Selling Other People’s Products Vs. Selling Your Own

What is better?

Create and sell your own product, or sell someone else’s and get a commission?

If you’re totally new to online marketing, I would recommend starting with selling another person’s product. We call this business model ‘Affiliate marketing’.

Your job then is to just promote a product, send traffic to your link and get paid a commission for any sales you refer.

This way you can skip the job of creating the product, website, graphics, customer support etc, and just focus on selling.

But is it affiliate marketing really the better business model?

Is it easier, more profitable, more enjoyable to be a product creator/owner or an affiliate?

First, let’s take a look at the Pros and Cons of Affiliate Marketing .…

The Pros:

Low Investment – Both in time and money as it doesn’t take long to find affiliate offers to promote and it also doesn’t cost anything to become an affiliate marketer other than your computer and internet connection costs.

Plenty Of Choice – There are many products that you can promote. In fact, you could probably add ‘too many products to promote’ to the list of cons for an affiliate but we will stick with it being in our favour because we can use top affiliate programs like Zaxaa, JVZoo and Clickbank to find top selling products to promote and if we know of any top marketers who have their own products we might find some gems to promote right under our nose. Wink! Wink!

No Support Or Customer Service – As an affiliate you don’t have to worry about buyers contacting you with their support issues as the product owner will deal with them directly.

The Cons:

You Are Building Someone Else’s Buyers List – A golden rule of affiliate marketing, whilst not set in stone is to build your own list before you promote affiliate offers to them. If you just send cold traffic to an affiliate offer you are likely never to hear from them again and even if they didn’t buy anything, the product owner will have done his best to add them to his list and the ones that did buy will be on his buyers list for future promotions. If you can add them to your list first, then all the better for you.

Bad Product Owner = Bad Business For You – If you find top product owners to promote their products this shouldn’t be too much of a problem as most of them value their reputation, but there are always those that don’t provide great support and this can mean you might lose credibility with your customers. Say you build a list of subscribers and you recommend something to them that proves to be a pile of junk do you think they will be eager to follow more recommendations from you? Of course not! So that is why we need to do our due diligence up front.

No Control Over The Product – As you don’t own the product you have no control over it at all. The owner sets the price and has total control of what’s on the sales page including bonuses. You can add your own bonuses to sweeten the deal and this process is easier on some affiliate platforms than others.

Now, The Pros And Cons Of Being A Product Owner/Seller….

The Pros:

You Are In Control – You have total control over the content of the product, the copy on the sales page and the price you sell it at. You also get to choose which marketplace to sell from or even more than one, the choice is yours.

You Keep All The Money – As the product owner all revenue made from sales goes to you. Well almost all! I say “almost” because you will have to pay a fee to the marketplace you sell from and even if you just add a Paypal buy button to your sales page you still pay a fee to PayPal. There’s always someone who wants a share.  😊

Another thing to consider is that by putting your product up for sale at places like Zaxaa, JVZoo and Clickbank you hopefully will get affiliates promoting your products for you and they will be paid a commission which as owner you set the amount.

Affiliates Can Be Good For You – If you attract lots of affiliates who send lot’s and lot’s of traffic to your sales page you can build a list of buyers but also by using a free offer via an exit pop you can build a list of prospects and then you have an audience for any future products you release.

If your products are top quality your affiliates will be only too happy to promote any future offerings you have.

It Pays To Produce – If you create a great product and you build a list of buyers you are on your way to financial freedom BUT!…

I only said that you are ‘on your way’ and not that you have cracked the code. You still have plenty of work to do but the good news is you now know what needs doing so you can rinse and repeat and as your customer base and your list of affiliates grows so does your wealth. Now, I can’t say that you will go on to be financially free because I don’t know how much work you are prepared to put in, but I will say that if you put the effort in you will reap the rewards.

The Cons:

Requires Investment – Creating your own product to sell takes investment in both time and money and can seem like a daunting task if you don’t really have any experience in Internet Marketing. Firstly, the time required initially will depend on your experience as you research your chosen subject. Secondly, you can’t create a product and put up a sales page for free because you need a professional looking sales page which requires professional looking graphics. Sure, you can throw up a basic page with a sales button, but you are looking long term here so start off as you mean to go on. As part of your research check out other products like yours and see which sales pages catch your eye.

They Need Your Support – You simply cannot afford to provide substandard customer service, or your business will fall flat on it’s face and once you lose them you are very unlikely to get them back. Make sure you keep up to date with support issues because if your customers feel they are being ignored they will go elsewhere. If you can afford it, you might want to look at outsourcing your support as it can be very time-consuming answering tickets daily. Outsourcing might not be an option at first but once you start earning good amounts having a good support team is worth its weight in gold.

I am fortunate in having a top guy from the UK to look after my support for me. Not only is he on the ball answering tickets quicker than a speeding bullet but he is probably the most handsome support guy on the web today! 😊😊😊😊

You Have To Know What You Are Talking About – Whilst you don’t have to be the best in the world at what you do, you do have to have some knowledge of what you are trying to sell. If you have zero expertise in any area of Internet Marketing then, in my opinion, you should choose an area you are interested in like traffic generation, list building, social media or whatever you like and become an expert.

You don’t need a university degree in your given subject, but you simply must be able to walk the walk not just talk the talk. For example, if you create a traffic generation guide and you only have 100 visitors a week to your own site no one will take you seriously.

It Could End In Tears – Having a product for sale, whilst being a great way to earn money, it isn’t guaranteed. Just by putting something on any affiliate platform doesn’t mean it will sell and even when you get multiple affiliate requests it doesn’t mean they will sell many copies at all. For example, I had a request for affiliate approval on JVZoo from a guy who had been an affiliate for 4 years. Guess how many sales he made. Yep, zero! Then you get the ones who have 25% refund rates on things they promote. Stay well clear of those guys!

I am not trying to frighten you off recruiting affiliates, but you do need to check out each affiliate platforms method of paying affiliates.

So, by having your own product for sale doesn’t mean you can sit back and watch the money roll in, you still have work to do and by recruiting affiliates you have an army of people spreading the word about you and your product and are not just on your own.

In Conclusion:

So, what’s it to be? What’s best, owning your own product or being an affiliate?

I hope I am not going to disappoint you with my take on this, but I say DO BOTH!

If you have your own product and are steadily building a list of buyers, you can promote affiliate offers to them whenever you like. Now, I am not going into detail about how to do email marketing here but suffice to say, treat your customers well and they will treat you well. This means don’t force promo after promo on them, give them some great free content along the way and now and again recommend something to them.

If you decide to start off as an affiliate before creating your own product, that’s fine, just make sure that wherever possible you are putting them on your list before promoting to them. One way to do this is to download one of my free turnkey cash kits and set it up to start building your list.

Once you’ve built your list, you then you will have that audience to send emails to when you do launch your own product.

To your success!
Stuart Stirling

 

Hangout with Kevin Riley – How To Start An Automated Internet Business

Kevin Riley is another Japan-based internet Entrepreneur.

We got together for a Google hangout last night where I got him to chat about how to start and run an automated Internet business like he and I do.

We also covered some of the big things beginners or “Newbies” struggle with and how they can overcome them.

Check out the 40-minute replay here.

(watch in large screen)

A few of the points we cover in the Hangout…

  • Why Information overload is a BIG problem and how you can overcome it
  • How to Automate your business with simple tools so you can ‘unplug’ and still make money
  • How to Start taking your internet business seriously and why you MUST if you want to succeed
  • How you can Enter a niche even if it seems saturated

Kevin has been creating very comprehensive, easy-to-follow guides and courses to help people run their online business for almost a decade.

He’s soon releasing his new ‘workshop’ course called “Unplugged and Making Money“.

I highly recommend Kevin’s products. I’ve received review copies and even bought some of his products and every single one is filled with very detailed instructions to help even the most confused and tech-challenegd newbie succeed.

Stuart Stirling

Checklist For Using PLR To Create Your Own Unique Product

My GOODNESS, I love PLR! Whoever invested the concept of licencing is a genius and I want to shake his hand. (or hers).

To tell the truth, I’m one of the laziest marketers you may ever meet. That isn’t to say that I don’t do anything. I do actually get a lot done – but I’m lazy. I like to work smarter and not harder.

That’s one of the major reasons why I love buying products with PLR. If you’re unfamiliar with PLR – it stands for ‘Private Label rights’. Meaning that if you own the PLR, you have the permission to completely brand and sell the products as your own.

So in short, PLR = instant product.

Plr is a massive shortcut to product creation. The product is already created, you can simply re-name it, call it yours and sell the crap out of it. Perfect for lazy marketers like me.

Business is a numbers game. The more products you can have out there in the market place, the more income and customers you can attract. By using PLR, you can simply get more products out faster.

I use plr quite extensively for a lot of my products I sell and content I give away (this article however is written by yours truly), simply because I can create more products and sell more in a shorter time. I like product creation, but I much prefer selling!

3-sell-more-ebooks

My business seriously would NOT be around today if it wasn’t for good quality PLR products. I find PLR products from a bunch of sources. I find them in the WF WSO section through to receiving emails from plr vendors.

Once you buy one plr product, you can usually find a lot of different plr offers because the marketers and product creators like to promote each others offers.

So I love to check out all kinds of plr offers. I have a problem though. And I know others have the same problem too.

That is, I buy too much PLR. We always have the intention to modify it and sell it asap but when life and other things in business get in the way, the products seem to pile up.

I have to manage my time so I can set up the PLR and get the product out the door, so I can turn it into some cash instead of leaving it doing nothing on my hard-drive.

Here’s my simplified cheat-sheet for setting up plr products and selling it fast…

1. The product MUST be high-quality. No matter if you’re giving it away or selling it. You just can’t be flogging junk products. Of course you can and should edit and re-write any part you want to make the product as best as you can. It’s just a huge time-saver to start with quality plr.

2. The product MUST be in demand. It’s no good to sell something that people just don’t want.

3. Re-write the sales letter. I re-write sales letters myself as I know a thing or two about copywriting. If you can’t or just don’t have time, hire a copywriter. Most PLR products come with lousy sales letters that just don’t convert. A good sales letter is essential.

4. A new product graphic. Screw getting a whole new minisite design. You can splash out and get a slick new design from top to tail but you don’t need one. You can get away with a Fiverr gig for a new ecover.

5. Add bonuses to your front end offer. This is a given but bonuses increase sales like crazy. I use PLR products for bonuses too.

6. Add Upsells and Downsells to your funnel. Your upsells/downsells have to be related and provide extra on what you’re selling on the front end. A well thought-out funnel can double or triple your revenue.

7. Set it up on a shopping cart system that is easy to use. I use Zaxaa now almost exclusively after trying several different solutions. You can simply just use a plain-Jane Paypal button to take payments and deliver your download to your customer.

8. Keep pumping out products! This really is the key to building your business. The more order buttons you have out here in cyber space, the more chances you have of making sales. I keep my sniffer out for new PLR and resell rights products that I can set up or add to my funnels.

Using PLR really is the lazy man’s online business. Like I mentioned in the beginning of the article, I love PLR because the products are already done, meaning I can get more products out faster. For step-by-step details on how to set up and sell your PLR products fast like I do, I recommend the PLR Paydirt video training course.

So what are you waiting for? Use these steps to start pumping out and selling more products fast, the lazy way using your Plr!

Stuart Stirling

How To Build a Better List In 2013

Happy new year! I‘m a little late in posting this as a New year’s post.. as usual.. it takes me a few days to get back into the groove of working after the festive season.

I hope you had a good time off and are raring to get back into the working habit! As for me I was excited to get back into the full swing because I’ve been thinking a lot about the changes I need to make to my business to make it better.

This year I really will be focusing on 2 things mainly..

They are…

1) Getting more order buttons online (launching more products and more services)

The more order buttons, the more chance of a sale – don’t you agree? Of course traffic plays a role in that too, but it’s easy to get traffic.

What I really want is to build a better list.. a list of buyers.

Buy stu a Latte

 

(the button does actually work… try it out! 😉

It really isn’t the size of the list that matters.

I know how to grow a list… I can grow a BIG list very quickly if I want to but it won’t necessarily be a great list.. I don’t want a list full of freebie seekers and tire kickers.

Some of them become buyers but  I’d much prefer a list of people eager to get what I’ve got and to spend money.

So a big change for me is to build up my customer lists and engage with them on a more personal level so I can get them results. After all, what’s good for them is good for me too.

2) Producing higher quality products

I want to move my focus away from releasing cheap $7 products as much as possible.

Sure they have there place (as good lead generators) and I’m definitely going to use them as part of my sales funnel, but I’ve been spending too much time focusing around them.

I and going to be working on producing and offering higher priced, higher quality products and services.

I have no qualms about charging higher prices either… as I see it as a win-win. I earn more money which is a given, and my customers are more likely to get results because they attach a higher value to the product which gives them a feeling of obligation to actually use it to try to recoup the investment they’ve made. No one likes to waste money, especially a big sum, so when we pay a lot for something, we want to bloody well make sure we use it!

And I have set a goal that I’m positive I’ll accomplish by the end of 2013. I’ll actually most likely achieve it well before the end of the year. It’s an income goal and if I just follow the 2 steps I’ve outlined above I’m sure I’ll make it easy!

I encourage you to look at your business too and see where you need to make changes to reach your goal. It doesn’t have to be a financial earnings goal, but I think they are great ones to have. It’s measurable and a plan of action can be created with some simple mathematics.

Looking forward to this year and what it brings! Hoping you’ll stick along for the ride.

To a super successful 2013!

Stuart Stirling

p.s. Do you already know what changes you need or want to make in your business? Leave them below in the comments. I’d love to hear them.

6 Ideas For Easy And Instant Products

Every big time marketer will tell you that product creation and marketing is really where it’s at if you want to make it big in your niche online.

A product of your own gives you credibility, authority and will become a core piece of your business you can use to get customers, leads and form JV partnerships.

I have created a handful of digital products in my online career, but I recently have been thinking that I should be making more!

Digital products are the best kind because you do the work just once and it can be downloaded over and over again. Plus deliver can be automated so it’s really a set and forget business. The perfect kind for living the internet lifestyle!

This is my excuse… but the reason I find it hard to create more products is not because I don’t know how or are lacking ideas.. but believe it or not, I have too many ideas it’s hard to pick one and run with it.

I also have a slight case of the tendency to “over-think” things.. and that leads to procrastination. That’s my weakness and I admit it. I am not perfect – no-one is! Not even the big gurus!

So back to this article about product ideas, let me unload a few of my ideas on to you.. who knows, maybe one of these could be a ‘million-dollar idea’ for you!

1. Interview An Expert(s), Or Have Someone Interview You

First of all, this is easy and quick and it turns you into an authority by association. Record the interview and sell the product as an MP3. You can use Skype and any of the Skype recording apps available. Audio interviews make cheap, quick and high value products!

2. Ask Experts To Contribute A Chapter Of An Ebook

Again, little work on your part and you get the authority by association. Your job is to approach and collect this content from marketing experts in your niche. This kind of product helps everyone involved because they are all getting exposure.

3. Short “How-to” PDF Report

PDF reports can be short 10 – 20 pages. Give 1 solution to 1 problem that people are desperate to fix. If you hate writing, you can always outsource, or you can talk into a microphone and do voice to text.

4. Screen Capture Video

Like the short report, explain and show how to solve a problem by showing how to do it on your computer screen with voice. Video products have high perceived value so your customers will love you. Here is a free screen capture software called Jing Project.

5. Create and Sell PLR

PLR is always hot. You can sell PLR to articles, reports, videos, audios, graphics, templates, software, scripts… just about anything digital, if you created it, you can sell it with PLR.

6. Team Up With Someone Who Already Has A Product…But Isn’t Selling Well

There are a lot of product owners who have done the hard work but can’t get it to sell. Get in the circles in your niche to make friends and strike up deals. You can strike a deal and team up with another marketer to promote their product for a share of the fame and fortune.

Bonus Tip: If you’re stuck for ideas, check out the market to see what is already selling! You can’t totally rip off their product but you can get ideas to create your own.

I’ll admit product creation can be a pretty daunting task, especially you’ve never done one before but if you use the tips above and go through the steps of product creation, you can easily create your own hot selling products and build a stable internet business.

Stu Sensei