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Tag: single optin vs double optin

Double Or Single Optin: Which Is Better?

Double Or Single Optin: Which Is Better?

If you’re building a list and you should be, you usually have to choose between your subscribers having to confirm their subscription (opt-in) or not. There is much debate between marketers about which is better. But let’s first have a look at the pros and cons of each option…  Double Opt-in subscribers… … Have to confirm their subscription by clicking a link in a confirmation email which means the email address they used is a valid one and not a…

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