Perfectionism Kills Productivity

I was chatting with a customer a while back
and he was telling me about two info-products
he’s been working on for around 6 months.

He still he isn’t ready to release them and show
them to the world yet because they’re not perfect.

I said, “They’ll never be perfect, so don’t wait.
Just get them out there.”

All this time that he’s hiding his products is
just wasting time.

It’s time that he could be making sales and building a customer
list who he could ask for feedback on the product.

The customer would be perfectly happy with the products
as they are but could offer advice or ideas for improvements.

Don’t waste time trying to make things perfect.

If you’re waiting for things to be perfect, you’ll
be waiting a long time. Too long.

One of my favorite slogans is “Money Loves Speed”.

Fast decisions and fast implementation is when you can
create great income.

I’m a copywriter also, and to me a sales letter is never
perfect but I get it to a stage that I’m happy with
and then send it off to my client for review and
see what comes back. Even the final draft is
never quite perfect. But it looks ‘good enough’
and works ‘well enough’ so I and my client are happy.

You could apply the same method with your thinking.

Don’t worry if you don’t know how to do everything
perfectly before you start. You don’t need to have
the perfect ‘plan’ before you start taking action.

You’ve got to find that ‘middle ground’ where
you can say ‘It’s good enough’ and then just
go for it.

The worst thing you can do it be like my customer
above with his products – nothing. His products are
complete but they and he are standing still.

If you’re not moving up, you’re moving down.

Start doing something, anything – to get you
moving up and one step closer to finishing your project
or releasing your project. Maybe there is just one
little thing that is holding you back. A technical
issue or something else. Fix it somehow, and get it
out the door..

Start moving to get momentum going.

Keep the momentum going by doing a little everyday,
even if it’s not the absolutely perfect thing to be doing.

Eventually, you’ll automatically get better
at choosing the best things to do to achieve your goals.

If it keeps you moving forward it’s good enough.

Stuart Stirling

 

6 Ideas For Easy And Instant Products

Every big time marketer will tell you that product creation and marketing is really where it’s at if you want to make it big in your niche online.

A product of your own gives you credibility, authority and will become a core piece of your business you can use to get customers, leads and form JV partnerships.

I have created a handful of digital products in my online career, but I recently have been thinking that I should be making more!

Digital products are the best kind because you do the work just once and it can be downloaded over and over again. Plus deliver can be automated so it’s really a set and forget business. The perfect kind for living the internet lifestyle!

This is my excuse… but the reason I find it hard to create more products is not because I don’t know how or are lacking ideas.. but believe it or not, I have too many ideas it’s hard to pick one and run with it.

I also have a slight case of the tendency to “over-think” things.. and that leads to procrastination. That’s my weakness and I admit it. I am not perfect – no-one is! Not even the big gurus!

So back to this article about product ideas, let me unload a few of my ideas on to you.. who knows, maybe one of these could be a ‘million-dollar idea’ for you!

1. Interview An Expert(s), Or Have Someone Interview You

First of all, this is easy and quick and it turns you into an authority by association. Record the interview and sell the product as an MP3. You can use Skype and any of the Skype recording apps available. Audio interviews make cheap, quick and high value products!

2. Ask Experts To Contribute A Chapter Of An Ebook

Again, little work on your part and you get the authority by association. Your job is to approach and collect this content from marketing experts in your niche. This kind of product helps everyone involved because they are all getting exposure.

3. Short “How-to” PDF Report

PDF reports can be short 10 – 20 pages. Give 1 solution to 1 problem that people are desperate to fix. If you hate writing, you can always outsource, or you can talk into a microphone and do voice to text.

4. Screen Capture Video

Like the short report, explain and show how to solve a problem by showing how to do it on your computer screen with voice. Video products have high perceived value so your customers will love you. Here is a free screen capture software called Jing Project.

5. Create and Sell PLR

PLR is always hot. You can sell PLR to articles, reports, videos, audios, graphics, templates, software, scripts… just about anything digital, if you created it, you can sell it with PLR.

6. Team Up With Someone Who Already Has A Product…But Isn’t Selling Well

There are a lot of product owners who have done the hard work but can’t get it to sell. Get in the circles in your niche to make friends and strike up deals. You can strike a deal and team up with another marketer to promote their product for a share of the fame and fortune.

Bonus Tip: If you’re stuck for ideas, check out the market to see what is already selling! You can’t totally rip off their product but you can get ideas to create your own.

I’ll admit product creation can be a pretty daunting task, especially you’ve never done one before but if you use the tips above and go through the steps of product creation, you can easily create your own hot selling products and build a stable internet business.

Stu Sensei