For the past year, I was running an ugly old skool squeeze page my Weight loss site.
Ugly graphics, the works. You can see it below.
I recently decided to fire back up some traffic to my weight loss squeeze pages because I want to focus on building my list bigger in that niche again.
Everyone Loves Split Testing!
Seeing how split testing is “all the rage” right now (it has been forever actually) I pulled my finger out and created a nice, sleek new skool squeeze page using 1 minute sites to run against my old template.
The whole purpose of split testing is to find the better converting page. In this case, I wanted to find the best converting squeeze page so I would get the most subscribers from my advertising (traffic) dollars.
Here’s a preview of the two pages I split tested.
New skool template is on the top. I used 1 minute sites to create it in literally a couple of minutes. It’s one of those flashy 2-step optin pages when the user clicks the button and an optin form pops up.
The old skool one looks like it was made in 2007 (it probably was). The template came from a PLR package. I just modified the copy and slapped my optin form code on it.
OLD SKOOL VS. NEW SKOOL
As with any split test I run, I had no idea which would convert better.
Sometimes you can get a pretty close prediction, but no-one ever does know which page will convert better until you test it.
I was actually thinking the old skool one would convert better.
But to my surprise the new skool template converted almost TWICE AS BETTER!
And the winner is….
The loser was the old skool template.. so guess what I’m doing with that?! It’s going in the recycle bin.
I used Ad Trackz Gold to run the split test. Here are the detailed numbers…
To be honest, I only started split testing and tracking stuff about 18 months ago. Big rookie mistake (that I was committing for almost 5 years! doh!)
TIP: If you’re serious about your business, you’ve got to track and split test too – unless you like throwing money down the toilet.
Why such a big difference in conversion rates?
I am not entirely sure. The copy is almost the same. The headline on the new page has the word FREE in it. That could have made a difference.
My biggest suspicion is that the new skool squeeze page I made with 1 minute sites is MOBILE RESPONSIVE (optimized for mobile… it looks great on a mobile phone or tablet.) whereas the old skool template is not.
Especially in the weight loss crowd I was targeting, the majority of traffic was coming from mobile. (mobile traffic is crushing it no matter what niche)
My ads were running on all platforms (desktop & mobile) and I wasn’t able (or I just don’t know how to) segment my ads to use both separately.
In other ads in the weight loss niche I’ve run on Facebook, (the test above wasn’t using FB, but another PPC ad network) about 800% more traffic came from mobile.
The short story, YOU MUST HAVE mobile responsive page if you want a good conversion rate. That’s a great thing about 1 minute sites which I used to create the New skool squeeze page.
You hear talk from marketers saying this is better and you should do this, but one thing I’ve learned is that you just never know how well a page will convert until you test it.
Marketing is not some magic voodoo thing that only the ‘lucky’ can succeed at. It’s a numbers game largely. It takes a little extra work to run tests, but you really need to if you want to succeed.
Leave your thoughts and comments below.
p.s. Click here to see the results of my next split test which I ran with this winning page against another very ugly and simple old skool page.