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Category: Email Marketing

31 Sucky Email Subject Lines That Still Get People Reading

31 Sucky Email Subject Lines That Still Get People Reading

If you’re noticing your email open-rates are dropping little by little over time, a reason may be a little because of your subject lines… and a little of something else. It’s not that you’re a terrible writer, it’s just that the way people consume content is changing. Email is still awesome, but the fight for people’s attention in the inbox is getting harder. Even for the best wordcrafter, it can be a challenge to come up with an email subject line…

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Without Doing This First, You’re Almost Guaranteed To Fail

Without Doing This First, You’re Almost Guaranteed To Fail

How do you get the prospect to take that step from just being a ‘looker’ to becoming a ‘buyer’? The best way that I’ve found to help people move across the line is to GIVE first. Offer a free gift, free advice, a free trial or free sample. Then put a HOT product (that they actually want) in front of them to make a sale. (note the words ‘that they actually want’) That’s been a marketing method that has been around…

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