The 2 Most Dangerous Mindsets That Kill Your Chances Of Succeeding Online

There is a lethal trap most newbies to internet marketing fall into.. and it’s super hard to get out of.And newbies aren’t the only victims.

I get emails and messages from guys and girls around the world telling me they have been struggling for months, sometimes years – and this is the #1 cause of it.

The worst thing is that almost all who have fallen in this trap don’t know that it’s detrimental to their success.

The trap is 2-part; trying to do everything yourself and trying to do it all for free.

I can see why people ‘think’ this is the best route to take when starting an online business… and maybe you still do, but hopefully by the end of this post, you’ll realize you must avoid this habit like the plague.

And I admit I was a little in this state of mind in the beginning of my career too – but thankfully I snapped out of it early.

I remember my first big investment (apart from getting a personal internet business coach) was getting upgraded memberships at safelists.

At first I was all for getting “free traffic”, but it was coming in in dribbles. I wanted to turn on the firehose of traffic – so I invested in pro memberships at a few safelist..

And they weren’t cheap!  Around $197 for 12 months! And I was doubting very much if I would ever see my money again.

But I decided to make it work.

One thing I always tried to do when I first started out was try to make back any money that I spent asap, so I was determined to get my money back – so I used those safelists religously. I mailed as soon as I could (I could mail every 3 days or something like that).

I’m not sure about now, but in 2007 they were actually quite responsive! I could get a dozen or more subscribers every time I mailed to the safelist members.

So did this beat writing articles and making squidoo lenses?

You bet!

There is nothing wrong with Squidoo and Articles, but at that time, doing it all my myself, I could just feel it was the long way to success.

I wanted to “fast track” and see results asap!

Doesn’t everyone?

So if you want faster results too, rethink your “work strategy”.

You might say “Oh I can’t afford to pay for a $200 membership upgrade!

But I say, “Do you want traffic today, or traffic next month?”

You might say “I can’t afford a professional autoresponder.”

But I say, “Can you afford not to invest in one? Are you planning on building a list of 300 or 300,000?”

You might say, “That designer/copywriter/mentor is too expensive… I’ll just keep going at it myself and wish for the best.”

But I say, “Why shoot yourself in the foot? Why not let experts do the job which will give you the best results (ROI)?”

I want you to see that spending money on tools and expert services is an investment.

An investment means that your money will work for you to make you more money. 

That’s how you’ve got to see business and your money in it. Money is a tool to make you more money.

If you’re holding on tight to it and not investing it, it will never grow.

Of course, you need to have a long-term plan.

You need to have all the pieces in place for your business to succeed.

For example, you’d be silly to spend hundreds on a website design only to never advertise it.

All these costs can add up, but with a long-term plan in place, and using a rough mathematical formula, you can forecast the results (PROFIT) you’ll be seeing.

That’s the great thing about most marketing campaigns.. especially online ones- You can almost predict the outcome before you start!

So have a think about your business. Are you in it for the long run, ready to dive in and get the lifestyle you want? Or are you being a wussy and just want to dip your toe in and not really see the potential that lies for you?

I hope you’re not a wussy, but if you are I have a cure for you.

To your success,

Stuart Stirling

p.s. Tell me where you’re at and what you’ll be investing in next!

For me, it’s about buying traffic and delegating tasks to others to free up my time.

Are You Spreading Yourself Too Thin?

I got an email a while back from a frustrated reader who was trying a lot of different ways to make money on the internet, but failing chronically.

He also relayed his feelings to me in this way…

“Sometimes I feel like I’m a mile wide and an inch deep by trying to many different things. Since you seem to be doing well, what do you recommend?”

Do you ever feel like that?

This is how I answered him.

“I focus on one thing at a time. I’ll stick with one niche, one website, one traffic generation method and wait to see results from that. Then I’ll try to master and get results from other traffic sources and try to get it all running on auto-pilot as much as possible.. THEN I’ll move on to the next thing.”

I’m not perfect – there are times when some new shiny thing will catch my eye and I’ll want to try this out or that and float away from my focus from time to time, but I try to control my thoughts and actions and get back on track as soon as I can.

There are way too many ways out there to make money online or whatever you want to do.

Our inbox’s and social network news feeds are constantly bombarded with them!

So it’s really easy to get lost and hung up on all the new and different products and methods – but as you know, you end up going nowhere.

That’s where the feeling of  being “a mile wide but only an inch deep” comes from. You’re trying everything a little to see if it makes a difference, but the reality is that doing little bits of this and that lightly won’t get you where you want to go. You simply don’t get traction and you stay penny-less.

The thing that really makes a difference is this – consistent, focussed effort.

That’s all you really need.

If you’re just starting out – choose one niche, start one website and focus solely on that project until you succeed.

The only way to be successful with our online business is to focus all your efforts, resources and skills into one campaign…and not even contemplate chasing after another until you succeed at the first one.

The point I want to make is don’t spread yourself too thin across too many different websites and campaigns all going at once.

Learn and master one method or skill at a time. i.e. learn to write good articles and fast, get a system for backlinking in place.

Just like an Olympic athlete doesn’t try to get the gold in every sport in the games, they specialize in one type and win in it. The same goes for entrepreneurs. You will find success when you focus and stick with one project at a time.

It’s hard to be disciplined to stick with one thing – even when you think it’s going nowhere – but that’s the difference between the mediocre and those who really succeed.

Stu Sensei

Online Income Blueprints Vol. 1 – Got Your Copy?

Here’s what James B. Allen’s new book “Online Income Blueprints” looks like…

James was kind enough to send me an autographed copy of his first published physical ebook which is available for sale on Amazon in paperback or for Kindle.

Online Income Blueprints Vol.1 contains interviews with 14 marketers who reveal their secrets for internet success.

I am privileged to have been asked to contribute to his book and my success story is featured second out of the 14.

I would love to be take this down the local Starbucks and devour the other stories over a grande Columbian blend but seeing as the closest Starbucks is 30 minutes away, I’ll settle for a home-brewed House blend in my cosy little home office.

After skimming the first few chapters, I’ve noticed that there is a great diversity of online business models that are explored. And the best thing is that these are real stories from real people who are living the internet dream.

If you want to live the internet dream too, this is a great little book to give you some ideas to get started with your own online business.

Check it out on Amazon (affiliate link)

To your success,
Stu “Sensei” Stirling

p.s. Congrats to James for releasing this on the market! I bet it feels awesome to hold a real book that you published in your hands.

p.p.s. I wonder if the ‘Starbucks color scheme’ on the book is a coincidence… or just maybe one too many ‘work sessions’ at your local store ingrained the colors into your mind?

“I Want To Make Money Online!”

As a teacher of Internet marketing, I get emails very frequently from subscribers and blog readers with a similar theme…

“I want to make money online. Can you help me?”

My reply is always “Yes, of course I can help you!” quickly followed by a question of my own.

“How do you want to make money?”

Imagine walking into a job recruitment agency and telling them “I want to make money!”

They will probably say, “Ok, you’ll need to get a job. What kind of job do you want to find?”

So, when you come up with the idea to start an internet business or start making money online, your first step is to think about “how” your going to go about it.

Here are a few essential questions to ask yourself that will make it easier for you to get closer to your goal of making money online.

  • What business model am I going to follow? (similar to when the job search agency asks “what job are you going to look for?”)
  • What am I going to sell?
  • How am I going to sell/market it?
  • Will I make a blog? Will I build a list? Will I create  a membership site?
  • Will I be an affiliate? Or, Will I create and sell my own product/service?

After you have a good idea of what you want to sell and how you’re going to sell it, you’re ready to move on. You can go and create your business and start marketing it.

And finally, two tips.

1. Research successful business models and borrow ideas from ones that work. There’s no point in re-inventing the wheel.

The same thing goes when you’re playing with ideas of what you want to sell.

2. It might be better to ask yourself “What do people want?” or “What are people already buying?”

It’s a million times easier to sell something they already want than trying to convince them they want it but don’t know it yet. In other words, don’t make it hard for yourself by trying to create a new market for your product/service.

Thanks for reading.

In a future post, I want to talk about and compare some of the best online business models that I’ve used and seen used with success.

Stuart Stirling

p.s. Are you still trying to find a way to make money online or have you got a firm grasp on what business model you want/have? Leave your comment below.