Affiliate marketing is one of the most profitable business models online and also one of the easiest to get started with. That’s why many seniors over or around 60 find it a great business model to go with.
The concept of affiliate marketing is simple. You promote other people’s products and you get paid a commission when someone buys through your special affiliate link.
But how do you sell it? The best way for online affiliate marketing is through publishing content.
For example, if you have a blog or website about “fitness”, you may write an article about treadmills and then put your unique affiliate links to some of the popular treadmills that are being sold on Amazon.
Visitors who come to your site will read your content, click on your link and just might buy a treadmill from Amazon… and if so, you’ll get a percentage of the sale – a commission.
Being an affiliate marketer is similar to being a salesperson but it’s all done via your website, Youtube channel or social media profile or group etc. and through the content that you share. You do not need to meet anyone face to face or talk to them on the phone – all the selling is done digitally and automatically so, which makes it great for seniors because you don’t need the sharpest sales skills and you can still make money.
Affiliate marketing is almost a ‘set and forget’ business. It’s much easier than other types of online marketing such as product launching or selling and producing physical goods (e-com). There is no product creation involved. You won’t need to fulfil orders or handle customer complaints either. It’s a very ‘hands free’ style of marketing and something that would be suitable for most seniors who get into online marketing.
Here are 7 great affiliate marketing tips for seniors that you should know. Employ them in your business and you’ll take your affiliate marketing to the next level.
1. Sell the problem and how the product solves – not the other way around
As an affiliate marketer, your job is to ‘presell’ the product. Preselling basically means that you recommend the product to someone without being too salesy or pushy.
For example, if you were suffering from swollen knees that hurt all the time and you tried out curcumin supplements and the pain disappeared – you’d tell anyone who cared to listen about this miracle.
If a friend of yours suffered from the same problem, guess what you’d do? You’d tell them about how the curcumin tablets worked for you! This is word of mouth – and that’s exactly what affiliate marketing is in a nutshell.
It’s about telling others why a product is good and how it will help them solve their problem. Your job as an affiliate marketer is to look helpful and extol the virtues of the product.
You do NOT do that by stating the features, specifications or ingredients of the product. The sales page/product listing will do that. You only need to arouse enough curiosity to get the click… and the sales page will do the selling.
2. Only promote reputable products that you have or would buy yourself
There are tons of hyped up products that are shoddy, poor quality and don’t deliver on their claims. Very often, you’ll notice that the lousy products often pay the highest commissions just to attract affiliates.
Avoid promoting products that are not reputable. Associating with poor products just for higher commissions will ruin your reputation. It’s just a matter of time before visitors to your blog lose trust in you and your recommendations.
Only promote products that are good, and that people mostly love. You can always search online or in the Amazon store for real customer reviews, and ascertain what the consensus is regarding the quality and efficacy of the product. If you’re ever in doubt, ask yourself “would I buy this for my daughter or son?”. If you can answer yes, then it’s a sign that this is a reputable and quality product.
3. Don’t spam your email list with offer after offer
If you have an email list – and I hope you do – it’s not ideal to email them incessantly about the latest and greatest product launches and promos going on.
The people on your list will get sick of them very quickly and lose interest in your emails very fast. So be mindful about what you send to your list. A worn out, tired list who does not open your emails is is not worth much to you.
4. Share more value and do less selling
As a marketer, your job is to sell and make money but you should always provide more value than actual selling. People come online to learn or become better informed about how to solve their problems. Help them out with the content they’re looking for more than you sell to them.
If it’s with email, for every email you send with a pitch for a product, send 3 other emails over the next few days offering high value content – this could be either content that informs or teaches a point or is just fun to read/watch.
5. Know your niche
You must be an expert in your niche and stay focused when talking to your niche audience. If you’re targeting dog lovers, do not have links going out to cat food, etc. You must know the needs and wants of the people in your niche if you want to make sales.
What problems do they have? What products are they looking for? What are the most popular products that they’re loving?
When you know what your niche loves, you can sell better by truly bonding with them and come with the right offer at the right time. Stay on track and be aware of trending topics in your niche. Cater to your market all the time.
6. Look for opportunities to cross-sell where you can
Always check if there are related products that you can promote which will help to boost your affiliate income.
For example, if you have a dog training site, you don’t only need to promote dog training courses. You could also promote a course that teaches people how to make homemade dog food.
Mention how the pet food industry creates dog food with substandard ingredients and how one’s dog will benefit and be healthier with homemade food. The person who is training their dogs will also be interested in feeding their pets and keeping them healthy.
This is cross-selling. Constantly be on the lookout for ways to introduce new and RELATED products to your niche… and tell them how these new products will help them out with problems that even they are unaware of.
7. Keep creating content
Quality content is king. Emphasis on the word ‘quality’. People can quickly realize when content is second or third-rate. You know, when half of the content is just filler words or each paragraph is just repeating itself.
It doesn’t matter if you’re creating blog posts, posting photos on Pinterest or making videos for YouTube. The goal is to create as much content as possible.
If your content is informative and interesting, you will build a loyal tribe of followers who look forward to hearing what you have to say. Once you have built trust and loyalty, promoting products to your tribe will be much easier.
There you have it. I hope you learned something from these 7 tips for affiliate marketing for seniors. Follow them and you will be able to see better results with your affiliate marketing.
If you want to read more, this article about time management tips for senior online marketers might interest you.
Until next time. Stay good!