Does article marketing still work or is it dead? Or maybe just in a coma? Or are people just “crying wolf”?
This is a question I’ve been trying to find the answer to lately since I made the decision to focus more on niche affiliate marketing and getting search engine traffic.
When I first got started online, article marketing was all the rage with “bum marketing” being the term on everyone’s lips.
But early in 2011, Google decided to do another update to their search engine algorithms which had many article marketers in a panic because their articles (and websites) suddenly lost rankings and traffic.
You may know about http://ezinearticles.com which is (or was) the preimier article directory to submit articles to.
There was a time when Google absolutely loved EA and all you would have to do was submit your article to them and it would pretty much rank on the front page of G without much effort on.
Since the last “Google Panda/Farmer” update, EA has reported a 35% drop in traffic and other article directories too reported similar drops in traffic.
Ok, so we know there has been some severe changes which have made articles lose their standing with Google.
But does that mean that ALL articles suffered or will continue to suffer?
No. There are still articles that are ranking very high in the serps.
I come across EZ articles on the first page of Google all the time.
As for my own articles which I submitted in the past, I never really targeted keywords that would get me high ranks for high volume search terms.
Instead, I would go for keywords that targeted what people want to know (but that’s a topic for another blog post ), so I can’t really say how my rankings were affected. I do know that they are still indexed and getting traffic so I’m not worried.
For the articles that I’ve been submitting lately, I am not trying to rank the actual article. Instead, I’m using the articles primarily as a way to generate backlinks to my money site. They still get hits and click-throughs so that’s an added bonus.
Reasons Why Articles Got Hammered
I believe that the reason why articles got penalized where simply because they were of poor quality.
They were poorly written, short length, scraped, spammy, stuffed with keywords, submitted to thousands of directories and overall just junk
So it’s clear that Google is catching up with the marketers who publish junk all over the internet.
This is awesome news for marketers who take a bit of extra time and effort to make their articles good quality.
I admit that article marketing was never an easy job. You just can’t automate article writing and submission and get the quality that directories and Google expect.
And even though some marketers tried to automate it, look where that got them.
How To Succeed Wth Article Marketing Now?
You just can’t take short cuts with article marketing anymore.
You can’t get away with paying $3 an article for a 300 word article written in bad English by a person who has zero passion or interest in the topic.
You can’t get away wth autoblogs.
You can’t get away with stuffing keywords into your artices.
You can’t get way with blasting your article to hundreds of article directories.
What you CAN get away with is continuing to write quality articles.
Write a unique article for every submission at Ezinearticles. Make sure it follows their new submission guidelines and it gets approved. EA is making a come back. It never rally went away, just the crap articles that used to get traffic on there did.
Then after if gets approved at EA, submit it to a handful of other quality article directories. You can re-write them or spin them with a good article spinner before you submit them again, but you don’t need to blast them to hundreds of directories.
The focus in on quality. Quality content. Quality links.
Quantity is still important but it’s only quantity of quality that will help you, not quantity of crap.
I don’t believe that article marketing is dead or will ever really die…. only the people trying to outsmart the Search engines and take shortcuts that anyone can clearly see as spammy will die. They’ll see that article marketing requires actual work and that will be the end of them.
They might find some other new way to sneak around Google, but it’s only a matter of time before they catch on.
Quality content is king.
p.s. Even though traffic/rankings for articles maybe down at the moment, they are still a great source of backlinks. That’s the other powerful “prong” that article marketing is leveraged for. But if your article is good quality and you’ve done your keyword research, you will get traffic too 🙂 What do you think?