At some stage in your internet business career you’ll probably consider getting a mentor for that extra expert advice, support and ‘kick up the butt’ to push you to the next level.
I highly recommend a mentor if you can afford one. There is nothing like having someone to keep tabs on you and someone you can report to on top of all the advice they can share with you.
But unfortunately, for many marketers, especially beginners with a low budget, even if you want to get a mentor, you may not be able to afford one.
I was thinking about this the other day and was playing with the idea that you can be your own mentor. This would be the perfect solution to those who want to build up their business and save a lot of money.
If you’ve been working online in your own business for any time, you’d probably know that being your own boss is not the easiest thing to do. To be your own mentor and be your own boss is going to be even harder so this concept isn’t for you if you’re lazy.
In order to be your own mentor I believe you have to have more qualities than just being an average web business owner.
To make the leap up, you need to have extreme self control and an unstoppable drive to be the constantly learn, improve what you’ve already got, do new things better and do it more often.
I believe this is where 99% of “self-bosses” fail. They simply can’t control their minds to keep their thoughts focused on their business long enough to get any decent work done. It’s hard I agree and I am not saying I’m perfect in this area. There are so many distractions online. We have to get a handle over our inbox, facebook account, instant messengers and other activities that can suck our attention and our time. To be your own mentor, you’ve got to turn on the ‘boss inside you’ and listen to him. You’ve got to think like a mentor. You know when you’re mucking around and should be working – think “would [insert mentor’s name here] be doing this?”. Then it’s only a matter of making that mental decision to stop procrastinating and getting back to work.
Try this too: If you find yourself screwing around wasting time, close all browsers and programs.. even go so far as to switch off your computer. Get a pen and paper and write out a list of things you want to do. Then plan how you’re going to accomplish them. Not knowing what to do when you sit down at your PC is the biggest feeder of procrastination.
Getting The Drive
First of all, you need to really want to succeed and have an undying dedication to your business. It’s pretty easy to get excited and hype yourself up to get motivated – you just have to imagine yourself when you have achieved your goal. If that doesn’t work, read some motivational books or listen to audios.
If you’re not increasing your knowledge everyday, you’re going backwards. The internet is changing everyday. Although the fundamental marketing strategies remain the same, new tools and marketing avenues appear all the time. Yes it’s good to buy some courses that teach you new (for you) methods to increase traffic. conversions, profits etc. If you don’t buy anything thinking you already know all there is to know, you’re shooting yourself in the foot!
Learning is one key to growing your business. You pay a mentor to learn new things so think of new courses and study resources as in investment. You do have to pay for knowledge, but it’s that knowledge that can make you rich!
Improve What You’ve Got
There is always room for improvement so whatever you have learned, see where you can apply it to improve your business that you’ve already got going. Some marketers like to start new things and forget about what they’ve made in the past. I like to maximize what I’ve got because it’s a lot easier to make something better than start a completely new project.
Do New Things Better
Creating new things is what being an entrepreneur is all about. It’s a good idea to make what you’ve got better but you’ve got to always be looking to create and grow your product line, your customer base and build your brand. It comes back to learning – from courses that you buy to your experiences/mistakes – to do new things the better than before.
The awesome thing about having an internet business is that it’s a numbers game for the most part. Once you’ve got your conversion rates dialed in, you can pretty much predict how much you can make or how much traffic you need to be able to make X dollars. The next step is to just do more of what you already know what’s working. It’s not rocket science. You don’t have to invent a brand new business every time. Just keep pumping out offers sites and campaigns that you know are going to make you money.
Make Goals And Reward Yourself
You’d get a lot of satisfaction if your mentor gave you a big pat on the back and said “great job!” seeing all the great results you’ve accomplished. Being your own mentor, you should reward yourself for accomplishing certain tasks by a certain time. It can be a daily reward or a big reward after a big project like a product launch. This means you’ll have to set goals and deadlines to accomplish them. Having a reward waiting for you will keep you focused and determined to get the job done right. You don’t want to put yourself under too much pressure but you need a little to get the most out of your time – and simply get things done!
Becoming your own mentor is not impossible and it won’t happen overnight. It will take a lot of work but if you apply some of the qualities I talked about above, you may find yourself becoming the mentor you would have happily paid $1000/mth to. But as your own mentor, pay that money and all the extra you make from your improved business to yourself. You earned it!
To your success!