marketers would give their right leg to achieve this level of conversions from their squeeze page.

So how did I do it?

I’ve been creating squeeze pages for several years, so I have a good feeling for what works and what doesn’t. Here are a couple of secrets that I’ll let you in on.

1. An Offer They Can’t Refuse

2. The Right Traffic

No, there are no secrets about a magical headline or a super cool video that I used. In fact, there was no video and I hardly spent time writing the headline.

The main things I made sure of was to get the offer right – something of high perceived value, and then send the right traffic to it.

And by ‘right traffic’ I mean visitors that are going to know exactly what is expected of them at the website. In other words, pre-sold visitors.

These are the two ingredients of every successful internet marketing offer.

But it’s surprising how some marketers don’t pay much attention to them.

They throw up any old offer and then send rough traffic from ad blasters and wonder why they get 1% or less conversions.

In a later post, I’ll shed more light on “how to create an irresistible offer” and where to find the right “pre-sold traffic” to send to your squeeze page.

For now,  I’ll leave you to think about your own squeeze page and if the way your sending traffic is getting you the conversions you want.

To your success,

Stuart “Sensei” Stirling

Listbuilding Survey

Yesterday I asked a some of my subscribers to complete a survey about List building.

I wanted to gauge people’s awareness and interest in list building. It was a simple survey, just 7 questions. The results were pretty interesting.

I made a short video summarizing the survey questions and I also reveal the survey results.

Watch the Survey Results Video here if you haven’t seen it yet.

In short, here are some of the things I learned from the survey.

  • Many people are already building a list!
  • List building is popular
  • Video is the most popular way to learn
  • One-on-one calls are not as popular as I thought
  • People are still struggling with the basics

In the very near future, I want to put on a 3 or 4 week interactive workshop for a small group of 20 or so serious marketers who want to build a solid list of their own. I have been adding 50 – 100 subscribers a day for the last year and I’d love to show you how to do it too.

Please let me know your thoughts about the video, the survey results or about the list building workshop I plan to put on.

To your success,
Stu Sensei Stirling