Squeeze Page Split Test Results Round TWO!

A couple of weeks ago I posted some results of a very surprising split test with my weight loss list building campaign.

After finding the winner of that split test, I decided to run a new split test with the winner of that going against another squeeze page.

Again, two completely different pages, but essentially offering the same thing.

Here are the results of Test 2 for you to check out and analyze!!

THE TEST

The New Skool Squeeze Page (2-Step Optin Form)

Winner of Test 1, Made with 1 Minute Sites

splittestTWOnewskool

VERSUS

Old Skool SIMPLE Squeeze Page

Winner of Test 2, made with a free HTML editor and a stock image!

splittestTWOsimple

 

I used Ad Trackz Gold again to run my split test. I love that tool.

splittest_results_2nd_test

This again surprised me because it was the exact same traffic as I was getting for the first test.

I was running the same ads on the same PPC network.

Another interesting factor is that the winner of this test (SIMPLE old skool page) is NOT mobile optimized whereas the New skool made with 1 Minute Sites is.

I guess for a simple page like this, it still looks reasonably good on a mobile device so it still converted on mobile traffic.

The BIG HEADLINE really stands out no matter which device you use to look at it.

Why am I showing you my results?

I’m not worried if you copy these pages. Heck I don’t even mind if you copy them word for word, but if you do, TEST other versions and keep testing  until you find something that beats these! It probably won’t be very hard. These pages literally took me minutes to create.

I find it fascinating to see the results of split testing and this data is PRICELESS. Marketing is a numbers game so if you can pump up the numbers you’re going to me making more $$$.

Of course there are other immeasurable factors that go into marketing success, but for the most part, get the numbers right and you’ll have success.

Let me know your thoughts, questions and comments below!

You can see the results from the first split test here if you haven’t done so yet.

Stuart Stirling

 

 

Surprising Results! Results From My Squeeze Page Split Test

For the past year, I was running an ugly old skool squeeze page my Weight loss site.

Ugly graphics, the works. You can see it below.

I recently decided to fire back up some traffic to my weight loss squeeze pages because I want to focus on building my list bigger in that niche again.

Everyone Loves Split Testing!

Seeing how split testing is “all the rage” right now (it has been forever actually) I pulled my finger out and created a nice, sleek new skool squeeze page using 1 minute sites to run against my old template.

The whole purpose of split testing is to find the better converting page. In this case, I wanted to find the best converting squeeze page so I would get the most subscribers from my advertising (traffic) dollars.

Here’s a preview of the two pages I split tested.

New skool template is on the top. I used 1 minute sites to create it in literally a couple of minutes. It’s one of those flashy 2-step optin pages when the user clicks the button and an optin form pops up.

The old skool one looks like it was made in 2007 (it probably was). The template came from a PLR package. I just modified the copy and slapped my optin form code on it.

THE TEST

OLD SKOOL VS. NEW SKOOL

splittest

As with any split test I run, I had no idea which would convert better.

Sometimes you can get a pretty close prediction, but no-one ever does know which page will convert better until you test it.

I was actually thinking the old skool one would convert better.

But to my surprise the new skool template converted almost TWICE AS BETTER!

And the winner is….

optin page split test

The loser was the old skool template.. so guess what I’m doing with that?! It’s going in the recycle bin.

loser

I used Ad Trackz Gold to run the split test. Here are the detailed numbers…

splittest_results

To be honest, I only started split testing and tracking stuff about 18 months ago. Big rookie mistake (that I was committing for almost 5 years! doh!)

TIP: If you’re serious about your business, you’ve got to track and split test too – unless you like throwing money down the toilet. 

Why such a big difference in conversion rates?

I am not entirely sure. The copy is almost the same. The headline on the new page has the word FREE in it. That could have made a difference.

My biggest suspicion is that the new skool squeeze page I made with 1 minute sites is MOBILE RESPONSIVE (optimized for mobile… it looks great on a mobile phone or tablet.) whereas the old skool template is not.

Especially in the weight loss crowd I was targeting, the majority of traffic was coming from mobile. (mobile traffic is crushing it no matter what niche)

My ads were running on all platforms (desktop & mobile) and I wasn’t able (or I just don’t know how to) segment my ads to use both separately.

In other ads in the weight loss niche I’ve run on Facebook, (the test above wasn’t using FB, but another PPC ad network) about 800% more traffic came from mobile.

The short story, YOU MUST HAVE mobile responsive page if you want a good conversion rate. That’s a great thing about 1 minute sites which I used to create the New skool squeeze page.

You hear talk from marketers saying this is better and you should do this, but one thing I’ve learned is that you just never know how well a page will convert until you test it.

Marketing is not some magic voodoo thing that only the ‘lucky’ can succeed at. It’s a numbers game largely. It takes a little extra work to run tests, but you really need to if you want to succeed.

Leave your thoughts and comments below.

Stuart Stirling

p.s. Click here to see the results of my next split test which I ran with this winning page against another very ugly and simple old skool page.

p.p.s. Keep up with my marketing activities and insights on Facebook and if you’re not on my email list yet, join here and get some free stuff too.