Email marketing is no doubt one of the most powerful ways of getting your offer or marketing message in front of your prospects. That’s why list building is such a hot topic.
Although there is great power in email marketing, the hardest part these days is actually getting your email into your prospects inbox.
There are many hurdles for email marketers… but the big one is spam filters.
Spam filters will stop your email dead in its tracks, even before your prospect has the chance to see it if your email has any traces of spam like characteristics.
As I see it, there are three types of spam filters.
1. Your recipients ISP (internet service provider)
2. Your recipients Email client/Computer’s Anti-spam measures
3. Your recipients right hand on the “delete” button
Robot Spam Filters
First off, there are a few things you can do to increase your chances of getting through or ‘beating’ the spam filters of ISP’s etc.
A major one includes removing words and phrases that can trigger the spam filters. For example, “guarantee” is one trigger word, so you can slightly modify it by making it look like “gua’rantee” or “guaran.tee” etc.
There are several spam triggering words out there and here is a list of some common ones to avoid.
Also, other major no-no’s are using too many !!!! and ALL CAPS in your emails, especiallly in the subject line.
It really depends on your Spam “score” in determining whether your email will make it or not. The more bad stuff you have in your email, the higher the score. Luckily, services like Aweber’s email marketing service give you a preview of your spam score before you send it out.
Some other useful tips when constructing your email are to…
- Send text emails as opposed to HTML whenever possible,
- Avoid using a free email address (e.g. hotmail) as your sender/from address. Instead, use an email address from your domain name. I.e. “[email protected]”,
- Not sending too many emails too frequently,
- Creating a free email account you use for testing and see if your email gets delivered to the INBOX.
The tips above will help your emails stay out of the spam box, and if you get that far, you’re doing well, but the next big challenge is to avoid being canned or worse, marked as spam by your recipient.
The Human Spam Filter
Ultimately, your recipients will decide if they want to keep or junk your email, even if it does get through top their inbox.
Here are some habits I keep when communicating with my subscribers via email.
- I use my real name as the sender. Some marketers will use their product name or website name, but I think that emails coming from a real person are received with a warmer welcome.
- Provide useful content. This goes without saying. If you sell, sell, sell, to your list all the time, they will get tired of it and start ignoring your emails, junk it, unsubscribe, mark as spam etc.
- Make it look not like SPAM. If it looks like a spam email, it will be treated like spam. Get rid of the ALL CAPS and excessive exclamation marks.
- Use personalization. By that I mean using the recipients name in the email. If helps with response too. Another response booster is to include the date in your subject lines.
- Use a “double opt-in” sign up system. The spam complaints are much lower and you get people who actually want your stuff.
It really just comes down to common sense with getting through to your people. The best thing you can do is to get them to know you, like you and trust you.
Do right by your subscribers, and they’ll do right by you.
Thanks for reading and best of luck with the email marketing. If you can do it right, and well, you’ll get people waiting eagerly for your emails.
p.s. Want More Subscribers Everyday? Check out my new Easy Squeeze Page Traffic videos and see how you can get a ton of easy free, traffic to your squeeze page.