There is a lethal trap most newbies to internet marketing fall into.. and it’s super hard to get out of.And newbies aren’t the only victims.
I get emails and messages from guys and girls around the world telling me they have been struggling for months, sometimes years – and this is the #1 cause of it.
The worst thing is that almost all who have fallen in this trap don’t know that it’s detrimental to their success.
The trap is 2-part; trying to do everything yourself and trying to do it all for free.
I can see why people ‘think’ this is the best route to take when starting an online business… and maybe you still do, but hopefully by the end of this post, you’ll realize you must avoid this habit like the plague.
And I admit I was a little in this state of mind in the beginning of my career too – but thankfully I snapped out of it early.
I remember my first big investment (apart from getting a personal internet business coach) was getting upgraded memberships at safelists.
At first I was all for getting “free traffic”, but it was coming in in dribbles. I wanted to turn on the firehose of traffic – so I invested in pro memberships at a few safelist..
And they weren’t cheap! Around $197 for 12 months! And I was doubting very much if I would ever see my money again.
One thing I always tried to do when I first started out was try to make back any money that I spent asap, so I was determined to get my money back – so I used those safelists religously. I mailed as soon as I could (I could mail every 3 days or something like that).
I’m not sure about now, but in 2007 they were actually quite responsive! I could get a dozen or more subscribers every time I mailed to the safelist members.
So did this beat writing articles and making squidoo lenses?
There is nothing wrong with Squidoo and Articles, but at that time, doing it all my myself, I could just feel it was the long way to success.
I wanted to “fast track” and see results asap!
So if you want faster results too, rethink your “work strategy”.
You might say “Oh I can’t afford to pay for a $200 membership upgrade!
But I say, “Do you want traffic today, or traffic next month?”
You might say “I can’t afford a professional autoresponder.”
But I say, “Can you afford not to invest in one? Are you planning on building a list of 300 or 300,000?”
You might say, “That designer/copywriter/mentor is too expensive… I’ll just keep going at it myself and wish for the best.”
But I say, “Why shoot yourself in the foot? Why not let experts do the job which will give you the best results (ROI)?”
I want you to see that spending money on tools and expert services is an investment.
An investment means that your money will work for you to make you more money.
That’s how you’ve got to see business and your money in it. Money is a tool to make you more money.
If you’re holding on tight to it and not investing it, it will never grow.
Of course, you need to have a long-term plan.
You need to have all the pieces in place for your business to succeed.
For example, you’d be silly to spend hundreds on a website design only to never advertise it.
All these costs can add up, but with a long-term plan in place, and using a rough mathematical formula, you can forecast the results (PROFIT) you’ll be seeing.
That’s the great thing about most marketing campaigns.. especially online ones- You can almost predict the outcome before you start!
So have a think about your business. Are you in it for the long run, ready to dive in and get the lifestyle you want? Or are you being a wussy and just want to dip your toe in and not really see the potential that lies for you?
I hope you’re not a wussy, but if you are I have a cure for you.
To your success,
p.s. Tell me where you’re at and what you’ll be investing in next!
For me, it’s about buying traffic and delegating tasks to others to free up my time.