The 2 Most Dangerous Mindsets That Kill Your Chances Of Succeeding Online

There is a lethal trap most newbies to internet marketing fall into.. and it’s super hard to get out of.And newbies aren’t the only victims.

I get emails and messages from guys and girls around the world telling me they have been struggling for months, sometimes years – and this is the #1 cause of it.

The worst thing is that almost all who have fallen in this trap don’t know that it’s detrimental to their success.

The trap is 2-part; trying to do everything yourself and trying to do it all for free.

I can see why people ‘think’ this is the best route to take when starting an online business… and maybe you still do, but hopefully by the end of this post, you’ll realize you must avoid this habit like the plague.

And I admit I was a little in this state of mind in the beginning of my career too – but thankfully I snapped out of it early.

I remember my first big investment (apart from getting a personal internet business coach) was getting upgraded memberships at safelists.

At first I was all for getting “free traffic”, but it was coming in in dribbles. I wanted to turn on the firehose of traffic – so I invested in pro memberships at a few safelist..

And they weren’t cheap!  Around $197 for 12 months! And I was doubting very much if I would ever see my money again.

But I decided to make it work.

One thing I always tried to do when I first started out was try to make back any money that I spent asap, so I was determined to get my money back – so I used those safelists religously. I mailed as soon as I could (I could mail every 3 days or something like that).

I’m not sure about now, but in 2007 they were actually quite responsive! I could get a dozen or more subscribers every time I mailed to the safelist members.

So did this beat writing articles and making squidoo lenses?

You bet!

There is nothing wrong with Squidoo and Articles, but at that time, doing it all my myself, I could just feel it was the long way to success.

I wanted to “fast track” and see results asap!

Doesn’t everyone?

So if you want faster results too, rethink your “work strategy”.

You might say “Oh I can’t afford to pay for a $200 membership upgrade!

But I say, “Do you want traffic today, or traffic next month?”

You might say “I can’t afford a professional autoresponder.”

But I say, “Can you afford not to invest in one? Are you planning on building a list of 300 or 300,000?”

You might say, “That designer/copywriter/mentor is too expensive… I’ll just keep going at it myself and wish for the best.”

But I say, “Why shoot yourself in the foot? Why not let experts do the job which will give you the best results (ROI)?”

I want you to see that spending money on tools and expert services is an investment.

An investment means that your money will work for you to make you more money. 

That’s how you’ve got to see business and your money in it. Money is a tool to make you more money.

If you’re holding on tight to it and not investing it, it will never grow.

Of course, you need to have a long-term plan.

You need to have all the pieces in place for your business to succeed.

For example, you’d be silly to spend hundreds on a website design only to never advertise it.

All these costs can add up, but with a long-term plan in place, and using a rough mathematical formula, you can forecast the results (PROFIT) you’ll be seeing.

That’s the great thing about most marketing campaigns.. especially online ones- You can almost predict the outcome before you start!

So have a think about your business. Are you in it for the long run, ready to dive in and get the lifestyle you want? Or are you being a wussy and just want to dip your toe in and not really see the potential that lies for you?

I hope you’re not a wussy, but if you are I have a cure for you.

To your success,

Stuart Stirling

p.s. Tell me where you’re at and what you’ll be investing in next!

For me, it’s about buying traffic and delegating tasks to others to free up my time.

Q&A: Finding Profitable Niches, Twitter, Beating Google Slaps

Thanks again for all the questions that were submitted.

This week we’ll cover a wide range of topics, so let’s get into them…

1. How do I find a hot profitable niche?

When looking around for a new niche to enter, you might find that it’s either too crowded or not crowded enough.

By this I mean there is either a lot of competition in that niche or the niche is too small it seems unprofitable.

So how do you find the “perfect” niche?

Well for starters, your niche choice should be related to something you’re interested in.

You don’t have to be an expert, but some basic knowledge helps. You don’t need to be super passionate about it, but you must at least be able to ‘get into it’ a little.

I know from experience that when I started a niche blog I had zero interest in, like “water powered cars”, I didn’t have the drive to keep going with it.

That water power car blog made me about 20c in Adsense revenue the whole 1 year I had the domain registered. You can probably guess I didn’t renew it for a second year.

Next, after you look at all the potential niches you are interested in, weed out the ones that are not targeting buyers – and I mean real buyers, desperate buyers.

Hobbies are OK niches e.g. model trains, radio control toys, but they tend to have more dreamers n them than buyers.

When you look at a niche where people are having major problems that need an urgent fix, you are looking at potential gold mines.

Then, when you have got your buyers niche, check out the competition. Chances are that there will be some strong competition.. at first sight.

BUT… don’t let that scare you off.

This is a good sign for one reason.. competition means there is money being made.

If you find a niche you think could be goldmine but find there is no competition, run the other way. No competition means no money.

The reason why you shsouldn’t be scared is because the niche is probably big enough that there are untapped keywords and angles that are open for the taking.

Keyword research will play a big part here to find those cracks where you can slip in for your share of the profits.

Then it’s just a matter of setting up your lead capture page/blog/sales page website(s) and targeting your corner and those low-competition keywords to drive traffic.

You probably won’t see your bank fill up overnight, so don’t chuck it in thinking your niche choice is rubbish.

Stick with it (that’s why you choose a niche you have interest in;). Keep at it getting backlinks, submitting articles, trading links with other bloggers etc.

Your traffic will increase and your sales will increase with it.

With Twitter, do I need to use a separate account for each niche/business?

Yes. “Branding” is a huge key factor to success in business. Your website name, your twitter name, are brands that you want your audience to remember.

So if you have a website about yachting and another about real estate, you’d want to have separate Twitter accounts for each business.

Tools like Tweetdeck let you manage multiple accounts from the one control panel so it’s actually not too hard to do.

How do I beat the latest Google slap?

Seems everyone is talking about the latest Google slap and sharing their 2 cents on the topic. So I will too… 😉

The news is that Google changes their algorithms once again which left screwed up SERPS (search engine results page rankings) for content farm sites like EzineArticles.com, Squidoo.com and auto-blog sites that had duplicate content, weakly linked sites.. blah blah blah…

90% of my traffic does NOT come from Google so this doesn’t affect me directly. But I know many of you have articles submitted to directories and on Squidoo etc.

So here are a few quick tips so you can avoid any future Google’s beat downs…

Think Quality! Quality sites, quality content, quality backlinks.

Basically, all the free, cheap, quick, easy ways to get backlinks and content (e.g. article spinners) are going to affect your quality.

Google’s goal is to provide quality sites to their searchers, so if yours is a low quality site, it’s time to rethink your game plan or you’ll have a hard time making page 1.

One thing I heard lately about building quality backlinks is to get links to pages other than your home page. Spread them out over your site.

Most people just get links to their main domain e.g. http://www.site.com whereas if you’ve got other pages on your site, you should get links to them too.e.g. http://www.site.com/thispage.html

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Well, thanks for tuning in to this week’s Q&A post. I hope these lessons can help you move forward for better results.

Think big, talk big, walk big!

To your success,
Stu “Sensei” Stirling

p.s. Remember, if you have any questions that are stopping you from getting to where you want to be in your biz, hit the big red button below and ask away!

Squidoo Is Not Dead!

Squidoo.com made waves on the web a few years ago.

It was a revolutionary (for it’s time) user-content driven site that marketers flocked too to funnel free traffic to their site or promote affiliate offers right from the pages (lenses).

It was the second favorite choice for Bum Marketers behind Ezine Articles because Google loved Squidoo. It was relatively easy to get #1 page rankings for  lenses built on long tail keywords.

But like all good things, they have to end. Squidoo was probably too good.

People found out about the awesome-ness of Squidoo and started to abuse it. It was only a matter of time until they cracked down on the spam lenses and abusers of the technology.

Many copy-cat sites were built and soon people forgot about Squidoo.

But I’m happy to say Squidoo is back!

In the glory days of Squidoo I set up a lens where I was giving away a free “how to make money on squidoo” ebook. That lens is still functional today and I get anywhere from 10 – 30 new subscribers a day from it.

I got an email the other day from a subscriber who download that report and loved my emails. She included a link to her first lens.

I replied back and told her it looked really good and asked her if she has made any sales from it yet?

She replied and told me she had already made 11 sales of amazon products which has earned her $15 in profits – and it was her very first lens that she created just 2 weeks prior!

Sure, $15 is not enough to buy a yacht and take a year off to sail around the world, but if she scales it up, creates 10 lenses following the same pattern as her first one, she’ll be looking at some very nice passive monthly income.

I love success stories like this. It lets me know that my hard work in teaching others about online marketing is paying off.

And let’s me know that Squidoo is not dead – it’s very much alive.

Squidoo never died, they just took a step out of the spotlight to makes themselves better – and now they’re back in full force.

I recommend you check out Squidoo today! It’s totally free to join and start making lenses about anything you want.

They are still a great place to share your expertise to help promote your business – and better than before.

Use it for what it was made for and it will be good to you.

To your success,
Stu Sensei

p.s. What do you like/dislike about Squidoo? Leave your comment below and share on facebook and twitter!