What Is Anchor Text?
In a nutshell, anchor text is the clickable text you see on websites.
For example, if I wanted to create a link to one of my websites, it would look something like this….
“Build your list and make money on auto pilot for free with my Turnkey Cash Kits!”
I’ve made “Turnkey Cash Kits” the anchor text.
The code for the above example would be <a href=”http://www.turnkeycashkits.com”>Turnkey Cash Kits</a>.
That is the format you would use to create anchor text directly into the code, but most website editors allow you to add text and then add a link to the text using the editor. The link symbol looks like a link in a chain.
A word of warning!
Many years ago, you could keyword stuff your articles and link to as many sites as you liked but Google stopped this and will penalise your site if you try it nowadays.
When using links in web pages it is important that the link destination is relevant to the page it originates from.
For example, if you are writing about Golf you wouldn’t want to have a link going to a Dog Training site. You get the picture!
Different Types Of Anchor Text
Images – When adding an image to a website Google will use the ‘alt text’ specified as the anchor text.
Naked Link – www.stuartstirling.com is a naked anchor.
Branded Link – Using ‘Turnkey Cash Kits’ to link to http://www.turnkeycashkits.com is an example of a ‘Branded’ link.
Generic – Using a term or phrase like ‘Click Here…’ is a generic anchor.
Partial Match – Anchor text that has a variation of the keyword on the page is a partial match anchor. For example, ‘list building help’ linking to Turnkey Cash Kits.
Exact Match – If your anchor text mirrors what is on the page it links to then that is an exact match anchor text. For example, ‘Traffic Generation’ linking to a site about traffic generation.
As mentioned earlier, be careful with keywords and anchor texts and don’t overdo it. Having too many links with the same keywords might alert Google to spammy practices. Even linking to other pages within your own site should be done with thought. Only link to other relevant pages and try to use natural text phrases rather than just keywords.
p.s. Got a question about Anchor text? Pop it in the comments below.