Without Doing This First, You’re Almost Guaranteed To Fail

How do you get the prospect to take that step from just being a ‘looker’ to becoming a ‘buyer’?

The best way that I’ve found to help people move across the line is to GIVE first.

Offer a free gift, free advice, a free trial or free sample.

Then put a HOT product (that they actually want) in front of them to make a sale. (note the words ‘that they actually want’)

That’s been a marketing method that has been around and working since marketing began!

It’s super hard to sell anything if you are just a random business or random person online. And for almost everyone, at first sight, you are. So if you’re struggling, try the ‘give first’ method.

The trust/credibility part comes first.

The internet is full of skeptics. I’m a skeptic myself. You probably are too.

“If it sounds too good to be true, then it probably is…” and on the internet it almost always is!

As a business person, you need to break down the barrier that people automatically have when they come to your website or read an email.

Giving away a free gift or sample is one way to break that wall down.

KLT!

Your job as a marketer is to get your audience to know, like and trust you and your product an move them along the path to becoming a customer.

If you’re the face of your business, then video helps a LOT to show you’re a real person and not a crazy scammer hiding behind the computer screen.

Then be in touch with them through media channels and provide useful info to your audience on a regular basis.

My #1 fav is email. I can set up emails to go out automatically. I send email on a regular basis – both via live broadcasts and automatically through my autoresponder sequence.

It doesn’t matter which vehicle you use to deliver your messages – email, facebook, youtube, twitter  – just that you do it, and do it regularly.

I like to tell personal stories about my weekend adventures with my family.

Like how I stacked it bad while snowboarding last weekend! And how now I have a cold! (drat)

But I also love to share what I’ve learned about marketing. Which after all, is what my customers want to know, right?

It’s all about breaking down the walls of skepticism and building a ‘relationship’ with your audience. 

If you’re the face of your business, people are buying you. Not necessarily your course.

In short, be cool. Be helpful.

And it’s easy to be cool. Just treat others the same way you’d expect to be treated.

If you’re the expert in your audience’s eyes, act how an expert should act.

Without doing this first, it’ll be hard as nails to see your business and sales grow.

Stuart Stirling

– IM Expert

8 Things NOT To Do In 2018

How’s your 2018 treating you so far? We’re nearly 2 weeks in! I hope you’re chipping away at your goals for this year!

Last week, I published 8 things to DO in 2018 to crush your competitors.

To follow up, here are 8 things you SHOULD NOT DO in 2018 that will leave you behind and failing badly! So let’s dig right in.

  1. Do Not Let Negativity Creep Into Your Mind From…

    …your own thinking nor from other people!

    You can become your own worst enemy when negativity creeps into your mind and sometimes it creeps in unannounced. You can be going along happy in what you are doing then all of a sudden BAM! Niggling doubts from the voice inside your head telling you “it’s all a waste of time” or “you’re never going to achieve your goals” creep in and can kill your progress.

    You’ve got to recognize that it’s just your brain. Also know that there is another side of you that uplifts you and encourages you. If you decide, you can shut the negative voices out and only listen to the positive. It’s hard at first but it’s a very powerful ability and skill that you need as an entrepreneur.

    If you surround yourself with negative people then it’s inevitable that some negativity will rub off and this can seriously affect your progress. This is true offline as well as online. Try to become involved with positive thinking people and just like negativity, positivity will rub off too.

  2. Do Not Fall For Fakes And Scamsters

    Research who you’re about to hand over money to before you do it. It seems like every corner we turn, whether it’s online or off, there is always someone willing to take our hard earned cash in return for nothing.

    Whilst most digital product sellers will have a refund period it is worth checking their credentials before purchasing and don’t be taken in by online reviews. Unless the site you are reading the review is a recognised authority site done by someone you know and trust, then take reviews with a pinch of salt.

    A lot of “reviews” are just a thinly disguised cover to sell you stuff so the affiliate can make a sale and earn a commission. Unless you know and trust who you are buying from spend a little time researching them.

  3. Do Not Buy Anything You Can Not Use in The Next 30 Days

    Shiny object syndrome is real! Don’t convince yourself that you need to buy something if you are not going to use it.

    How many things have you bought online that are just sitting on your hard drive in places you forgot exist? Me too!

    We all struggle with buying things we don’t really need. I blame the marketers for being too good at what they do! It all comes back to the search for the push button solution that is proving harder to find than the Holy Grail.

    The truth is that these shiny objects don’t really solve all your problems. They might give you a shortcut but underneath it all, a lot of blood, sweat and tears is needed to build a long-term business online.

    Before you buy something next, ask yourself, ‘Can I I use this immediately (or 30 days) in my business?’ If the answer is no, then move along and get back to work. I say “in the next 30 days”, but you could extend that period of time to infinity. If you’re not going to use it, you don’t need it.

  4. Do Not Try to Do Everything Yourself

    Places like Fiverr give you great deals for jobs that experts are doing. Doing everything yourself will slow you down and the final product probably won’t be as good as if an expert did it.

    Personally I suck at graphics and having great graphics on your website as opposed to ones you’ve tried to create yourself can make or break your site. Unless you are good with graphics you too might want to outsource the gig.

    The other big benefit is that it frees up your time when you outsource tasks. The internet marketing game is really one big race to see how much money everyone can make – so the faster you can get traffic, release products, etc. the faster you can make money. Needless to say, if you’re tackling everything on your own, you’ll be moving slowly.

  5. Do Not Be A Consumer Only – You Must Produce Too!

    Are you a ‘spend spend spend’ type of person? I feel your pain, it is too easy to click the ‘Buy Now’ button but you need to get your buy buttons out there yourself if you want to see some of that money coming in, instead of always going out!

    Whether it’s your own product that you create from scratch, or some PLR that you have rights to, you simply have to be selling instead of being sold to.

    It’s a mind-shift and it takes a leap of faith and courage to start asking for people’s money. Challenge yourself this year to make the move from ‘buyer’ to ‘seller’.

  6. Do Not Compare Yourself To Others

    I’m not talking in the locker room here. 🙂

    Don’t get hung up on what other people are doing and concentrate on number one. I don’t think we need to get into self improvement strategies here but if you start worrying about what other people are doing then those negative thoughts we discussed in number one will consume you. Just remember, everyone has to start at the bottom and work their little A off to get to the top.

    All the vacations, nice houses, cars and such you see your friends and peers doing on Facebook (real or not) didn’t come for them overnight. Don’t get down on yourself if you don’t have what they have.

    Compare yourself to yourself last year. If you’re moving forward and building your business, even slowly, that’s something to be happy about.

  7. Do Not Get Sucked Into Facebook News Feed

    Are you addicted to Facebook?  Here’s how to take control of your time again.

    Install Google Chrome browser and then install the ‘Kill News Feed’ extension

    Some people spend all day on social media and that’s great if you don’t need to be somewhere else. Somewhere like making some money!

  8. Do Not Expect Opportunities To Fall Into Your Lap

    Basically, you can be one of two types of person. A “go-getter”? Or are you just going where ever life takes you?

    If you’re the latter, and you hope that ‘fate’ will somehow deliver the perfect life to you, then that is very wishful thinking and there is no guarantee that the dream lifestyle will happen.

    If you don’t have a plan and don’t follow that plan, you’ll become a part in someone else’s plan. It’s as simple as that! You need to be proactive and MAKE THINGS HAPPEN the way you want!

    Waiting for that email to drop into your inbox with a link that brings you untold riches will never happen! Or waiting for some big business owner to offer you a JV partnership is not going to happen. You have to go out and seek those opportunities.

    Make 2018 YOUR YEAR! Plan ahead the path you want to take and don’t get distracted by all those things that usually stops you from progressing.

Your mate,

Stuart Stirling

Celebrate Success – Not Just Money (Video)

I got a commission check yesterday from Aweber, my #1 recommended autoresponder service for beginners to Internet and email marketing.

It’s not a huge amount, but it’s always good to get paid for recommending a product to others. The dollar amount is something to be happy about, but it also means that I was instrumental in helping others get started with their list building! That is also something to be proud of!

So when you get a commission or launch and make a gob of money – yes, feel good, tell others, but also tell others that you got that money (or other result) as a result of helping others.

Because sales is always a 2-way trade. Too many sellers/marketers seem to forget the buyer in the picture, and only focus on the money they get.

I don’t know about you, but I don’t like to show off the money I make or the accomplishments I make, but I’m happy to share the results I can get for others, because that too is what I call success.

Be good, be you!

Stuart Stirling

p.s. Subscribe to my Youtube channel for more video tips.

Why Money Loves Speed And How You Can Get More Speed To See Money Faster

Hey, Stu here with another cool quick tip for you.

Have you ever heard the phrase “money loves speed”?

I believe it was made famous by the legendary marketer and copywriter, Dan Kennedy.

We all have our own different takes on what it means, and in this short video, you can hear what it means to me…


 

So how about you?

Do you make decisions fast and implement your ideas fast?

Or do you mull over it and think about all the ‘what ifs’ and… and eventually talk yourself out of it?

I hope you’re the former because like they say, “Money Loves Speed”.

When you get this concept, it’ll be a real “ah-hah” moment for you.

And I want you to remember it… and to use it in your business and in your life.

Use it right now if you’ve got something on your mind….

  • It could be that ebook or software you want to release
  • It could be that  traffic source you want to try
  • It could be starting to blogging like a mad man
  • It could be making videos and posting them online
  • It could be to do something real crazy like asking a girl you like out on a date
  • It could be simply to change your attitude from thinking “I can’t” to having an “I can” attitude.

What ever it is that’s on your mind, you’ve probably stewed on in it enough.

You should “just do it” (like the Nike slogan says).

Or take the approach of “Ready, Fire, Aim”.

Just get your idea going. Good enough is good enough, and when you find a weak spot, fix it accordingly.

Opportunities come knocking all the time.

But have you got the mindset to notice them?

I’ve seen it in my business, (and my friend’s businesses)…

Results come when I’ve decided to do something and take action fast.

I always get results.

Sometimes good, sometimes bad.

The most important thing is to just get decide and get started. Get a result.

You can fix problems as they come to you. And a problem does not mean you’re a failure.

The only only mistake you can make is the mistake of not doing.

The longer you put off taking action, the longer you’ll get the exact same results you’re getting now.

If it’s a time-sensitive opportunity, you could miss it entirely.

So don’t think too much – Just Do It!

As you practice taking action when you get the initial inspiration and just go with it, and stick with it even if you come to a speed bump, you’ll gain momentum and result, money, success are soon to follow.

Peace and leave your thoughts on this below!

Stu Stirling

p.s. Subscribe to my Youtube channel for more video tips and lessons like this.

http://www.youtube.com/c/StuartStirling

 

 

The 2 Most Dangerous Mindsets That Kill Your Chances Of Succeeding Online

There is a lethal trap most newbies to internet marketing fall into.. and it’s super hard to get out of.And newbies aren’t the only victims.

I get emails and messages from guys and girls around the world telling me they have been struggling for months, sometimes years – and this is the #1 cause of it.

The worst thing is that almost all who have fallen in this trap don’t know that it’s detrimental to their success.

The trap is 2-part; trying to do everything yourself and trying to do it all for free.

I can see why people ‘think’ this is the best route to take when starting an online business… and maybe you still do, but hopefully by the end of this post, you’ll realize you must avoid this habit like the plague.

And I admit I was a little in this state of mind in the beginning of my career too – but thankfully I snapped out of it early.

I remember my first big investment (apart from getting a personal internet business coach) was getting upgraded memberships at safelists.

At first I was all for getting “free traffic”, but it was coming in in dribbles. I wanted to turn on the firehose of traffic – so I invested in pro memberships at a few safelist..

And they weren’t cheap!  Around $197 for 12 months! And I was doubting very much if I would ever see my money again.

But I decided to make it work.

One thing I always tried to do when I first started out was try to make back any money that I spent asap, so I was determined to get my money back – so I used those safelists religously. I mailed as soon as I could (I could mail every 3 days or something like that).

I’m not sure about now, but in 2007 they were actually quite responsive! I could get a dozen or more subscribers every time I mailed to the safelist members.

So did this beat writing articles and making squidoo lenses?

You bet!

There is nothing wrong with Squidoo and Articles, but at that time, doing it all my myself, I could just feel it was the long way to success.

I wanted to “fast track” and see results asap!

Doesn’t everyone?

So if you want faster results too, rethink your “work strategy”.

You might say “Oh I can’t afford to pay for a $200 membership upgrade!

But I say, “Do you want traffic today, or traffic next month?”

You might say “I can’t afford a professional autoresponder.”

But I say, “Can you afford not to invest in one? Are you planning on building a list of 300 or 300,000?”

You might say, “That designer/copywriter/mentor is too expensive… I’ll just keep going at it myself and wish for the best.”

But I say, “Why shoot yourself in the foot? Why not let experts do the job which will give you the best results (ROI)?”

I want you to see that spending money on tools and expert services is an investment.

An investment means that your money will work for you to make you more money. 

That’s how you’ve got to see business and your money in it. Money is a tool to make you more money.

If you’re holding on tight to it and not investing it, it will never grow.

Of course, you need to have a long-term plan.

You need to have all the pieces in place for your business to succeed.

For example, you’d be silly to spend hundreds on a website design only to never advertise it.

All these costs can add up, but with a long-term plan in place, and using a rough mathematical formula, you can forecast the results (PROFIT) you’ll be seeing.

That’s the great thing about most marketing campaigns.. especially online ones- You can almost predict the outcome before you start!

So have a think about your business. Are you in it for the long run, ready to dive in and get the lifestyle you want? Or are you being a wussy and just want to dip your toe in and not really see the potential that lies for you?

I hope you’re not a wussy, but if you are I have a cure for you.

To your success,

Stuart Stirling

p.s. Tell me where you’re at and what you’ll be investing in next!

For me, it’s about buying traffic and delegating tasks to others to free up my time.

Throw Out the Suit! You Can Be Yourself And Be Successful!

My buddy and mentor James Brown and I were chatting last night and talking about some of the highly successful leaders and money earners in the internet business industry, in particular, those in Empower Network.

And one thing that came up in our conversation is that the top earners aren’t these stereotypical, corporate looking MLM guys that you usually see in massive multi-million-dollar companies, which Empower Network now is.

For example, you’ll never see the two creators of Empower Network, Dave Wood and Dave Sharpe wearing a suit!

I mean, you’d be lucky to see Dave Wood wearing a t-shirt with sleeves in his videos! Even his sales videos when he’s selling $3,00 products!

Since joining Empower Network and consuming  the training (which is awesome and extremely empowering, by the way) I got thinking that the typical ‘suit and tie’ business is serious type of mentality is not necessary.

davewood

I just recently watched a hilarious free training video by Dave Wood on the Empower network blog, which confirmed my thinking.

James Brown my buddy also says often, that “Business is personal” and in our chat last night he said, these guys in EN are just being themselves. And if we want to succeed and help others succeed in EN we have to just be our plain old selves… and encourage others to be themselves too.

Isn’t that so much better?

Running a massive successful business without having to put on the “serious face” and talking only about boring business stuff like the ‘keys to selling’ and the ‘keys to productivity’.

Wouldn’t you rather be yourself, wear what you want to wear, say what you want to say and share what you have learned that can help others in the way YOU want?

Now that’s what being an Internet Entrepreneur is about!

It’s 2013, not 1990. People just don’t give a crap about boring ‘sales’ or tech talk anymore.. because there is a TON of it all over the internet already. You don’t need to add more to it.

I’m not saying don’t produce training… I’m saying produce and teach but add YOUR personality into it. Be yourself. Business is personal. People relate to people. Not everyone relates to everyone.

That means, you can’t relate to 100% of the people. If you try, you’ll come off looking and sounding like a dork robot and boring as hell.

So what if you don’t relate to 50% of the people in your niche. Only a handful might relate and like your stuff, but those handful will be there every time, watching for your emails and your videos… and they’ll share with their friends like them who will also most probably relate you you.

So the point is, don’t be afraid to be yourself in business. Forget the serious shirt and tie serious style. You will have better results.

It might feel uncomfortable at first because it feels like you’re not doing it ‘right’, or you may be afraid someone will not like you or your style, but you have to get over that!

Have fun your business, be yourself, and people will come to you because you are who you are.

That’s me out for this blog post!

I’m going to change my blog header image here because I hate that photo of me wearing a suit and tie!  I NEVER wear a suit and tie expect for wedding and funerals.. and the odd time I go to church.

Expect to be seeing the real me who loves sports cars, basketball and heavy metal music like Slipknot!

Leave your thoughts in the comments below!

ninjastu

Stu ‘Ninja in real life’ Stirling

p.s. I’m heading to Australia tomorrow for a 3 week vacation! Can’t wait! It’s my first real vacation in 2 years. Well deserved if I do say so myself.

Secrets To Success [Videos]

How badly do you want to succeed? I just finished watching these videos and was so impressed I just had to post them here on my blog for you to see.

It really drives home the fact that to be successful you NEED to sacrifice some luxuries in life (TV, chatting on the phone… sleep! oh not precious sleep!) to get what you want.

You have to give up something good to get something better. Get out of your comfort zone.. because that’s where the magic happens.

Ok that’s enough ‘cliche’s’ so here, watch Eric Thomas get angry at some university students in these videos:

Hope this gets you as pumped as it gets me! We all need someone to rip us to shreds like this from time to time.

If you want to succeed as bad as you want to breathe, you will be successful. I know I’ve pulled a couple of all-nighters to get projects done and out the door and the rewards paid off. Stretch yourself and see where it takes you.

To your success,

Stu Stirling