You’ve probably already jumped onto the Twitter wagon by now but may be struggling with how to get a decent amount of followers.
There are a lot of services out there that promise to deliver hundreds or even thousands of followers to your account, but are those followers targeted?
Are they real people who are interested in your business? Are they going to stop and read your tweets and click on links you share with them?
You probably already know the answer.
Twitter followers are just like any other leads or prospects.
If they are interested in what you have to say or sell, then your conversion or subscriber rates will be high.
If they are just a group of random people who have never heard of you before then your conversion and subscriber rates will be dismal.
Twitter should be used not as a megaphone to shout to random passers-by, but as a soap box you use to address your loyal fans.
So how do you get targeted followers?
The easiest way is by reaching out to people in the ways that you normally do, but then adding a call to action for them to follow you on Twitter.
If you have an email list, a blog, or a Facebook fan page then you can use it to announce your Twitter profile and start gathering followers.
These people are already following you in one medium so it should be easy to nudge them into another.
You’ll find that they will often jump at the chance to follow you in as many channels as they can.
If you are a regular member of a forum for your particular niche, then it’s a good idea to add your Twitter information to your forum profile and, if the forum allows it, your forum signature.
Every time you make a valuable contribution to the forum, people will see you Twitter link and may choose to follow you.
This method puts your Twitter profile page right in front of people you want to target the most: people who already know who you are and who are highly interested in your niche.
Forums are where the most hardcore members of any niche hang out, so getting one of them as a follower gives you a highly targeted lead.
Another great strategy of course is to just use your Twitter feed responsibly. Don’t tweet every last thing you do, only use your tweets to share something useful.
This gives you a good chance of getting a “re-tweet”.
A re-tweet is simply when one of your followers shares your tweet with his followers. This instantly increases your exposure and gives you a good chance of picking up more followers.
As with everything else, the more you give the more you will get.
Attract followers by making your twitter feed something people will WANT to follow.
Everyone has a twitter account now, so adding you to their list is nothing new or special anymore. You have to earn their following and keep earning it tweet after tweet.
Try using your feed mostly to distribute “exclusive” free tips or links to free, funny and/or helpful stuff you find.
This is a great way to build follower loyalty AND to get re-tweets.
Naturally, the same thing goes for all type of social media like Facebook, Youtube and LinkedIn etc.
The more value you can put out there, the more people will “like” your stuff and share it.
p.s. Have any other great ideas for catching and keeping loyal, targeted Twitter followers? Share them in the comments section.