As internet marketers, we are constantly looking for ways to increase our website traffic but we should also be striving to increase our following….which will increase our traffic in the long run anyway 🙂
The most successful marketers have a following, a crowd of raving fans who drop everything to hear what they have to say and buy anything they recommend.
Social marketing comes plays a massive role in building a loyal following and a reputation. The ability to make friends and share content with ease in real time lets people see what kind of people we really are.
Using social media like Facebook is a great tool to build a good reputation if you do it right, but you can damage your reputation if you aren’t careful and abuse the power of being able to “share” content and links at any time to a crowd of potential customers.
Here are a few basic rules to follow when using social marketing to build your following and NOT piss people off.
1. Be human….not a spammy robot.
You probably want to make money fast and posting heartless ad after ad seems like the logical way, but it is not the way to reach people. People can see straight through ads and will shun you instantly. Instead, show people that you are real.
2. Use it to build your brand.
Like my previous post where I talked about using a personal blog to brand you or your company, your social profiles are branding tools too. If you’re always posting junk you will quickly become known as someone who posts junk…and soon no one will bother to look at your stuff. How you act and what you post reflects you and your brand, so use social media to strengthen it.
3. 90% content, 10% promos.
The whole idea with social media IMO is to have fun and share helpful info – and yes, NETWORK. There have never been better ways to share our knowledge and showcase our expertise than with social media sites like Facebook.
So that being said, social media is not an ad board! People go on Facebook to get new and info and entertainment. They want to see what you’re doing with your life. You’ll attract many more eyeballs and attention to a picture of your microwave dinner that you post than to a random spammy link to a product out of the blue.
I think a good ratio of content to ads is 90/10.
So for 9 times out of 10, upload photos, memes, post related quotes, jokes, puns, popular news, helpful info and the BIGGEST one, make conversation with others. But whatever you do, make sure you post RELEVANT content. If you get known as a person who posts quality content, no one is going to bat an eyelid when you throw in a promo for a recommended product.
This goes for posting on your personal profile (if your face is your brand) and running a facebook group.
Like this post? Do you have any other tips you can share about how to use social media sites to build your brand and make sales?
See you around!
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