How To Be Your Own Mentor

At some stage in your internet business career you’ll probably consider getting a mentor for that extra expert advice, support and ‘kick up the butt’ to push you to the next level.

I highly recommend a mentor if you can afford one. There is nothing like having someone to keep tabs on you and someone you can report to on top of all the advice they can share with you.

But unfortunately, for many marketers, especially beginners with a low budget, even if you want to get a mentor, you may not be able to afford one.

I was thinking about this the other day and was playing with the idea that you can be your own mentor. This would be the perfect solution to those who want to build up their business and save a lot of money.

If you’ve been working online in your own business for any time, you’d probably know that being your own boss is not the easiest thing to do. To be your own mentor and be your own boss is going to be even harder so this concept isn’t for you if you’re lazy.

In order to be your own mentor I believe you have to have more qualities than just being an average web business owner.

To make the leap up, you need to have extreme self control and an unstoppable drive to be the constantly learn, improve what you’ve already got, do new things better and do it more often.

Mind Control

I believe this is where 99% of “self-bosses” fail. They simply can’t control their minds to keep their thoughts focused on their business long enough to get any decent work done. It’s hard I agree and I am not saying I’m perfect in this area. There are so many distractions online. We have to get a handle over our inbox, facebook account, instant messengers and other activities that can suck our attention and our time. To be your own mentor, you’ve got to turn on the ‘boss inside you’ and listen to him. You’ve got to think like a mentor. You know when you’re mucking around and should be working  – think “would [insert mentor’s name here] be doing this?”. Then it’s only a matter of making that mental decision to stop procrastinating and getting back to work.

Try this too: If you find yourself screwing around wasting time, close all browsers and programs.. even go so far as to switch off your computer. Get a pen and paper and write out a list of things you want to do. Then plan how you’re going to accomplish them. Not knowing what to do when you sit down at your PC is the biggest feeder of procrastination.

Getting The Drive

First of all, you need to really want to succeed and have an undying dedication to your business. It’s pretty easy to get excited and hype yourself up to get motivated – you just have to imagine yourself when you have achieved your goal. If that doesn’t work, read some motivational books or listen to audios.

Constantly Learn

If you’re not increasing your knowledge everyday, you’re going backwards. The internet is changing everyday. Although the fundamental marketing strategies remain the same, new tools and marketing avenues appear all the time. Yes it’s good to buy some courses that teach you new (for you) methods to increase traffic. conversions, profits etc. If you don’t buy anything thinking you already know all there is to know, you’re shooting yourself in the foot!

Learning is one key to growing your business. You pay a mentor to learn new things so think of new courses and study resources as in investment. You do have to pay for knowledge, but it’s that knowledge that can make you rich!

Improve What You’ve Got 

There is always room for improvement so whatever you have learned, see where you can apply it to improve your business that you’ve already got going. Some marketers like to start new things and forget about what they’ve made in the past. I like to maximize what I’ve got because it’s a lot easier to make something better than start a completely new project.

Do New Things Better

Creating new things is what being an entrepreneur is all about. It’s a good idea to make what you’ve got better but you’ve got to always be looking to create and grow your product line, your customer base and build your brand. It comes back to learning – from courses that you buy to your experiences/mistakes – to do new things the better than before.

Do More

The awesome thing about having an internet business is that it’s a numbers game for the most part. Once you’ve got your conversion rates dialed in, you can pretty much predict how much you can make or how much traffic you need to be able to make X dollars. The next step is to just do more of what you already know what’s working. It’s not rocket science. You don’t have to invent a brand new business every time. Just keep pumping out offers sites and campaigns that you know are going to make you money.

Make Goals And Reward Yourself

You’d get a lot of satisfaction if your mentor gave you a big pat on the back and said “great job!” seeing all the great results you’ve accomplished. Being your own mentor, you should reward yourself for accomplishing certain tasks by a certain time. It can be a daily reward or a big reward after a big project like a product launch. This means you’ll have to set goals and deadlines to accomplish them. Having a reward waiting for you will keep you focused and determined to get the job done right. You don’t want to put yourself under too much pressure but you need a little to get the most out of your time – and simply get things done!

Becoming your own mentor is not impossible and it won’t happen overnight. It will take a lot of work but if you apply some of the qualities I talked about above, you may find yourself becoming the mentor you would have happily paid $1000/mth to. But as your own mentor, pay that money and all the extra you make from your improved business to yourself. You earned it!

To your success!

Stu Sensei

10 Things To Stop Doing In 2012

Whenever there is a new year, we think of all the things we’d like to do to make this the best year ever…. but have you ever stopped to think about things you should stop doing?

Sometimes we get caught chasing the wrong things and forget about the things that are slowing us down. Reaching greater success could be as simple as stopping something you’re doing.

There are enough list around the web of things you should do so this one is a little different: 10 Things You Should Stop Doing To Succeed In 2012

1. Stop Jumping From One Opportinity To Another

Chasing the magic bullet is the biggest killer of ‘getting things dine’ that I know of.

I love the theory of ‘one’. In order to get anything worthwhile done, you need to focus on one business model, one niche, one product, one website, one list, one keyword, one traffic method, one task at a time.

I’m not saying you should stick with only one business model or niche your whole life, just when you start one thing, stick with that one thing until it’s good enough. Then move onto another and focus on that.

2. Stop The Voice In Your Head

We all get it, when we start to actually do the work, that little voice pops in our head that says “are you sure this is gonna work?”. That’s the fearful side of you coming out. You need to stop him/her from coming out and swithc back to the positive side of you.

When you get negative thoughts, it may be painful, but you need to remove them. Even if your body doesn’t want to, force your body to get through that article, that sales letter, that chapter. If your body does, your mind will follow. Believe in yourself. Remember, you’re no different that anybody else. You’re human too with the same 24 hours in a day. If they can do it, so can you. And just imagine what would happen “if you could…”

3. Stop Letting Others Tell You What To Do

Are you a ‘yes’ man? If you hate being pushed into doing things you really don’t want to do, learn to say ‘no’. It takes guts, but once you say it once, you’ll build the courage to keep saying no to other things you don’t want to get into. Of course, you have to weigh up the consequences to what you agree or disagree to do, but you know the ones I’m talking about that you want to say no to.

4. Stop Relying On Others To Fix Your Problems

Take initiative to fix problems yourself. It’s an awesome feeling when you figure out the solution to a problem yourself. The best markters are excellent problem solvers. Become a problem solver and don’t depend on others – because they won’t always be there when you need them.

5. Stop Trying To Do Everything Yourself

This might seem contradictory to the above point but here’s what I mean. I don’t mean dumping problems on other people, I mean working together to create bigger and better things. In business, there comes a point were you can only do so much by yourself. Learn to work with others whether it be hiring outsource staff or working with other matketers in an old fashioned JV. Any big marketer will tell you that JV partnerships are essential to success.

6. Stop Being A Computer Noob

Get with the times! I know everyone has to start out somewhere but come on, this is 2012! Learn how to use your PC for crying out loud. Learn how to unzip and read PDFs! Learn how to use your keyboard shortcuts. Learn how to type properly (oh… I need to work on that one!) If you want to be an online marketer, learn how to use the tools that your business is built on. Learn FTP, HTML, cpanel for starters. I’m sure there are computer classes in your neighborhood where you can learn this stuff. Otherwise, use Mr. Google!

7. Stop Taking Short Cuts

There is nothing wrong with systematizing to save time, but somethings you ‘think’ will save you time often lead to bigger problems down the road. There’s a Japanese proverb that says: 急がば回れ (isogaba maware – if you hurry, you will go in circles). If you know it’s a short cut and could have possible negative repercussions, don’t do it. It’s better to do it well the first time.

8. Stop Looking For Instant Results

As much as we’d like to become millionaires overnight, it’s not going to happen (unless you buy a winning lottery ticket!)

Success and wealth often comes after much hard work. Hard to believe isn’t it? So get in there and put in the work. When you get serious about work, some amazing things will happen. Just keep a long-term mindset and keep chipping away. Business is a marathon, not a sprint.

9. Stop Being Spammy

The internet is full of spam already and everyone is sick of it. Everyone is wising up to spammers, even Google. Spam can be in the form of email of course, but any kind of junk you publish on the net. Spam blogs, spam articles, spam videos, spam pictures, pictures of spam (just joking – I love spam.. the food kind!). It goes along with the two points above. If you want to do something worthwile and stay in business, stop being a spammer!

10. Finally, Stop Worrying!

Life is too short to spend worrying about everything. The news headlines would love to make us believe we are all screwed! But in reality, the biggest problems the majority of us face are deciding “which t-shirt and I going to wear today”. Sure, some days we have some big problems, but in the whole scheme of the universe, are they really that big? Enjoy your time on earth. You only get one. Your life is the biggest “one time offer” of all! Don’t waste it worrying about everything.

To your success,

Stu Sensei

p.s. What do you want to stop doing in 2012? And don’t forget to share this post if you liked it. 🙂

Proof Of Real Affiliate Earnings

Is making money online just a pipe dream?

I know sometimes that making money online seems next to impossible, like trying to squeeze blood out of a stone, but I want to show you that it IS POSSIBLE to make money online.

I’m not one to brag or show off about anything really, I consider myself quite the ‘Average Joe’ when it comes to most things, but hopefully the little bit of ‘proof’ below will give you hope and encouragement to keep going after those sales too.

Plus, I want to let you know that I actually do what I teach and teach what I do… unlike those wannabe marketers with their fake screenshots and hypey sales pitches.

Sidenote: This is does NOT include sales of my own products which is where I generate the majority of my online income. This is some of the money I’ve made from selling other people’s products… i.e. Affiliate Marketing.

Affiliate Commissions proof

WSO pro commissions

Niche Commissions
Commissions from one of my Non-IM niche sites
Niche Commissions
More Non-IM niche commissions

On top of these, I have my Clickbank account which only has a sprinkle of sales every month (sometimes less), and a few other affiliate programs in which I make a few sales here and there like Hostgator.

I get a couple of these every year from Aweber too

You’ll notice there isn’t a shot of my Paypal account here where the majority of my income goes from sales of my own products.

So again, I don’t show you this to brag, but to show you that earning money online selling OTHER people’s stuff is possible.

I admit, these aren’t breathtaking figures.. but they are real and achievable for anyone IF you put in the effort.

As they say, success is 10% inspiration an 90% perspiration.

Keep in mind that I built my internet marketing business from the ground up 5 years ago and have been working on it nearly every day.. sometimes for only 1 hour, sometimes 10 hrs.

Is it easy? No. Does it take time and dedication? Sure does. But I love the infinite potential of being an entrepreneur, the freedom of being my own boss… and of course seeing my work pay off 😉

Stuart StirlingTo your success,

Stu Sensei

Are You Spreading Yourself Too Thin?

I got an email a while back from a frustrated reader who was trying a lot of different ways to make money on the internet, but failing chronically.

He also relayed his feelings to me in this way…

“Sometimes I feel like I’m a mile wide and an inch deep by trying to many different things. Since you seem to be doing well, what do you recommend?”

Do you ever feel like that?

This is how I answered him.

“I focus on one thing at a time. I’ll stick with one niche, one website, one traffic generation method and wait to see results from that. Then I’ll try to master and get results from other traffic sources and try to get it all running on auto-pilot as much as possible.. THEN I’ll move on to the next thing.”

I’m not perfect – there are times when some new shiny thing will catch my eye and I’ll want to try this out or that and float away from my focus from time to time, but I try to control my thoughts and actions and get back on track as soon as I can.

There are way too many ways out there to make money online or whatever you want to do.

Our inbox’s and social network news feeds are constantly bombarded with them!

So it’s really easy to get lost and hung up on all the new and different products and methods – but as you know, you end up going nowhere.

That’s where the feeling of  being “a mile wide but only an inch deep” comes from. You’re trying everything a little to see if it makes a difference, but the reality is that doing little bits of this and that lightly won’t get you where you want to go. You simply don’t get traction and you stay penny-less.

The thing that really makes a difference is this – consistent, focussed effort.

That’s all you really need.

If you’re just starting out – choose one niche, start one website and focus solely on that project until you succeed.

The only way to be successful with our online business is to focus all your efforts, resources and skills into one campaign…and not even contemplate chasing after another until you succeed at the first one.

The point I want to make is don’t spread yourself too thin across too many different websites and campaigns all going at once.

Learn and master one method or skill at a time. i.e. learn to write good articles and fast, get a system for backlinking in place.

Just like an Olympic athlete doesn’t try to get the gold in every sport in the games, they specialize in one type and win in it. The same goes for entrepreneurs. You will find success when you focus and stick with one project at a time.

It’s hard to be disciplined to stick with one thing – even when you think it’s going nowhere – but that’s the difference between the mediocre and those who really succeed.

Stu Sensei

The Cure For Analysis Paralysis

I recently received an email from a customer of mine who was battling with this question…

“How do I overcome the doubts of self on that I will never know enough to get started in Internet marketing?”

I decided to publish my answer to this problem her on my blog for the world to see because I remember when I was in the very same position when I first got started online.

And I believe that just about everyone, at first, suffers from this self doubt that you don’t know enough.

Before I get started in my answer to this question, you may find some peace of mind knowing this fact: No-body knows everything about any one thing.

There a lot of experts in the world, but they still don’t know everything.. and I’,m 100% sure they didn’t know everything before they entered the subject of there expertise.

Moving along, here is an excerpt from my answer to this gentleman…

“You don’t have to know everything before you start. It’s a learning process.. and the best way to go is to learn as you do it.. and learn from your mistakes along the way.

Even if you don’t know much about the niche you’re in, you can easily learn about it.. and when you spend a few weeks submerged in that niche, you’ll know more than 95% of others in the the world… therefore making you an expert.

If it’s technical stuff and marketing techniques you struggle with, then like I said, you just have to do it and you’ll learn get started with the first step and when you come to a hurdle, look for the solution.. keep repeating until you finish what you have set out to do.

It seems like you may need some mindset adjustment.. and for that I recommend some self improvement literature and audio. It’s amazing how you can start to think that nothing is impossible.. you’ve just got to believe!

Just remember, success doesn’t happen overnight. It will slowly happen. But you’ve got to start to be able to start seeing it. “

With all new things, it’s getting started that is the hardest part. The first step is always a “leap of faith”.

This kind of case of is probably best known as “analysis paralysis” where you over-think something because there are too many options and just don’t know which way to go and end up going nowhere. It’s a very powerful problem.

But the cure to it really is not think about it so much. If you’ve got an idea, go for it. Get moving and make adjustments along the way.

You will run into occasions where your idea will ‘flop’. But there really never is such a thing as a ‘flop’. There are so many things you can learn from so called “mistakes”. So don’t be afraid to make a mistake.

The biggest mistake you can make is not moving.

To your success,

Stuart Stirling

p.s. What are your thoughts about overcoming analysis paralysis?

How to Turn Ideas Into Money

Do you have a “million-dollar idea” for a product or service that could change people’s lives but it’s just sitting around in your brain doing nothing?

Just don’t know where to start?… or do you think that creating it is too hard?

Maybe both?

iPhones didn’t build themselves. Steve Jobs and his team worked hard to produce and market the revolutionary mobile phone.

Turning your idea into money will take work too, but it is something that you CAN do. So let’s get working!

Here is a short, step-by-step process which you can follow to turn your ideas into money!

Light Bulb Idea

The “Brain Dump”

Take out a pad of paper and start dumping everything about the product or your idea onto the page – no matter how “off the wall” they might seem.

Don’t worry about keeping it fancy or organized right now, just get it on paper where you can look at it.

Use as much time and as much paper as you need. As you perform this step the product will start to grow as new features or benefits you could provide start springing into your mind.

Don’t feel shy about letting the scope of your product grow – whatever the mind can conceive and believe, it can achieve.

Outlining or Prototyping

Is your product a book or other type of info product?

Now is the time to make a broad outline of the material.

For instance you could just write out possible chapter names, then arrange those chapter names into a logical order, then write down a few sentences under each name about what that chapter will cover.

We aren’t worried about details yet so don’t get too worried if your book looks a little thin.

If you are creating a new service, imagine yourself as a customer of that service.

Then write down how you see yourself utilizing your service.

Imagine the difficulties your customers might encounter and how you can shape your service to avoid those difficulties.

Gathering Resources

Now is the time for research.

Gather all the source material you can find. Examine products or services that are similar to yours and look for ways to improve upon them.

Here is where you will determine how to make your product unique so that it will stand out from your competitors.

Reality Check

Now that you have a good idea of what your product is or does and how it compares to others on the market it’s time to decide whether to go ahead with it or not.

If you feel that you can bring something new and unique to the world, then go for it and don’t look back.

If you have to spend a lot of time trying to convince yourself that your idea is a good one, then go back to step one and look for a way to make your product stand out.

But don’t think about it and fret over it too much being perfect – don’t get trapped by “analysis paralysis”. Remember good enough is good enough.

There will always be room for improvement.

Why do you think WordPress make a new version of their software every week or so?

Making it Real

Get to work. It’s that simple.By now you should know what you have to do.Money

Stay focused, set realistic goals, and don’t give up.

Do something every day toward making your finished product, even if it’s only a few minutes, do SOMETHING.

The worst thing you can do is nothing.

Before you know it, you’ll be making very good progress and your idea will become a reality.

Tell the World

You’ve created a new product or service that helps people and you feel good about it.

Don’t stick it in a closet, go out and shout from the rooftops.

Create a web page, share it with your Facebook friends, add it to your forum and email signatures, spread the word anyway you can.

There are a million ways to promote a new product, it really only depends on your budget and (or) creativity.

Some common ways to promote an online product or service is with an affiliate program, viral marketing. If your product is good, it won’t take much for affiliates and happy customers to spread the word.


Yes I know this is a very simplified version, but overall that’s what it takes to turn your ideas into money makers.

It’s the same basic plan that’s been used by everyone who has ever created something new and different.

Stuart StirlingStu Sensei Stirling

p.s. Did I make it TOO simple? Are there steps that you feel should have been included? How do you go about turning your ideas into money? Let me know in the comments.

Old Marketing Tricks That Still Work

The impact that the Internet has had on business and marketing is nothing short of amazing.

We can create and sell products to people all over the world and receive their payments in only a few moments, never having to worry about exchange rates or dealing with shady middlemen who skim a little bit off the top for themselves.

Internet marketers can earn enough to support their families and live their dreams without ever having to leave the comfort of their living rooms.

You would think that with this incredible new tool in our hands, a tool that literally changed the world, that marketing and customer relations would have changed with it.

Yet despite the blazing fast speeds and endless possibilities for online entrepreneurship, many of the same marketing techniques still work today just as well as they did back when the first caveman was trying to sell excess wooly mammoth meat to the cave next door.

If you are wondering why your current efforts are lacking, then maybe it’s time for you to wipe a little bit of the future out of your eyes and try out some of the tried and trued methods that have worked for centuries to create a buying frenzy!

big sale

Run a Sale

By far, running a “sale” is the most used marketing trick ever conceived! And with good reason.

Everyone loves getting a good deal. It’s a good feeling to get a ‘bargain’.

Giving your customers the opportunity to buy your product for a price that is lower than “everyone else” is paying makes them feel special.

Also, limiting the time that the discount is available creates a sense of urgency and makes them far more likely to hit that “Buy Now!” button.

Using this technique on your customer or subscriber mailing list or offering it only to people who have followed you on social media creates a sense of community and customer loyalty that will pay off big in the long run.

People love to feel special and part of an exclusive group, so if you’re giving them a special deal that is just for them and it’s limited by time or quantity, they won’t be able to resist.

Free Stuff

If people love getting a discount, they go absolutely bonkers for something that is free.

This is the second ‘oldest trick in the book’ when it comes to marketing.

Free is the ultimate way to start of any huge marketing campaign and funnel your prospects down into your marketing and sales sequence.

It doesn’t have to be much to get people to jump on your email list or follow you on Facebook.

Just a simple, catchy five page report or a ‘secret’ that will help them get on step closer to their goals will not put you in the poor house and will make your followers feel like you truly have their best interests in mind.

Later on when you offer them something that is NOT free, they will feel a twinge of obligation and loyalty to you because of the generous gifts you gave them in the past.

And if your free offer was good, they’ll be excited to see your paid product because it must be so much better. Just make sure it is 😉

Social Proof

Social proof simply means making sure your potential customers can see how happy your existing customers are.

If Sally sees that you have 200 loyal followers on Facebook and a long page full of realistic testimonials on your sales page then she is more likely to believe that what you are offering is something worth buying.

It’s natural for humans to want to do what others are doing. And if they see that other people can get results from using Sally’s products, they naturally think they too can get the same results.

It is very very powerful. But unfortunately, some marketers abuse this and put up fake testimonials.

Never try to fake social proof!

The Internet is full of skeptics and if you are faking reviews or buying followers then sooner or later you will be exposed.


This one is about as old as ‘free’.

Upselling is when you already have a customer sold on your product or service and then offer something additional for an additional cost.

No doubt that you’ve seen your fair share of upsells if you’ve ever bought an ebook or a course online. Upsells are the internet marketers’ #1 favorite method to generate maximum cash.

The psychology behind upselling is that once a customer is ‘sold’ on one idea, it’s easier to persuade him or her to buy another idea. They are in the buying mode so it’s hard for them to say no to another great offer.

Of course, you’ll want to offer something related to the original offer. Mix this with scarcity or a time limit, (a-la “one time offers”) and you have a recipe for a huge intale of sales!


This goes along the same lines as free.. and can be just as powerful.

By adding bonuses to what you’re selling, you make the customer feel like they are getting extreme value.

Say you’re selling a “weight loss diet” course for $47 and you throw in a bonus “exercise program” that you’re selling for $47 on another website.

Does “2 for 1” ring a bell?

I’m sure you’ve seen “2 for 1” offers all around. Just about every shop in every mall in the world has put on a 2 for 2 sale.

It’s because this extra addition of free value works.

The bonuses you add can actually make the sale. But be careful, and don’t go overboard with bonuses because it can take away from the main product and actually devalue it, having the reverse effect.

The main thing is to offer the customers value. When they feel they’re getting a bargain, they simply can’t resist buying!

Stuart StirlingTo your success,

Stu Sensei Stirling

p.s. What are some of your favorite timeless marketing techniques that you have tried that have worked for you?