A couple of weeks ago I posted some results of a very surprising split test with my weight loss list building campaign.
After finding the winner of that split test, I decided to run a new split test with the winner of that going against another squeeze page.
Again, two completely different pages, but essentially offering the same thing.
Here are the results of Test 2 for you to check out and analyze!!
The New Skool Squeeze Page (2-Step Optin Form)
Winner of Test 1, Made with 1 Minute Sites
Old Skool SIMPLE Squeeze Page
Winner of Test 2, made with a free HTML editor and a stock image!
I used Ad Trackz Gold again to run my split test. I love that tool.
This again surprised me because it was the exact same traffic as I was getting for the first test.
I was running the same ads on the same PPC network.
Another interesting factor is that the winner of this test (SIMPLE old skool page) is NOT mobile optimized whereas the New skool made with 1 Minute Sites is.
I guess for a simple page like this, it still looks reasonably good on a mobile device so it still converted on mobile traffic.
The BIG HEADLINE really stands out no matter which device you use to look at it.
Why am I showing you my results?
I’m not worried if you copy these pages. Heck I don’t even mind if you copy them word for word, but if you do, TEST other versions and keep testing until you find something that beats these! It probably won’t be very hard. These pages literally took me minutes to create.
I find it fascinating to see the results of split testing and this data is PRICELESS. Marketing is a numbers game so if you can pump up the numbers you’re going to me making more $$$.
Of course there are other immeasurable factors that go into marketing success, but for the most part, get the numbers right and you’ll have success.
Let me know your thoughts, questions and comments below!
You can see the results from the first split test here if you haven’t done so yet.