The More You Give, The More You Get

There’s a key law of success that goes back as far as man can remember.

Give more to get more

It’s such a powerful concept that it has been incorporated into the teachings of many world religions.

Some people call it ‘Karma’, other people know it as ‘The Golden Rule’, and others just call it ‘Common Sense’.

This ancient and well known law of success simply states that the more you give the more you get.

How does that apply in business? Simple.

The better you treat your customers the better they will treat you, the more likely they will be to refer you to others, and the more likely it will be that THEY will work to keep YOU as their provider.

Think about it. Take this restaurant situation for example:

-If you go to a restaurant and the staff goes out of their way to provide you excellent service and serve an excellent meal, how likely is it that you are going to return?

-How likely is it that you are going to tell a friend how great the meal was?

-How likely is it that you would be willing to pay a couple of extra dollars next time to get the same delicious food and the same level of service?

It’s easy to think about business solely in terms of numbers.

After all when we started our businesses it was the dream of a large bank account, fancy cars, and financial stability that gave us our early motivation.

But any salesperson worth his salt will tell you that businesses are built on relationships and not numbers.

It doesn’t matter if you have the greatest product in the world if you treat your customers like second class citizens.

No matter what line you are in, you rely on someone to give you money and people are far more likely to give money to someone they trust and are comfortable with.

Trust can only be built by delivering a quality product on time and for the expected price. Another word for this is ‘value’.

Note that I didn’t say cheapest price!

People are willing to pay a premium for better service and there is no shame in charging for it.

But if you are going to charge someone an extra $5.00 because you offer the best support in the industry, you better be willing and able to deliver on that promise.

It may seem like you are wasting time when you send out notes to your clients just to give them some free info, wish them a happy birthday, or forward an article you think they may be interested in but it is not a waste at all.

The more genuine human contact you give to your customers the more they will think of you as an associate and not just as a nameless service provider.

These little “time wasters” can result in big profits down the road, it’s just hard to recognize that when you are starting out.

So do something extra for your next customer. Go out of your way to give them more than they are expecting.

It’s all about over-delivering on value…and any marketer or business owner will testament to the power of over-delivering.

You don’t have to go overboard, of course. Just go the extra mile and make them feel like they are your most important customer because the reality is that EVERY customer is your most important one. In the long run, the payoffs can be huge.

Stuart StirlingTo your success,

Stu ‘Sensei’ Stirling

p.s. If you have any stories of where exceptional service or someone going the extra mile turned into bigger sales, either for you or from you, let us know!

Squidoo Is Not Dead!

Squidoo.com made waves on the web a few years ago.

It was a revolutionary (for it’s time) user-content driven site that marketers flocked too to funnel free traffic to their site or promote affiliate offers right from the pages (lenses).

It was the second favorite choice for Bum Marketers behind Ezine Articles because Google loved Squidoo. It was relatively easy to get #1 page rankings for  lenses built on long tail keywords.

But like all good things, they have to end. Squidoo was probably too good.

People found out about the awesome-ness of Squidoo and started to abuse it. It was only a matter of time until they cracked down on the spam lenses and abusers of the technology.

Many copy-cat sites were built and soon people forgot about Squidoo.

But I’m happy to say Squidoo is back!

In the glory days of Squidoo I set up a lens where I was giving away a free “how to make money on squidoo” ebook. That lens is still functional today and I get anywhere from 10 – 30 new subscribers a day from it.

I got an email the other day from a subscriber who download that report and loved my emails. She included a link to her first lens.

I replied back and told her it looked really good and asked her if she has made any sales from it yet?

She replied and told me she had already made 11 sales of amazon products which has earned her $15 in profits – and it was her very first lens that she created just 2 weeks prior!

Sure, $15 is not enough to buy a yacht and take a year off to sail around the world, but if she scales it up, creates 10 lenses following the same pattern as her first one, she’ll be looking at some very nice passive monthly income.

I love success stories like this. It lets me know that my hard work in teaching others about online marketing is paying off.

And let’s me know that Squidoo is not dead – it’s very much alive.

Squidoo never died, they just took a step out of the spotlight to makes themselves better – and now they’re back in full force.

I recommend you check out Squidoo today! It’s totally free to join and start making lenses about anything you want.

They are still a great place to share your expertise to help promote your business – and better than before.

Use it for what it was made for and it will be good to you.

To your success,
Stu Sensei

p.s. What do you like/dislike about Squidoo? Leave your comment below and share on facebook and twitter!