Happy new year! I’m outrageously excited about the new year! Why? Because for the last 3 years, I was running an offline business which meant that my time online was severely limited. So I’m excited to be back online in 2018!
Now let’s talk about you! I’m hoping I can help you have a successful 2018 too!
And to start off, here are 8 things you should do in 2018 to make more money and crush your competitors!
Grow Your Audience (and more than just your email list)
In 2018, there are many more channels to share your story and offers than just with your ’email list’. Don’t get me wrong though, your Email lists are probably still going to be #1 for generating sales – and are not to be ignored by any means – but if you want to get people’s attention and really create a ‘tribe’ , then you need to use multiple channels along side email.
People want and are finding their ‘place’ to belong in Facebook groups and Youtube channels. If you want to standout in your niche as an expert and leader, growing your ‘tribe’ for your brand on multiple platforms is a must.
Feed DAILY content to your tribe.
People are addicted to FB, Youtube, Instagram, email, Pinterest, etc. They check it daily and are looking for your content and other favorites. If you aren’t posting something daily (or almost daily) you could be forgotten as soon as your competitors release their daily content.
Create More than You Consume
It’s too easy to spend (and waste) time looking at Instagram photos and memes on facebook. I am totally guilty of that! We have to be careful and tell ourselves to stop – and get back to work, because soaking up too much content, even if it’s relative to your business, will not take you where you want to go.
YOU have to be the one who is creating the content. One of my goals for 2018 is to create much more than I consume. I aim for a ratio of 80/20. I will focus on creating daily content for my email lists (emails/blogs/videos), and paid products (courses/software/services).
Get Your Product Out There
Don’t wait for your product to be perfect or for your product range (or sales funnel) to be complete. Start with the bare minimum and selling as soon as you can. Work on adding the next product to your funnel asap and get it in there as soon as possible.
I’m sure you’ve heard the saying ‘Ready, Fire, Aim’. I follow this ideology with my business and most things in life too (mainly because I’m terrible at planning – but it works out to be great for me ) and I highly suggest you do too! Perfectionism will kill your business before you get started.
Watch out for Liars, Fakes, Scammers
There will always be fakers, liars and scammers online. And the worst part is, it’s very hard to tell who is BS’ing you and who is telling the truth. My advice is, if there is anyone who seems a little suspicious and what they say sounds ‘too good to be true’, watch them very carefully over a period (weeks or months) before you make any decision to invest with them. You can always tell them by their fruit. If they are walking the walk, and not just talking the talk, then you can assume they’re legit. Do your research though!
Learn a New Skill (or really polish an existing one)
The online business world is requiring more and more specialists in certain areas. I highly suggest you expand your skill-set or really polish one skill that you already have in 2018.
Your skills are your biggest asset – NOT your email list, not your products, not your network. If you have the skills to create products, or write sales letters, or delegate tasks and manage projects, then no matter what happens , if your sites go down, or you lose your lists, you’ll have the skills to rebuild!
Reinvest your profits into Advertising for your business
This is another thorn in my side! If there is something I’ve been terrible at the past few years, it’s reinvesting in my business. I love to buy tools, materials and software that help me create content, products and sites, but when it comes to spending money on advertising, I kind of sweep the idea under the rug. Let’s be honest, setting up advertising campaigns is as about as fun as pulling teeth! But it’s something that all online marketers need to focus on to have a business that grows at a constant rate, and I recommend you do it too.
For the MMO niche, I am going to be looking at Solo ads, banner ads, and PPC ads. I have done it in the past, but usually just in spurts. My advice to you if you’re just starting to run paid ads, is to start small! $50 to $100 will get you a decent amount of traffic.
Spy On Your Competitors and Copy What’s Working
It’s pretty easy to spot the guys and girls who are absolutely killing it online. The ones who are ‘walking the walk’. If that’s the kind of success that you want, then you’ll need to spy on them and reverse engineer what they’re doing. Of course, you can’t flat out copy their websites and blog content. You should put your own twist and personality on it.
The problem is, that there is only so much that you can see from the surface. Most 7 figure earners out there have many underlying systems that makes them earn that much. They have staff, outsource teams, systems in place that do a lot of the work in the background. If there is a chance to join a mastermind group or coaching program, then I highly recommend it. No matter where you are, there is always much more that you can learn!
If you can pull off these 8 things in 2018, I’m sure you’ll be smoking hot as you go to enter 2019!
Let me know what you think by leaving a comment below.
To a MASSIVELY successful year!