Has this ever happened to you?
You’ve got a website, your auto-responder is filled with messages and you’re sending traffic, but no-one is subscribing to your list…
So, what’s the problem?
Note: If you don’t have the kind of list building system described above, you should get one…but one that converts…which I’ll show you how.
Every serious marketer is, or should be on the hunt for more subscribers.
Obviously, the more subscribers or leads you have the ability to contact, the more you can guide them down your sales funnel and turn then into paying customers.
That’s the ideal marketing system, but sometimes it’s easier said than done.
Here are some of the bigger reasons why people won’t join your list in the first place, which is the first step of the sales funnel…
1. Your ‘Bait’ is Not Juicy Enough
By bait, I mean your offer or ‘bribe’ is not desirable. This has to be the #1 killer of any list building campaign’s conversions. A lot of people think that if it’s free, everyone will want it. Not so. To get people’s attention, and their name and email it has to be something of high perceived value that they can’t get anywhere else.
For example, a free video, report or email course which reveals a little-known technique or “how to” training usually sparks interest which sucks your visitors in.
If it’s something they can actually use, like software or materials to save them time or money, it might even pull better.
2. Your Traffic Is Not Targeted
I talked about how important it is for high conversions to get targeted traffic.
1000 targeted visitors will always convert better than 1,000,000 non-targeted visitors.
3. They Don’t Know You From Adam
Credibility is so important for doing business online. If people don’t know you, then chances of them trusting you with their private contact details is slim.
The best way to get credibility is to share some proof that you are trust-able and what you have to share will actually help them.
You might share some good content with them before the need to optin. Video can be good for this, but if you don’t have video, share a short story in writing. Another great way is to get testimonials from your current subscribers/customers and show them on the optin page.
4. Your Copy Is Bland
Good copywriting is essential to pursuade your visitors to optin to your list. Copywriting is the power (or art) of selling with words. If your words are weak and uncompelling, it will show in your results.
The basic formula for a well copy written “offer” starts with a headline to attract attention, give them some teaser copy to educate them on what you have and how it will benefit them, and then explain what they have to do next to get it, also known as a “call to action”.
5. You’re Not Using A Squeeze Page
The best type of website to use for effective list building is by far a “squeeze page”.
If you’re not using a squeeze page, and using the typical “business” style website with a sidebar, banner graphics, articles and a little optin form in the corner, then don’t expect a high optin rate.
Squeeze pages work best because you are only giving your website vistor two options. Either they subscribe or they don’t.
List building is kind of like a science. There are formulas that work, and ones that don’t.
To your success,
Stu “Sensei” Stirling